Honored to be working as a contractor on Intel’s Data Platform Group marketing team. -Russ DeVeau
With 2020 – a year of unprecedented uncertainties on so many fronts – over, I’m wishing family, friends, colleagues and beach pals worldwide a very happy 2021.
This picture is part of a fun series of images taken during a holiday season when I played Santa for an event in Provincetown, MA.
I lived and worked in Provincetown as a consultant during the years when I was managing competitive positioning and media, industry analyst and influencer relations for clients positioning in digital identity management, security and privacy markets.
Provincetown could be a great place to create and write, especially in the winter. Some of my most successful global campaigns were developed when I lived and worked in this seaside town at the very end of Cape Cod.
I’m hoping everyone who missed time at the sea last year has opportunity to spend a lot more quality days at the beach in 2021. Have a very healthy and very safe 2021. – Russ DeVeau
It’s great to see so many organizations in the technology sector jump into tackling COVID-related healthcare issues with a wide range of new applications and services.
I’ve highlighted several of these innovative applications on Twitter. The growing list includes AI helping to speed COVID test results, a friendly robot that teaches kids how to wash their hands, robots that sanitize hospitals and robots that offer companionship to high-risk elderly patients confined to healthcare facilities.
I agree with the many industry experts who are stating that the global pandemic will be a huge factor in driving the next wave of digital transformation.
We’ve already seen employers implement work at home strategies, schools move to distance learning, online eCommerce activities surge and museums and theaters offer streaming and virtual displays of collections and performances.
It will be interesting to see the applications that come next as people worldwide get used to many of these new living and working norms.
In the meantime, we all need to stay safe and help others where and when we can. Here’s hoping the virus passes quickly and the new norms bring new opportunities to everyone. – Russ DeVeau
Last week’s Queens Tech Night featured former President Obama staff member and current New York City CTO, John Paul Farmer discussing some of NYC’s leading technology and smart city initiatives.
The session proved to be another great evening of NYC tech education and was held at the incredibly well-designed Museum of the Moving Image. My event-producer colleagues may want to keep this impressive venue in Astoria, Queens, NY in mind as an option for holding meetings and events. It’s a very cool space.
Over 200 NYC tech enthusiasts attended the session where the stylish, comfortable and well-equipped auditorium was full.
Last week’s meeting marks two Queens Tech event hits – at two incredibly interesting venues – in a row.
Everyone I spoke with during the networking session said they were looking forward to the third meeting, which event organizers said will take place in the spring. – Russ DeVeau
The photo on top is a picture of New York City CTO, John Paul Farmer presenting to a full auditorium at the second Queens Tech Night held last week in Astoria, Queens, NY.
The four photos above give a glimpse of the enthusiastic crowd of tech enthusiasts at the event (with the bottom left photo taken by event organizers) and the creative and inviting space at the Museum of the Moving Image.
Here’s a fun Flashback Friday post from my days supporting clients positioning in digital identity management, privacy and security markets.
It was an honor to participate as an expert in global communications during PR Newswire’s first-ever webinar on communicating across cultures.
The slide above is part of my presentation from this extremely well-attended event.
Many of the points I addressed during this panel session are important strategies for realizing a variety of successes in today’s fast-moving integrated marketing campaigns and proactive influencer relations programs. – Russ DeVeau
CIO posted a nice overview of tech trends and predictions for 2020.
I’ve been covering new year industry predictions for quite some time.
The development and promotion of new year predictions can often be a valuable proactive strategy for generating coverage and placing messages in traditional and social media outlets all year long.
Fort the past several years, I’ve generally covered IoT predictions and trends where the overriding theme has always focused on security challenges.
This was true back in 2017 when I wrote IoT in New York City, an open standards approach, and remains just as true today as the CIO article highlights Gartner seeing security as a top IoT issue in 2020.
Check out the entire CIO article by Hannah Williams here.
Should the development and promotion of industry predictions be part of your 2020 content calendar? – Russ DeVeau
My holiday greeting content this year includes a few ads I developed during my undergraduate years at Central Connecticut Statue University (CCSU) where I earned a degree in communications and marketing.
This is when I was working as the advertising and promotional manager at the Comet, one of Connecticut’s most unique restaurants and alternative dance clubs.
