Tag: energy efficiency

Winning an Environmental Leader Award

Posted on by Russ DeVeau

Russ DeVeau Environmental Leader Award russell deveauSpeaking of prestigious industry awards…

I’ve been an avid reader and a big fan of Environmental Leader for many years. The outlet is one of my go-to publications when I am working with technology teams and executives who can tell stories in the energy efficiency, green IT and sustainability sectors.

I also look at a wide variety of Environmental Leader content when I want to create or help validate an idea for an industry trend story and when I am researching a potential new sustainable ICT positioning opportunity for one of my clients.

I’ve worked proactively with many top-notch journalists at the outlet over the past several years including when I helped place this story based on ODCA news announcing how enterprises can measure and control data center CO2 emissions.

The story was incredibly well received by communities and target audiences around the world. Equally as important, the coverage set the stage for involving ODCA in the Environmental Leader Product & Project Awards program.

The Environmental Leader Product & Project Awards reminds me of the IDDYs, a global awards program I launched when I was working in the digital identity management, security and privacy sectors.

One major difference in the programs is the fee required to apply for an award. Environmental Leader charges a fee to submit a nomination. No fees were associated with the IDDYs.

The fee was a bit of a sticking point when it came to my client teams deciding on whether or not to apply for the Environmental Leader award.

After managing the IDDYs for four years, I understand why award programs sometimes charge an application fee. I know first-hand how much time and how many resources can go into making a global annual awards program successful.

I also know that the ROI can be significant from a communications and public relations point of view when an organization wins an award that is sponsored by a highly respected media outlet.

These are some of the reasons I was in favor of paying the application fee for an Environmental Leader award.

But I was also in favor of paying the fee because I wrote the press release and messaging that led to a feature story in the top-tier outlet.

I knew the content was of the highest quality and – based on my experience working in the global awards industry – also knew that an ODCA submission would have a very good chance of winning.

The eventual win opened the door to another round of significant coverage in Environmental Leader and provided the organizations involved with a variety of new short and long-term positioning opportunities.

When it comes to demonstrating communications and public relations ROI, the Environmental Leader award was an all-around win. – Russ DeVeau

Russ DeVeau on curation attribution

Posted on by Russ DeVeau

A few yeaRuss DeVeau Sustainable ICT Dailyrs back web aggregation seemed to be all the rage. Technologies such as Yahoo Pipes and custom developed applications such as the one I spearheaded for Kantara Initiative became popular for aggregating news and content on portals and websites.

Fast forward to today and web curation has become an incredibly popular medium for aggregating, publishing and branding content on the web. But as curation continues to grow in popularity, issues related to attribution are increasingly becoming a hot topic.

Authors of original works and organizations publishing unique content have understandably raised concerns about having the names of others associated with their work on curated pages. Some industry analysts have joined the attribution discussion by calling on the communications industry to take the lead in ensuring proper attribution of curated works.

While there are ongoing conversations about standardizing attribution for the curated world, a single method has yet to be consistently adopted.

I’m seeing the h/t (hat-tip, a reference that originated on Twitter) and via as two of the most common forms of curation attribution. My current favorite is using the word SOURCE to clearly call out authors and outlets on curated posts. This is the method I currently use for the Russ DeVeau Sustainable ICT Daily – one of several topics I curate – and the method I see as fair to authors of original works.

While formal attribution isn’t part of everyone’s curation strategy, I believe giving a personal shout-out to the authors and outlets that produce the stories I select for my curated sites is an important tactic as the curation industry continues to evolve.

What about you? Do you have thoughts on web curation attribution? Give a shout on Twitter @Russ_DeVeau or on LinkedIn as I continue to look at best practices for web curation. – Russ DeVeau

NYC energy efficiency

Posted on by Russ DeVeau

I’m always glad to see new activities taking place in lower Manhattan. And given that I focus heavily on sustainable ICT, I’m equally pleased to see that the new World Trade Center will become a model for urban energy efficiency.

EarthTechling has reprinted an article by Ali Levine that details how the new World Trade Center buildings are expected to be at least 20% more energy efficient than New York City’s current energy code requirement.

Check out all the energy saving features by reading Levine’s article here and see more renderings of the new World Trade Center complex at WTC.org.

Image via WTC.org. – Russ DeVeau

Intel: What happens in an Internet minute?

Posted on by Russ DeVeau

Intel has released a very cool piece highlighting what happens on the Internet every minute. Did you know that in just one minute…

…more than 204 million emails are sent

…approximately 20 million photos are viewed on Flickr

…at least 6 million Facebook pages are viewed around the world

…more than 61,000 hours of music are played on Pandora

…more than 1.3 million video clips are watched on YouTube

Given my focus areas, I’d also be interested in looking at the energy consumed in an Internet minute and at the security and privacy risks involved in the continuously growing social networking world.

