Parsons School of Design and the concept of new

My New School and Parsons alumni and invitational mailings used to go to my Provincetown P.O. Box, which typically meant I would get them sometime in March. This happened for a good chunk of the last fifteen years.

I was more than fine catching up on Parsons mail once a year or so, but that kind of schedule did prevent me from staying current on key events and activities the school would hold in New York City throughout the year.

I got this invitation in New York last month. It’s the first alumni mailing I’ve received from Parsons since moving back to New York City a couple years ago.

russ deveau blog parsons alumni event russell deveau provincetown new york fort lauderdale

I will likely go to this October event given I appreciate how Parsons seems to be a bit ahead of the curve when it comes to incorporating augmented, mixed and virtual reality into its design curriculum.

I’ve been researching – and working with – some of these next generation design tools from a marketing and technology perspective for quite some time. I’m anxious to see what Parsons is teaching – and what students may be delivering – when it comes to these incredibility interesting and fast-moving initiatives.

I like the design of this semi-glossy mailer. It has a clean look with a bold and simple message and a stylish and fun-to-look-at logo and font.

While the concept of “new” can be overused in parts of the art world, I think the term fits perfectly when it comes to the focus of this event and some of the cutting-edge work Parsons and its faculty and students are know for among art and design communities worldwide. – Russ DeVeau

 

russ deveau blog parsons alumni event russell deveau provinetown

A fog computing content development and marketing case study and portfolio

russ-deveau-fog-computing-drones

I just posted a case study and content portfolio focused on some of the community building, messaging and content development and marketing programs I recently completed for the OpenFog Consortium.

Driving the Fog Conversation is a fun look at some of the proactive strategies and tactics I developed and implemented to drive global awareness of fog computing and to promote and populate Fog World Congress, the first international conference focused entirely on edge and fog computing.

The case study introduces fog computing and talks about some of the challenges involved in implementing a results-driven content development and marketing program from the ground up and on a time crunch. It discusses the importance of education and key messages in a proactive campaign and outlines some of the top-notch results achieved when it came to building community and driving standing room only crowds.

Some phenomenal analytics are also highlighted. In fact, this Industry 4.0 campaign delivered some of the best analytics I have ever generated during a short-term proactive program.

The content portfolio shows some of the branded content and messages I developed to position fog computing and Fog World Congress. I remain a big fan of many of the content styles I used in this extremely proactive program including the bold and simple messages that stand out in all social media feeds.

Read the case study here, the content portfolio here and a bit more about my experience supporting global tech consortia and a wide range of tech events here. – Russ DeVeau

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Related:

The IDDYs: a prestigious award, an industry first and content development and marketing on a global scale

What’s your favorite tech event?

The Children’s Museum considers move to former Hartford College for Women campus

A post focused on my Hartford College for Women (HCW) and pre-#womenintech days…

It’s great to see The Children’s Museum – currently located in West Hartford, CT – considering a move to the now mostly closed down HCW campus.

It’s also great to see that Conny the whale, a fun landmark and very large educational attraction located outside the museum, will be included in any potential move.

I can easily picture Conny relocated to HCW’s main green, the front of Butterworth Hall, or installed at the intersection of Asylum Avenue and Elizabeth Street to welcome visitors to the museum’s new location and to Hartford’s historic West End.

It’s interesting to see the West End community appearing to embrace this move. Hartford College for Women neighbors have frequently – and for the most part, understandably so – voiced strong opposition to any significant changes to the former HCW campus.

I’m hoping this move takes place. The University of Hartford closed Hartford College for Women in 2003. Since then many of the college’s buildings have fallen into a severe state of disrepair.

It’s more than time for new and caring owners to take over the HCW campus. The Children’s Museum may be the perfect candidate for helping to rejuvenate this very special property.

Read the We-Ha news story on the potential move here.

I blog casually about my days working in facilities management, marketing and special events at HCW here. – Russ DeVeau

russ deveau hartford college for women blog conny the whale via we-ha blog

Conny the Whale, a replica of a sperm whale, is currently located in front of the Children’s Museum in West Hartford. Photo credit: Ronni Newton via We-Ha news.

Machine learning tools for content creators…curation

russ deveau machine learning for content creators russell deveauSpeaking of machine learning tools for content creators

Curation is an excellent example of a machine learning tool content creators and marketing teams can implement today to help realize a wide range of community building, positioning, search and visibility goals.

I’ve been using curation technologies for well over a decade. My first successes with curation came during the years when I served as the content and public relations lead for the launch of Kantara Initiative.

