Parsons School of Design and the concept of new

My New School and Parsons alumni and invitational mailings used to go to my Provincetown P.O. Box, which typically meant I would get them sometime in March. This happened for a good chunk of the last fifteen years.

I was more than fine catching up on Parsons mail once a year or so, but that kind of schedule did prevent me from staying current on key events and activities the school would hold in New York City throughout the year.

I got this invitation in New York last month. It’s the first alumni mailing I’ve received from Parsons since moving back to New York City a couple years ago.

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I will likely go to this October event given I appreciate how Parsons seems to be a bit ahead of the curve when it comes to incorporating augmented, mixed and virtual reality into its design curriculum.

I’ve been researching – and working with – some of these next generation design tools from a marketing and technology perspective for quite some time. I’m anxious to see what Parsons is teaching – and what students may be delivering – when it comes to these incredibility interesting and fast-moving initiatives.

I like the design of this semi-glossy mailer. It has a clean look with a bold and simple message and a stylish and fun-to-look-at logo and font.

While the concept of “new” can be overused in parts of the art world, I think the term fits perfectly when it comes to the focus of this event and some of the cutting-edge work Parsons and its faculty and students are know for among art and design communities worldwide. – Russ DeVeau

 

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