I’ve worked in the digital identity space for quite a while supporting the global positioning of organizations, standards and a variety of security and privacy initiatives from both the technology and policy perspectives. This is why I’m keeping an eye on OneID, the newest kid on the block in the identity space. With $7 million in new funding, will OneID be the one to bring the need for multiple passwords to an end? – Russ DeVeau
I’ve worked for many years with leading industry influencers and organizations working to advance a more secure, trusted and privacy-respecting internet.
This includes the launch of the Liberty Alliance Identity Theft Special Interest Group – the world’s first initiative to bring people and organizations together to collaboratively address identity theft issues on a global scale.
I have first-hand knowledge of some of the great organizations and some of the remarkable people working to combat the identity theft problem.
But even with all of the great work that has taken place to date, the risks – due in part to the incredibly rapid growth in social networking – remain high.
A survey released today by Faronics finds that an amazing 32% of respondents would send a password, banking info, or their mother’s maiden name via email or a social networking site.
As was the case ten years ago when the identity theft awareness issue was just beginning to explode, it would seem that educating on how to reduce risks that could lead to identity theft needs to remain a top industry priority. – Russ DeVeau
I’m often asked how to best measure the ROI of social media programs and campaigns.
I typically answer that ROI is always determined by how well a social media program did in meeting original goals.
I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.
Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau
It was early 1999 when Scott McNealy was working at Sun Microsystems and made public remarks about having zero privacy online.
McNealy was generally referring to consumers engaging in online e-commerce transactions, a phenomenon that was still relatively new at the time.
McNealy’s comments generated headlines as businesses and privacy organizations – including organizations I have partnered with – were targeting an increasing number of online privacy issues.
Fast forward to today and it appears privacy remains a huge concern among consumers. Findings from a TRUSTe report published in Direct Marketing News show that 90% of consumers worry about privacy online.
It’s a timely read as businesses, Google and social networking sites have privacy policies that continue to evolve. – Russ DeVeau
I wrote the book Fiber Optic Lighting, A Guide for Specifiers, the first ever book to explore how fiber optic systems could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was published in 1997, released in multiple languages and acquired by libraries around the world.
Since then I’ve worked on content development, editorial and strategic communications programs with marketing and technology teams from some of the world’s most recognized brands including Alcatel, American Express, AOL, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, Oracle and SAP.
My content and editorial philosophy is based on the understanding that every organization has important stories to tell. I specialize in helping clients identify, develop and promote these stories.
Influencing search across traditional and social search engines is always a top goal when I develop strategic content. This is why every piece of content I develop and write is optimized to ensure my clients come up in targeted and far-reaching search results based on keywords, key messages and important industry trends.
I develop and write a wide variety of content for traditional and social media outlets including blogs, case studies, byline and ghostwritten articles, marketing collateral, news stories, press releases, speeches and technical, positioning and white papers.
My business model includes regularly partnering with ad agencies, branding and creative teams and editors and writers on a wide range of content development, editorial and marketing programs. – Russ DeVeau
I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.
While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.
Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau
Climate Savers Computing Announces Earth Hour Power Management Twitter Contest
Theme: Turn power management on for a greener and more energy efficient planet
PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.
CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.
In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.
“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.
Rules and prizes are available on CSCI’s Facebook page.About Climate Savers Computing Initiative CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on the Web http://www.climatesaverscomputing.org/, Facebook http://on.fb.me/MJhVU, Twitter http://twitter.com/csci_tweets , LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah ### Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license. Contact: Russell DeVeau Russ DeVeau Russ DeVeau on Twitter @Russ_DeVeau
News this week from CSCI, one of the organizations I work with! – Russ DeVeau
Panel addresses energy efficiency and alternative power for business
PORTLAND Ore and VANCOUVER Canada, Feb. 21, 2012 — Climate Savers Computing Initiative (CSCI), the 700-member international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its president, Lorie Wigle, will participate in a panel discussion on March 15 at GLOBE 2012 in Vancouver, Canada.
Named one of the top ten women in sustainability by Pink Magazine in 2010 and recipient of the 2011 Sustainable Business Leadership Award from Sustainable Business Oregon, Lorie Wigle is General Manager of Eco-Technology at Intel Corporation where she drives Intel’s market position across energy efficient performance and use of technology to address environmental challenges.
As president of Climate Savers Computing, Wigle represents Intel on the CSCI Board of Directors and collaborates with other board members from Cisco, Emerson Network Power, Google, Juniper Networks, Microsoft, Samsung and World Wildlife Fund to drive the CSCI mission of advancing the use of power management on laptops, PCs and servers, and driving more energy efficient computing and networking technologies.
During her remarks at GLOBE 2012, Wigle will review steps Intel is taking to improve energy efficiency and will highlight how CSCI has already helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 to 45 million metric tons.
“We’re thrilled to have CSCI leadership participating in GLOBE 2012 where leaders in sustainability are coming together to advance a cleaner and more energy efficient future,” said George O. Goodman, executive director, CSCI.
Information about GLOBE 2012 is available at http://2012.globeseries.com/About Climate Savers Computing Initiative CSCI is reducing the energy consumption of ICT by increasing the adoption of power management and driving the development and deployment of energy efficient computing and networking technologies. Since its launch in 2007 CSCI has grown to 700 members. Nearly 11,000 people have joined by pledging to use power management and to purchase energy efficient computing products. CSCI maintains a catalog of energy efficient products and a library of best practices and white papers for energy efficiency on its website. Follow CSCI on the Web http://www.climatesaverscomputing.org/, Facebook http://on.fb.me/MJhVU, Twitter http://twitter.com/csci_tweets , LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license. Contact: Russ DeVeau russ deveau @ comcast.net Russ DeVeau on Twitter – http://twitter.com/#!/Russ_DeVeau Mobile/Text- 908-251-1549
One of the most important security events of the year begins next week in San Francisco. RSA USA 2012 features keynotes by Tony Blair, Former Prime Minister, Great Britain and Northern Ireland, and Robert S. Mueller, III, Director, U.S. Federal Bureau of Investigation. A big theme this year is protecting yourself and your company against cyber attacks and those who launch them.
I plan on attending this event. There’s still time to register. – Russ DeVeau
I have clients participating in GLOBE 2012 in Vancouver next month. A great list of speakers lined up, including many folks who are leading the way in energy efficiency and sustainability in the enterprise. – Russ DeVeau
While people are becoming increasingly more willing to click on and watch longer and longer videos, I’m still a fan of brief and fun videos that deliver the right messages. Here’s a good example from Climate Savers Computing – an organization I work with – of a 30 second video reminding viewers to turn their PC power management on to save on their electricity bills and to do their part for the environment. – Russ DeVeau
I’m readying another social media contest for one of my clients. Following #win, #contest and #sweepstakes hashtags. #Giveaway is hopping as well. These are important feeds for organizations looking to launch and manage contest campaigns on Twitter. – Russ DeVeau