Back then we incorporated Yahoo Pipes technologies into Kantara’s community page to continuously showcase digital identity news and trends on the Kantara website.

I show an image of what the curated Kantara site looked like in the post, Yahoo Pipes and web aggregation as a strategic communications strategy and talk more about curation strategies in the posts, Russ DeVeau on curation attribution and Curation in the era of fake news.

Fast forward to today and curation platforms continue to evolve and improve significantly – and these improvements are due largely to automation and machine learning.

I launched the Sustainable ICT Daily several years ago when I was managing content development and marketing for Climate Savers Computing Initiative (CSCI). The pages – made up of content I personally curated – were an important tactic for placing messages and showcasing CSCI executives and initiatives on a regular basis.

I launched the Edge and Fog Computing Daily last year when I was managing community and content development for the OpenFog Consortium. It took a while for this platform to deliver the results I wanted to see mainly because edge and fog were relatively new subjects at the time. There wasn’t enough content on web and social feeds to regularly produce and distribute a high-quality curated page on edge and fog computing.

Machine learning processes continuously improve based on a steady stream of quality data. As the edge and fog computing conversation moved more into the mainstream – driven in part by the content I developed for OpenFog and Fog World Congress 2017 – the Edge and Fog Computing Daily became a valuable and widely distributed resource for aggregated news and content on edge and fog computing.

The experts at Adobe have stated that machine learning tools for content creators will save time. The Edge and Fog Daily is automated based on my preferences for key words and hashtags. Machine learning allows the curation process to regularly improve results. Beyond a review of  the headlines included in the daily report, I don’t spend any time on the curation or distribution process.

Curation has proven to be a valuable component of many of my most successful  communications campaigns and programs. Machine learning helps ensure the results are exceptional. – Russ DeVeau

Related:

A fog computing content development and marketing case study and portfolio

Artificial intelligence and machine learning for content creators…not yet, but it’s coming

How fog computing is enabling augmented reality…#womenintech

russ deveau twitter fog for ar via network world

A nice read by Network World’s Jon Gold on how fog computing can advance augmented reality initiatives.

The article gives an interesting perspective on some of challenges that need to be addressed as augmented reality moves more and more into the mainstream.

It’s one of the first stories I’ve seen highlighting some of the security issues associated with the fast-moving augmented reality space.

The story features the work of Dr. Maria Gorlatova, a professor at Duke University.

I had the opportunity to hear Gorlatova speak when she was in New York City at a tech event in the spring of 2017, and then again in Santa Clara at Fog World Congress 2017.

Her innovative work in edge and fog computing is laying the groundwork for advancing a wide range of Industry 4.0 initiatives.

Read the full article here. – Russ DeVeau

Artificial intelligence…a job killer for content creators?

russ deveau twitter ai in video production

I’ve been blogging and tweeting quite a bit about how artificial intelligence and machine learning are positioned to dramatically change the way marketers and social media teams create and distribute content.

Many content development tools based on these Industry 4.0 initiatives are in the relatively early stage of development and use.

Content curation however, a tool I have leveraged for over a decade to add strategic value to a wide range of proactive programs in the cloud, data center, edge computing and security industries, is one excellent example of how machine learning is delivering value to content creators and marketing teams today.

I write about machine learning and content creation in the post, Machine learning tools for content creators…curation.

Matt Cimaglia, founder of Cimaglia Productions, offers another perspective on how content creators are leveraging artificial intelligence and machine learning today in a feature story published last month in Entrepreneur.

The Future of Video Advertising Is Artificial Intelligence offers a candid and detailed look at how artificial intelligence is transforming video production. The story outlines how videos have been produced historically and describes how the process changes when an algorithm is thrown into the production mix. From the article:

The algorithm can cut a different video ad in milliseconds. Instead of taking one day to edit one video, it could compile hundreds of videos, each slightly different and tailored to specific viewers based on their user data. Then, as the video analytics flows in, the algorithm can edit the video in real-time, too — instead of waiting a week to analyze and act on viewer behavior, the algorithm can perform instantaneous A/B tests, optimizing the company’s investment in a day.

Cimaglia goes on to boldly state that artificial intelligence will make human video editors obsolete.

That’s quite a transformation story and a great example of how artificial intelligence is dramatically changing the content development industry today.

I am generally a fan of promotional videos that are educational, somewhat fun to watch and relatively short in length.

This was true 15 years ago when I launched my first promotional video on YouTube, just as true during the time when I was managing content and video promotion for organizations such as the Climate Savers Computing Initiative, the OpenFog Consortium and the Open Data Center Alliance, and remains true today as advertising and promotional videos populate feeds on every major social media platform.

