Anyone developing communications programs targeting moms and families will be interested in taking a look at this report released last week at the eighth annual Marketing to Moms Conference.
A survey of 1200 moms found that over 80% of them trust blogs more than any other social channel when it comes to making purchasing decisions.
I know how important blogs are to reaching this incredibly diverse demographic based on several of the global projects I’ve been involved with this year. Congrats to the folks over at Child’s Play PR for confirming how important trusted – and trusted is the keyword here – blogs are to moms and families. – Russ DeVeau