Check out the Intel Inside Scoop blog for more highlights. – Russ DeVeau

Fiber Optic Lighting, A Guide for Specifiers

Posted on by Russ DeVeau

russ-deveau-seo-author-writer-content-development-specialistI wrote the book Fiber Optic Lighting, A Guide for Specifiers, the first ever book to explore how fiber optic systems could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was published in 1997, released in multiple languages and acquired by libraries around the world.

Since then I’ve worked on content development, editorial and strategic communications programs with marketing and technology teams from some of the world’s most recognized brands including Alcatel, American Express, AOL, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, Oracle and SAP.

My content and editorial philosophy is based on the understanding that every organization has important stories to tell. I specialize in helping clients identify, develop and promote these stories.

Influencing search across traditional and social search engines is always a top goal when I develop strategic content. This is why every piece of content I develop and write is optimized to ensure my clients come up in targeted and far-reaching search results based on keywords, key messages and important industry trends.

I develop and write a wide variety of content for traditional and social media outlets including blogs, case studies, byline and ghostwritten articles, marketing collateral, news stories, press releases, speeches and technical, positioning and white papers.

My business model includes regularly partnering with ad agencies, branding and creative teams and editors and writers on a wide range of content development, editorial and marketing programs. – Russ DeVeau

Russ DeVeau and Earth Hour

Posted on by Russ DeVeau

Earth Hour takes place this Saturday, March 31 from 8:30 to 9:30pm in local time zones. Participation in the global event has grown by millions since Earth Hour was first held in Australia back in 2007.

With a focus on positioning energy efficient technologies in global markets, I’m proud to join the celebration again this year and equally proud to help promote the “go beyond the hour to do more for the planet all year long” message that the World Wildlife Fund established in 2011.

One of the easiest ways to go beyond the hour to reduce energy consumption at home and at work is by turning your laptop and PC power management on. It’s a set-it-and-forget-it step that could save you up to $60 a year in energy costs for every computer using power management and is an easy way to do more for the planet all year long.

Check the Earth Hour website for great info about this year’s event. – Russ DeVeau

Let’s talk about energy efficiency, greener clouds and sustainable ICT!

Posted on by Russ DeVeau

Russ DeVeau sustainability

With ten years of experience supporting tech giants and leading Internet and technology initiatives, and another ten years of experience supporting global technology consortia, I’ve expanded my portfolio of services to include an even greater focus on energy efficient technologies.

This includes sustainable information and communications technologies (ICT), the technologies that may help drive the deployment of greener clouds and the development of communications strategies and tactics to help organizations position and differentiate in these areas. – Russ DeVeau

New book on energy efficient computing

Posted on by Russ DeVeau

A new book authored by energy efficiency experts from Intel shows how computers use energy, how to measure energy use, and specific hardware and software design methodologies that lead to energy savings. Check out “Energy Aware Computing: Powerful Approaches for Green System Design,” and meet the authors on the Intel Press website here. – Russ DeVeau

Named one of the top ten women in sustainability

Posted on by Russ DeVeau

News this week from CSCI, one of the organizations I work with! – Russ DeVeau

President of Climate Savers Computing to Speak at GLOBE 2012

Panel addresses energy efficiency and alternative power for business

PORTLAND Ore and VANCOUVER Canada, Feb. 21, 2012 — Climate Savers Computing Initiative (CSCI), the 700-member international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its president, Lorie Wigle, will participate in a panel discussion on March 15 at GLOBE 2012 in Vancouver, Canada.

Named one of the top ten women in sustainability by Pink Magazine in 2010 and recipient of the 2011 Sustainable Business Leadership Award from Sustainable Business Oregon, Lorie Wigle is General Manager of Eco-Technology at Intel Corporation where she drives Intel’s market position across energy efficient performance and use of technology to address environmental challenges.

As president of Climate Savers Computing, Wigle represents Intel on the CSCI Board of Directors and collaborates with other board members from Cisco, Emerson Network Power, Google, Juniper Networks, Microsoft, Samsung and World Wildlife Fund to drive the CSCI mission of advancing the use of power management on laptops, PCs and servers, and driving more energy efficient computing and networking technologies.

During her remarks at GLOBE 2012, Wigle will review steps Intel is taking to improve energy efficiency and will highlight how CSCI has already helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 to 45 million metric tons.

“We’re thrilled to have CSCI leadership participating in GLOBE 2012 where leaders in sustainability are coming together to advance a cleaner and more energy efficient future,” said George O. Goodman, executive director, CSCI.

Information about GLOBE 2012 is available at http://2012.globeseries.com/

About Climate Savers Computing Initiative
CSCI is reducing the energy consumption of ICT by increasing the adoption of power management and driving the development and deployment of energy efficient computing and networking technologies. Since its launch in 2007 CSCI has grown to 700 members. Nearly 11,000 people have joined by pledging to use power management and to purchase energy efficient computing products. CSCI maintains a catalog of energy efficient products and a library of best practices and white papers for energy efficiency on its website. Follow CSCI on the Web http://www.climatesaverscomputing.org/, Facebook http://on.fb.me/MJhVU, Twitter http://twitter.com/csci_tweets , LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah
 
Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.
 
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Russ DeVeau
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