As a key message development expert, I tend to judge promotional videos based on how well messages are communicated.

Key messages always matter – no matter what the medium – but are even more critical when many of today’s marketing and promotional videos range from six to 15 seconds in length.

Some of my favorite key messages tend to be those that are conversational, easy to repeat and clearly stand out on social media feeds.

Will artificial intelligence take over the key message development process?

If the adoption of artificial intelligence continues in the marketing industry at such a rapid pace, I’m betting the answer to that question is yes. – Russ DeVeau

Bringing a bit of clarity to the edge and fog computing discussion…some terms and definitions

russ deveau twitter fog edge mecHaving worked with data center, enterprise cloud and Industry 4.0 executives for the past several years, I know how confusing terms related to IoT and edge and fog computing can be to anyone looking to get up to speed on these fast-moving technologies.

The OpenFog Consortium – an organization I have supported on the messaging and content development and marketing fronts – has done a good job detailing some of the terms related to fog computing in its glossary of terms.

The team at State of the Edge has also assembled a list of edge computing terms and definitions.

But even with quality resources, confusion often abounds when it comes to understanding terms related to IoT and edge and fog computing.

This is why it was good to see Mike Krell’s end-of-year piece in RCR Wireless News, which details his take on some of these topics and trends.

It’s a nice read for understanding terms and differentiators and outlines some of the benefits these Industry 4.0 technologies can deliver.

Read Krell’s full article here. – Russ DeVeau

Related:

IoT in New York City – an open standards point of view

How fog computing is enabling augmented reality

Where do industry experts see IoT going in 2019?

iot for all 2019 predictions russ deveau twitter

A nice new year read by the folks at IoT For All.

The story is based on interviews with 120 experts to examine where IoT is headed this year.

No big surprise to see 5G, cloud, edge computing and smart cities called out as key focus areas.

But as a content creator, it was exciting – and a bit of a surprise – to see augmented reality included on the list.

Read the entire story here for a nice overview of what may be some of the hottest trends in IoT this year. – Russ DeVeau

Related:

IoT in New York City – an open standards point of view

Speaking points and Intel’s “all in” IoT message

A big day for standards news

russ deveau twitter open standardsMany industry experts have stated that open standards will help speed the deployment of a wide range of Industry 4.0 and IoT initiatives.

This is why it was good to see these two moves take place in the standards world today.

IEEE ISTO announced the formation of the Uptane Alliance, a new organization focusing on the development of security standards for connected cars and the automotive industry.

The Industrial Internet Consortium and the OpenFog Consortium announced that the two organizations will merge to further advance IoT and edge and fog computing.

Perhaps 2019 will be the year the industry sees some pretty significant output from the standards bodies working to advance open and interoperable IoT systems. – Russ DeVeau

 

 

A crypto coin bloodbath ahead?

russ deveau twitter #nyctech

I’ve been following crypto coin and token initiatives for quite some time, mainly because a few of the players in the space have done a good job positioning in the edge and fog computing markets, two areas I have covered and promoted for the past two years.

I am not an investor in any cryptocurrency and it’s highly unlikely I will ever invest in the crowded, continuously evolving and increasingly turbulent coin industry.

There are hundreds and hundreds of coins in the market today. Many have struggled to gain traction after an initial coin offering (ICO), several have proven to be scams and many have failed.

It’s an interesting space, for sure. Many of the developer, research and scientific teams working on coin initiatives have exciting stories to tell. Interesting white papers and use cases published by coin marketing and research teams abound.

But I haven’t seen any significant differentiators from some of the most visible players in the altcoin space. Beyond a handful of vertical specific applications and some well publicized use cases, leadership appears – at least at this stage of the game – to be up for grabs.

There’s a lot of marketing hype associated with the coin industry. This is driven in part by the many large – and often extremely aggressive – communities that work hard to up the visibility of the coins they represent across almost every social media platform.

I regularly attend and cover a wide range of #nyctech events. I’ve gone to four New York City Meetups focused on three different coin initiatives this year.

Content for every one of those meetings focused largely on use cases and marketing collateral. But curiously enough, no presenter ever discussed how the coins they represent relate to the use cases reviewed at these sessions.

Last night I went to the Economics of Data, Decentralization and Distributed Ledgers Meetup in Manhattan. The panel was sponsored by IOTA New York City and featured IOTA’s Kevin Chen, Wikimedia’s Kaitlin Thaney, tech writer and VC McKenna Walsh and Ed Maguire from Momenta Partners.

Chen highlighted autonomous vehicles and smart city applications as potential use cases for the IOTA platform.

