In a communications world where content is king and content development and marketing have become a critical component of successful marketing campaigns, the byline article continues to be an important tactic for driving positioning and visibility for executives and organizations.
Check out the series of recent articles I wrote for my pals at Climate Savers Computing Initiative (CSCI). The series was developed to communicate key messages, provide the reader with a call to action and to consistently showcase some of the benefits of energy efficient computing.
This well-received series has also provided regular content for social media and has played an important role in meeting client SEO objectives.
Should byline articles be on your content calendar? – Russ DeVeau
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