I’ve been following how artificial intelligence (AI) and machine learning may impact marketing and content development for the past year or so, mainly because I am always on the hunt for new ways to improve my own content and content development processes.
Last night I had the opportunity to learn a bit more about these technologies from some of the tech and creative experts who are developing and using artificial intelligence and machine learning tools today.
The team at Ustwo hosted a Designing with AI panel at their offices – a great space on lower Broadway – focused on AI, machine learning and computational creativity. The panel featured input from Google’s Mathew Ray, Adobe’s Patrick Hebron and New York University’s Allison Parish. Ustwo’s Dave Fisher served as panel moderator.
This group of experts discussed some of the AI and machine learning tools developers, technology and creative teams are currently using to create a range of interesting content.
While the technologies the group discussed were interesting to hear about, the demos included in the presentation appeared to be works in progress. They were cool to see, but the tools used to create those demos could not be used to satisfy my – albeit, relatively selfish – goal of leaving the session with pointers to tools I could incorporate into my content development strategies today.
Some of the tools discussed last night seemed to be in their infancy and have been developed based largely on community input and the collaborative collection of data. And data of course, matters. Machine learning requires the appropriate data to constantly improve processes and output.
Hebron did not discuss any Adobe tools during last night’s event. But it does appear that Adobe is hoping to lead in the development of AI and machine learning tools for the marketing industry. This isn’t surprising given how popular Photoshop is among content creators worldwide.
Adobe has posted a few interesting articles about AI and machine learning on their website and highlights extreme time saving as one important benefit for content creators.
While the widespread use of AI and machine learning for content creators may be a few years off, tools and apps for incorporating a degree of augmented (AR) and virtual reality (VR) into strategic content are becoming available on a somewhat regular basis.
It’s looking like Apple, Snapchat, Magic Leap and Unity are among the early leaders in key AR and VR initiatives, and that the advertising industry will drive some phenomenal growth in these markets during the next two or three years.
I’ve been tweeting about augmented and virtual reality for the past several months in order to showcase how some of these initiatives are helping to transform the advertising and marketing industries. I’ll continue to post on these evolving technologies – with a slant toward market research and to showcase new tools for content creators – on a somewhat regular basis.
In the meantime, I’m always interested in networking with other market research and content development pros who may be experimenting with, using, or researching next generation technologies from the content creator point point of view. Get in touch with me on LinkedIn or Twitter if you’d like to connect.
The picture above is from last night’s event, which was the third Designing with AI session Ustwo has sponsored this year. From left to right, Googles’s Mathew Ray, Adobe’s Patrick Hebron, New York University’s Allison Parrish and Ustwo’s Dave Fisher.
The image below is from a video I posted on Twitter of a new Pepsi Max ad. The video provides a great example of how augmented and virtual reality are changing advertising and demonstrates how powerful these technologies can be when it comes to promoting brand awareness. – Russ DeVeau