These two Industry 4.0 initiatives are currently experiencing phenomenal growth in markets around the world. So it was not a surprise to hear IOTA discuss these use cases last night.

It was a bit of a surprise however, to hear McKenna Walsh’s view on the coin market.

When asked by an audience member what she thought of the state of the coin industry, Walsh responded by saying that she believes a bloodbath is coming and that almost every coin will fail.

Walsh went on to say that coins making it through the turmoil that will likely occur in 2019, should consider reorganizing to focus on specializing in one use case, and then grow from there.

In a crypto market seemingly under constant pressure to perform, this could be very smart advice for coin enthusiasts, investors and marketers. – Russ DeVeau

I took the pictures above at last night’s event. Top image, from left to right – Kevin Chen, Ed Maguire and Kaitlin Thaney. Bottom left image – Ed Maguire and Kaitlin Thaney. Bottom right image – Kaitlin Thaney and McKenna Walsh.

Related:

-IoT in New York City – an open standards point of view

Mingling with the Knightscope #robots in #NYC!

 

Mingling with the Knightscope #robots in #NYC!

russ deveau twitter rpa new york city

Next generation security monitoring on display at @iKnightscope in New York City.

These R2-D2 lookalikes move around interior and exterior spaces to help keep people and places safe. They are in use in several cities around world.

I had the opportunity to meet these little guys during yesterday’s first ever New York Robotic Process Automation (RPA) and AI tech Meetup.

The meeting was held at the Knightscope showroom at 501 Lexington Avenue in Manhattan where I had a discussion with a Knightscope representative about cloud, edge and fog computing. These robots leverage Amazon’s cloud.

The Knightscope showroom is a haven for selfie takers and for anyone interested in seeing how robots are being used in the security space today. I saw many people stop in front of the showroom to watch in amazement as these smart robots moved around and interacted with people inside and outside the store.

Knightscope has many opportunities to position in the robotics and security spaces. The company has an incredibly fun and extremely timely industry 4.0 story to tell. – Russ DeVeau

Before #womenintech…my Hartford College for Women blog

russ deveau at hartford college for women tech bloghas moved to a WordPress site.

I outgrew the capabilities of Scoop.it where I’ve had thousands of views and a lot of great feedback on the Hartford College for Women content I’ve posted to date.

I’m also honored to have received a gold badge for excellence from the Scoop.it history community for the content I’ve posted since launching the site back in 2015.

I’ll update the new WordPress site on a somewhat regular basis.

The images above are of me and Beth Davis in Butterworth Hall. The top left photo was taken in the early 1990s. The other three photos were taken in the exact same spot in 2017 when Beth and I met on campus for a tour and reunion. – Russ DeVeau

 

 

 

Artificial intelligence and machine learning for content creators…not yet, but it’s coming

russ deveau twitter ai machine learning new york city

I’ve been following how artificial intelligence (AI) and machine learning may impact marketing and content development for the past year or so, mainly because I am always on the hunt for new ways to improve my own content and content development processes.

Last night I had the opportunity to learn a bit more about these technologies from some of the tech and creative experts who are developing and using artificial intelligence and machine learning tools today.

The team at Ustwo hosted a Designing with AI panel at their offices – a great space on lower Broadway – focused on AI, machine learning and computational creativity. The panel featured input from Google’s Mathew Ray, Adobe’s Patrick Hebron and New York University’s Allison Parish. Ustwo’s Dave Fisher served as panel moderator.

This group of experts discussed some of the AI and machine learning tools developers, technology and creative teams are currently using to create a range of interesting content.

While the technologies the group discussed were interesting to hear about, the demos included in the presentation appeared to be works in progress. They were cool to see, but the tools used to create those demos could not be used to satisfy my – albeit, relatively selfish – goal of leaving the session with pointers to tools I could incorporate into my content development strategies today.

Some of the tools discussed last night seemed to be in their infancy and have been developed based largely on community input and the collaborative collection of data. And data of course, matters. Machine learning requires the appropriate data to constantly improve processes and output.

Hebron did not discuss any Adobe tools during last night’s event. But it does appear that Adobe is hoping to lead in the development of AI and machine learning tools for the marketing industry. This isn’t surprising given how popular Photoshop is among content creators worldwide.

Adobe has posted a few interesting articles about AI and machine learning on their website and highlights extreme time saving as one important benefit for content creators.

While the widespread use of AI and machine learning for content creators may be a few years off, tools and apps for incorporating a degree of augmented (AR) and virtual reality (VR) into strategic content are becoming available on a somewhat regular basis.

