Tag: social networking

Moms trust blogs!

Posted on by Russ DeVeau

Anyone developing communications programs targeting moms and families will be interested in taking a look at this report released last week at the eighth annual Marketing to Moms Conference.

Moms trust blogs!

A survey of 1200 moms found that over 80% of them trust blogs more than any other social channel when it comes to making purchasing decisions.

I know how important blogs are to reaching this incredibly diverse demographic based on several of the global projects I’ve been involved with this year. Congrats to the folks over at Child’s Play PR for confirming how important trusted – and trusted is the keyword here – blogs are to moms and families. – Russ DeVeau

 

What’s your content strategy?

Posted on by Russ DeVeau

Do you have a Content Strategy?I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.

So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.

In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.

Content development discussions are the new norm. – Russ DeVeau

 

Online identity theft and your mother’s maiden name

Posted on by Russ DeVeau

I’ve worked for many years with leading industry influencers and organizations working to advance a more secure, trusted and privacy-respecting internet.

This includes the launch of the Liberty Alliance Identity Theft Special Interest Group – the world’s first initiative to bring people and organizations together to collaboratively address identity theft issues on a global scale.

I have first-hand knowledge of some of the great organizations and some of the remarkable people working to combat the identity theft problem.

But even with all of the great work that has taken place to date, the risks – due in part to the incredibly rapid growth in social networking – remain high.

A survey released today by Faronics finds that an amazing 32% of respondents would send a password, banking info, or their mother’s maiden name via email or a social networking site.

As was the case ten years ago when the identity theft awareness issue was just beginning to explode, it would seem that educating on how to reduce risks that could lead to identity theft needs to remain a top industry priority. – Russ DeVeau

What’s the social media ROI?

Posted on by Russ DeVeau

I’m often asked how to best measure the ROI of social media programs and campaigns.

I typically answer that ROI is always determined by how well a social media program did in meeting original goals.

I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.

Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau

Russ DeVeau on social media contests

Posted on by Russ DeVeau

I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.

While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.

Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau

Climate Savers Computing Announces Earth Hour Power Management Twitter Contest

Theme: Turn power management on for a greener and more energy efficient planet

PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.

CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.

In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.

“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.

Rules and prizes are available on CSCI’s Facebook page.

About Climate Savers Computing Initiative
CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on
 
the Web http://www.climatesaverscomputing.org/,
Facebook http://on.fb.me/MJhVU,
Twitter http://twitter.com/csci_tweets ,
LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah
 
                                                                                ###
 
Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.
 
Contact:
Russell DeVeau
Russ DeVeau 
Russ DeVeau on Twitter @Russ_DeVeau
 
 
 

500 million Twitter users

Posted on by Russ DeVeau

Twitter has hit 500 million users and is growing at over 1 million accounts per day.

While some analysts are questioning how many accounts are actually active, on average 13 new Twitter accounts are created every second.

I’m readying a new research project where nearly every Twitter feed I’m monitoring is filled with spam. I’m wondering how many of the 500 million Twitter accounts have been developed specifically for spamming purposes.

I’ll address Twitter spam in a best practices document I expect to release later this year. – Russ DeVeau

Twitter for breaking news?

Posted on by Russ DeVeau

Mashable reported yesterday that news of Whitney Houston’s death broke on Twitter almost thirty minutes before major news outlets began reporting on the story.

This is another significant proof point for demonstrating how Twitter and other social media platforms are forever changing the communications and media worlds.

I’m increasingly seeing Twitter used both as a news source and as a platform for breaking and issuing news.

Is it time your organization had a Twitter strategy? – Russ DeVeau

A shift in the social networking landscape?

Posted on by Russ DeVeau

Among some of my clients – as well as in the overall social networking industry – I’m seeing a general increase in LinkedIn activity, with Facebook somewhat flat and Twitter continuing to grow.

I’m regularly looking at ways to best leverage – and help shape – these and other potential social networking trends. I do this mainly to ensure that I am consistently delivering new positioning and visibility opportunities to my clients.

Clear and flexible goals should be in place before embarking on any new social networking initiative. Is it time your organization had a plan and goals for leveraging LinkedIn, Facebook and Twitter? – Russ DeVeau

Russ DeVeau on social media contest prep

Posted on by Russ DeVeau

I’m readying another social media contest for one of my clients. Following #win, #contest and #sweepstakes hashtags. #Giveaway is hopping as well. These are important feeds for organizations looking to launch and manage contest campaigns on Twitter. – Russ DeVeau

Related:

Russ DeVeau: Should a social media contest be on your content calendar?

The Facebook IPO – $38.00?

Posted on by Russ DeVeau

All eyes on the potential Facebook IPO. I’ll be watching this from the perspective of what the IPO may mean for the overall social networking and advertising industries, and from the user privacy point of view. But like most folks, I’m also curious about price points, where it may open and where it goes over the short- and long-term. – Russ DeVeau

Update: On IPO day, FB closes at 38.23.