It’s looking like Apple, Snapchat, Magic Leap and Unity are among the early leaders in key AR and VR initiatives, and that the advertising industry will drive some phenomenal growth in these markets during the next two or three years.

I’ve been tweeting about augmented and virtual reality for the past several months in order to showcase how some of these initiatives are helping to transform the advertising and marketing industries. I’ll continue to post on these evolving technologies – with a slant toward market research and to showcase new tools for content creators – on a somewhat regular basis.

In the meantime, I’m always interested in networking with other market research and content development pros who may be experimenting with, using, or researching next generation technologies from the content creator point point of view. Get in touch with me on LinkedIn or Twitter if you’d like to connect.

The picture above is from last night’s event, which was the third Designing with AI session Ustwo has sponsored this year. From left to right, Googles’s Mathew Ray, Adobe’s Patrick Hebron, New York University’s Allison Parrish and Ustwo’s Dave Fisher.

The image below is from a video I posted on Twitter of a new Pepsi Max ad. The video provides a great example of how augmented and virtual reality are changing advertising and demonstrates how powerful these technologies can be when it comes to promoting brand awareness. – Russ DeVeau

russ deveau twitter pepsi max mixed reality ad.png

Curation in the era of fake news

Russ DeVeau fake news post Russell DeVeauAs an author, editor and communications pro,  I’ve incorporated content curation and a wide range of aggregation and curation technologies into several of my most successful editorial and strategic positioning programs.

I wrote about curation and attribution several years ago when content curation was all the rage and when a lively and often heated discussion on curation attribution was occurring within the industry analyst and social media communities. That post – Russ DeVeau on curation attribution – introduces a couple best practices for attribution of curated content and discusses some of my experiences working with early aggregation and curation technologies.

Fast forward to today and curation and attribution are once again driving headlines. This is partly because a Washington Post journalist was recently fired due to lax attribution of curated content, a practice that came pretty close to plagiarism. In this instance, curation generally refers to when a journalist or blogger monitors news and other content issued by a competitor and then moves quickly to write and post a story based on what the competitor has already released.

This type of curation is extremely common in media outlets where there is constant pressure to break and post news.

But in a communications era where charges of fake news are made every single day, and in an era when a journalist can ruin their career and do real harm to their employer’s brand by publishing a story based on content taken from a competitor’s news or social feed, there can be no room for any activity that comes close to resembling plagiarism when it comes to news and content development.

Journalists, bloggers, content creators and writers can help eliminate the fake news mantra if we demonstrate the highest standards when it comes to ensuring originality in the content and stories we create, and by sourcing – as appropriate – content developed by others.

My first editor used to refer to the rule of three when it came to source attribution. He would say that using any more than three words in a row from a source without clear attribution can boarder on plagiarism. That’s a rule I’ve stuck to for the last two decades and a rule I regularly communicate to interns and content development teams.

I’ll talk about the somewhat related practice of acquiring fake followers and friends – an issue Twitter is currently moving to address – in the era of fake news in a future post. – Russ DeVeau

Helping to drive the fog computing conversation in markets around the world

Such an honor to have this LinkedIn reference from Lynne Canavan!

“I had the privilege and pleasure to work with Russ over the past year at the OpenFog Consortium, where Russ quickly became a highly-valued member of our marketing team. Russ was responsible for more than doubling our number of relevant and highly engaged community members across Twitter and LinkedIn in a very short period of time. Through his efforts, the organization became a global leader in the emerging industry conversation on fog computing. Our content was credible, relevant and was thoughtfully / cleverly packaged to gain attention and to keep our messages in front of the right audiences. I’ve been blown away, week after week, at what he delivers. He is quick thinking, creative, fun to work with – plus he executes flawlessly. Quite simply, Russ is the best at community building and social media.”

Lynne was the executive director of the OpenFog Consortium when I met her at a New York City tech event early last year. Shortly after we met, I took on community building, social media and messaging for several OpenFog initiatives.

My time this summer got super booked as I began working my way through a waiting list of projects I’ve had on hold for a while. So, a fresh set of eyes have taken over OpenFog social media. My last piece of OpenFog content was posted on July 10, in a tweet announcing that IDC’s Ashish Nadkarni will be speaking at Fog World Congress 2018.

I had a lot of fun working with the OpenFog team to help position OpenFog, fog computing and Fog World Congress in markets around the world.

Speaking of Fog World Congress, I attended and promoted the first Fog World Congress held last fall in Santa Clara. This year, Fog World Congress is taking place in San Francisco on October 1- 3. It’s a not-to-miss event for anyone interested in learning about edge and fog computing from global experts.

The image below includes pictures I took at Fog World Congress 2017. Lynne Canavan is pictured on the top row, all the way on the right. Lynne was welcoming hundreds of attendees to the conference when I took this picture. – Russ DeVeau

Russ DeVeau Fog World Congress OpenFog fog computing

A writer’s gotta write…#industry4.0 #industrie4.0

Russ DeVeau Forest Hills author writer New York City

I was recently asked to consider collaborating on a new book focused largely on some of the issues, technologies and organizations helping to drive the Industry 4.0 (Industrie 4.0 for my pals in Europe) revolution. It’s an honor to be asked to participate in the book and an even greater honor to be crossing paths with many of the players in the digital transformation industry as I look at preparing for the project.

It’s been a long time since my first technology book, Fiber Optic Lighting, A Guide for Specifiers, was published. That book was one of the first books written on the subject of how fiber optics could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was well reviewed, released in multiple languages, and acquired by libraries around the world.

The publishing industry has changed dramatically since I wrote Fiber Optic Lighting, A Guide for Specifiers. But the need for high-quality and well-written resources designed to help a wide range of audiences get up to speed on new technologies has not. This is why I’m looking forward to participating in the development of a book focused on Industry 4.0 initiatives. It’s an exciting time to be writing about this fast-moving industry.

The photo above shows two of the covers that were used for my book on fiber optics. The photo on the left is of the first edition of the book, which was published by UpWord Publishing. UpWord was a firm launched by Craig DiLouie. Craig, at the time, was also Editor-in-Chief of Architectural Lighting Magazine, a top-tier media outlet where I’ve contributed articles focused on lighting technology and design. The image on the right is of an updated version of the book published by the Fairmont Press.

I wrote part of this book at the art center at 111 First Street in Jersey City, where I shared studio and loft space with my friend Irina Nahkova.

I started the book when I was living at 80 Elizabeth Street in Hartford, Connecticut, the former residence of the diCorcia family. The 80 Elizabeth Street home was designed by Philip J. diCorcia, with input from Philip Johnson.

The art center and 80 Elizabeth Street were often great environments to create and write.

I discuss the diCorcia home in a bit more detail – and show a few pictures of how the house looked during the years when I lived at 80 Elizabeth Street – on my Hartford College for Women blog. – Russ DeVeau

Forest Hills Stadium summer concert series

russ deveau forest hills new york city

I went with colleagues and friends to see the Belle and Sebastian concert at the Forest Hills Stadium last Friday night. It was a fantastic show performed in an almost sold out venue.

I had never seen a Belle and Sebastian concert before. Their fans are a fun – and appear to be an incredibly loyal – crowd. Everyone in my group had a great time.

I lived on Burns Street – on the first floor of 736 Burns Street – in Forest Hills Gardens for a few years several years ago. The stadium was pretty much abandoned and in need of extensive repairs during the years when I lived in the area. At that time, there was a lot of talk about razing the facility and turning the property into a condominium complex.

I moved away from the Gardens in the mid-2000s to work in Europe – spending time with clients in London and Paris – and to live and work in Fort Lauderdale, Florida and Provincetown, Massachusetts. Fast-forward to today and I’m back in Forest Hills – this time on 71st Avenue – and the Forest Hills Stadium appears to be thriving.

The Belle and Sebastian performance marked the kick-off of what is now the fifth year of summer concerts to be held at the stadium since renovations to the facility have occurred. The historic building – which in its day has hosted the infamous Billie Jean King and Bobbi Riggs ‘tennis match of the sexes,’ and performances from superstars such as  The Beatles, Barbara Streisand and Frank Sinatra – looks great and was staffed with an incredible number of super friendly people.

I am always reminded of my days working at Hartford College for Women (HCW) whenever I spend time in Forest Hills Gardens. This is because the HCW campus is located in the West End of Hartford, Connecticut, a neighborhood that includes stately homes and mansions that were built around the time many of the homes in Forest Hills Gardens were built, and because Forest Hills Gardens and portions of the HCW campus were originally landscaped by the Olmsted brothers and Frederick Law Olmsted.

And then there’s Billie Jean King…I had the opportunity to meet Billie Jean King in person on the Hartford College for Women campus as part of  a program my office coordinated with the Connecticut Forum’s American Women in Focus event. Today, Billie Jean King’s picture is featured throughout Forest Hills Stadium and in a very cool and relatively new street mural on a wall under the Forest Hills train station bridge on 71st Avenue, one of the main roads leading into Forest Hills Gardens. The images honor Billie Jean King’s tennis successes and her ties to the Forest Hills tennis center and stadium.

We had incredibly nice weather for the Belle and Sebastian concert. The weather matters given – and just like the main green on the Hartford College for Women campus where summer concerts were held – the Forest Hills Stadium is an outside, no roof venue.

Check out the Forest Hills Stadium performance schedule here. – Russ DeVeau

CFO West – San Diego #FlashbackFriday

Russ DeVeau CFO San Diego Russell DeVeauI came cross this name badge buried in an old laptop bag.

The photo makes for a good #FlashbackFriday post given this CFO conference took place in San Diego just about seven years ago.

This is when I was supporting Client Savers Computing Initiative (CSCI), a global technology consortium focused largely on advancing the wide scale adoption of PC power management.

CSCI board members were experts in sustainability and Green IT issues and included senior executives and spokespersons from Cisco, Google, Intel, Microsoft, Samsung and World Wildlife Fund.

I managed many editorial, news and proactive positioning programs for CSCI including industry analyst, media and social media relations. I had the opportunity to attend the CFO event with George Goodman, who at the time, was CSCI’s executive director.

I really liked the roundtable concept CFO had implemented for this event. Sponsors – such as CSCI – paid for a table, or multiple tables, and established a topic that would be discussed at each table purchased. Conference attendees signed up to sit at tables where they were interested in discussing the established topic.

The tables George and I manned were among the most popular at the conference. This is likely because we had a great Green IT and money savings story to tell. At the time, CSCI  had calculated that households, businesses and organizations could save up to 60 dollars a year in energy costs simply by turning PC power management on.

That number was for one computer. The savings could add up quickly if a household, business or organization had multiple – or even hundreds or thousands – of PCs using power management. That cost saving message was very well received by CFO attendees. – Russ DeVeau

Fog World Congress – a unique opportunity to learn about edge and fog computing from global experts

1 openfog fog world congress 1 2018

The dates and location for Fog World Congress 2018 were announced by the OpenFog Consortium yesterday. This year’s event is taking place in San Francisco on October 1 – 3.

Fog World Congress provides a unique opportunity to learn about edge and fog computing from global experts who are driving a wide range of Industry 4.0 and digital transformation initiatives.

I had the opportunity to attend Fog World Congress 2017 – the first ever Fog World Congress, held last fall in Santa Clara – as part of the conference marketing and content development team. Hundreds of people from around the world participated in this exciting inaugural event.

Fog computing is the technology helping to advance a smarter world – smarter cities, smarter factories, smarter homes, smarter devices and things – and is considered a requirement for the wide scale deployment of autonomous vehicles, drones and robotics.

Fog World Congress is the premier global event devoted to all things fog. The conference provides a unique opportunity for participants to understand the many opportunities surrounding the fast-moving and continuously growing fog computing market. – Russ DeVeau

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The IDDYs: a prestigious award, an industry first and content development and marketing on a global scale

Whether it’s by moving quickly to develop and place stories and news based on industry trends or competitive moves, or by providing spokespersons with regular opportunities to interact with industry analysts, journalists and social media influencers, I have always specialized in continuously identifying new and highly effective ways for clients to increase message placement, positioning and visibility opportunities.

A communications opportunity can be especially powerful if it’s based on an industry first. And as many of my clients know, I’m a big fan of creating and promoting industry firsts. This is because a true industry first – typically, a first that can be validated by an industry analyst – is often a valuable proof point for establishing market leadership and for generating buzz and excitement among target audiences.

The IDDY Award – pronounced Eye-Dee, as-in I.D. – and standing for Identity Deployment of the Year, is a great example of a communications program I developed with the number one goal of consistently providing clients with new visibility and positioning opportunities.

 

Russ DeVeau IDDY Awards

And the IDDY was an industry first. It was the first award to recognize excellence in digital identity management and once the program was launched, soon became the award many in the global digital identity, security and privacy sectors wanted to win.

On the branding front, the IDDYs were about shining a spotlight on how digital identity management was being deployed across vertical market segments. On the communications front, the IDDYs were about managing multiple proactive media and social media campaigns to establish and continuously expand brand awareness and to build a high degree of prestige into every aspect of the program.

All winning organizations, along with the individuals involved in developing a winning application, were rightfully positioned as leaders in the global digital identity industry.

Proactive outreach in support of IDDY positioning focused on building excitement, momentum and a bit of fun and suspense into every IDDY campaign. Twitter and Facebook were used to publicize the call for nominations and to issue industry-wide calls for participation.

And the calls were answered by technologists, IT departments and public relations teams, as first-year IDDY nominations poured in from around the world.

Shortly after the call for nominations closed and the judging team had completed its task of reviewing award submissions, I was developing news and took to social media to work on another industry first, announcing that Deutsche Telekom, New York State Education Agencies and the UK Government had won the industry’s first IDDY Awards.

Promoting the first-year winners resulted in a wide range of feature stories and blog and social media posts published in multiple regions and languages. PR and social media teams from winning organizations developed their own promotional strategies, which helped drive IDDY brand awareness and visibility into a variety of new markets.

Ongoing buzz and leadership positioning kept high-quality nominations rolling in and during year two, three and four of the IDDYs, I was promoting winning applications from Aetna, Citi, the U.S. Department of Defense, Gemalto, Google, Oracle, the New Zealand Government, NTT and Vodafone in regional, national and international markets

Building and promoting strategic industry relationships was another important factor in driving excitement and a high degree of prestige into the IDDY program.

By the time year four rolled around, the international judging panel had grown to include several of the world’s most influential experts in the identity industry, top-tier industry analysts and journalists covering the identity, security and privacy beats.

But it was the relationship with the Digital Identity World conference that added a whole new level of excitement to the program. DIDW is where the IDDYs found a home and where the program became an important part of the conference agenda.

One of my senior client spokespersons would review the IDDY program during a highly promoted DIDW keynote session where winners were called up to the stage to receive their award. Social media outreach focused on building suspense and included a daily countdown to announcing IDDY winners and live tweeting of the award ceremony.

The keynote was followed by an incredibly well-received IDDY panel session where winners discussed their application in detail and took questions from the audience, which included DIDW participants and industry influencers I personally invited to cover the event.

Proactive media and social media outreach in support of the awards ceremony and the events leading up to the keynote and panel presentation always generated a significant amount of coverage. And of course, generating coverage was one of my top goals when the program was conceived and launched.

But the entire IDDY communications process can also serve as a case study in successful content development and marketing on a global scale. The IDDYs were a proof point in demonstrating how effective my blended approach to communications had become in delivering results and was the first marketing program I managed that proved content truly is king.

Marketing the IDDY was based on a year-long content calendar that began each year when news was issued to formally announce a call for nominations. This was followed by news announcing judges, news announcing the keynote and panel session at DIDW and ultimately, by news announcing winners.

A social media plan that included the development and promotion of blogs, case studies, images and webcasts was in place for every news release. This content – all developed to reinforce the IDDY brand – served as the strategic content I would regularly point to on social media to help keep the IDDY visible all year long.

I brought the idea of the IDDYs to my client team – which included senior marketing and technology representatives from Ericsson, France Telecom, HP, Intel, Nokia, Novell, NTT and Oracle – during a communications planning session that took place in conjunction with an industry analyst and media event I was managing in Vancouver.

Once client teams gave the green light to launch the award, it didn’t take long before the program was exceeding every communications goal established during the planning process.

This was due in part to the excitement and buzz created by proactively promoting the industry firsts associated with the award. But it was also because the industry recognized that there were so many short and long-term positioning and visibility opportunities available to winners.

After managing the launch and all aspects of global communications for the IDDYs for four years, I’ve seen what an honor it was for an organization to win an IDDY and how winners used the award to successfully promote business units, people and products.

This is why, if the IDDY program were still around, I would absolutely counsel eligible clients in the identity, security and privacy sectors to apply for an award.

Today, I’m often on the hunt for award programs I may be able to incorporate into client planning and content calendars. But there are many times when I can’t find an award that’s right for meeting client positioning objectives.

It’s during these times when I look back at launching the IDDYs and think it just might be time to work on creating an entirely new award focused on one of today’s hot technology trends.

Until that award comes along, check out my newest Pinterest Board showcasing some of the great folks involved in the IDDYs over its incredibly successful seven year run. – Russ DeVeau

Russ DeVeau: My blended approach to communications

I often talk with clients and potential clients about my blended approach to communications and public relations. This is a proactive program that combines traditional and social media strategies and tactics with a steady stream of fresh content to help people and organizations reach positioning and visibility goals.

Here’s a good example of the blended approach in action from Climate Savers Computing Initiative (CSCI), a global leader in sustainability and energy efficiency initiatives, and an organization I support on the messaging and visibility front.

Blogging, news, events, video and social media – they all play an important role in today’s proactive communications programs – and they all provide important tools for communicating key messages to communities and influencers.

I launched my blended approach to integrated communications in 2006. Since then I’ve analyzed and worked with hundreds of social tools, networking, sharing, and community sites to stay on top of the continuously evolving social media industry and to ensure I am always maximizing client community building, visibility and message placement opportunities.- Russ DeVeau