The Comet was located in a stylish and tastefully restored Art Deco diner – the original home of the Aetna Diner – on Farmington Avenue in Hartford.
The dance club was on the lower level of the diner and was often compared to Studio 54 in New York City.
I came across a series of these fun ads in a Provincetown attic box where they were stored for nearly 15 years. The ads were published in a wide range of media outlets in Boston, Hartford and New Haven.
I am still a fan of this ad. I like the layout and the simple and somewhat elegant black and white design.
Barring a few tweaks based on today’s graphic and production technologies, there’s not much I would change about this ad if I were promoting the Comet in print and on social media today.
The piece generally follows my best practices for generating social media results, which include ensuring messages stand out and are easy to read on any feed and from any device.
With this post I’m wishing everyone – especially those who remember the Comet – a very happy holiday season.
Take a look at my design, content and copy page for more on my design philosophies and a few social media best practices I’ve developed during my career to date. – Russ DeVeau
The Queens Tech Night held last night in the very cool Plaxall gallery in Long Island City was a great event for learning about the New York City and Queens tech scenes.
It was a fact-filled educational and networking session loaded with information about some of the leadership New York City has in the global technology sector with speakers shining a spotlight on the technology innovation that has been happening in Queens and Long Island City.
I found Elias Roman‘s keynote particularly interesting. Roman is a founder in residence at Google, a co-founder of Songza – an early music streaming and recommendation service launched in Long Island City in 2007 – and a Queens native.
Roman reviewed the history of Songza and discussed some of Google’s early Web 2.0 initiatives. He also gave an overview of Google’s 20 % program, an initiative where Google employees can spend 20 percent of their work time on side projects they are passionate about and Google believes are worthy of further development.
Roman’s talk reminded me of my days working in Web 2.0 marketing – which was right around the time Songza was founded – and managing communications and messaging for Liberty Alliance and Kantara Initiative.
This is also when I launched the IDDY Awards. The IDDY was a global awards program I managed for five years and, shortly after the program was launched, quickly became the award many in the digital identity and privacy sectors wanted to win.
The program was in its fourth year when Google and Plaxo applied for and won an IDDY Award. The submission was for a standards-based solution that helped improve the success rate of users finishing the registration process with a social network. This was a valuable application for growing social networks at the time.
The IDDYs were about recognizing technology innovation in the global digital identity management and privacy sectors.
Yesterday’s Queens Tech Night was about recognizing technology innovation in New York City and Queens.
It was a lot of fun to see the enthusiasm and Long Island City pride attached to the standing-room only event.
The Queens Tech Night founders promise more events in the future. Sign up here to join their Meetup group.
I wrote a case study focusing on some of the many successes the IDDYs enjoyed during the program’s seven year run. It may be a good read for anyone interested in some best practices for managing a successful awards program. Check it out here. – Russ DeVeau
The top photo is a picture of Elias Roman addressing the standing-room only crowd during Queens Tech Night. The bottom middle photo is of Queens Tech Night founder Ben Guttmann discussing New York City and Queens tech innovation. The bottom right photo shows part of the Plaxall gallery in Long Island City where the event was held.
I’ve recently tweaked my Design, Copy and Content page to include some of the trendsetting advertising and content development and marketing strategies I’ve developed during my career to date.
The page features some best practices and tips community managers, content development and social media teams may be able to leverage to beef up their own proactive marketing programs.
A couple entries from the page follow.
I created the piece above during my time developing content and messages for the OpenFog Consortium and OpenFog’s Fog World Congress. The image went through many revisions based on a few different campaigns and proactive marketing programs I was working on at the time. I used a version as key content for Fog World Congress, another version to regularly showcase women working within the OpenFog Consortium and a third version to tie women working in technology to the IoT space. This widely circulated image has frequently been at the top of the #womenintech and #womeniniot feeds.
The image above is part of a series of content I created for a proactive campaign designed to drive client visibility in IoT and edge and fog computing. This widely shared and hugely successful series focused on leveraging logos, hashtags and images to tie RTI to some of the most important trends and stories in the Industry 4.0 space.
Check out the updated and continuously evolving page here.
What do you think? Do the ads, content and images work based on the strategies and tactics I’ve included in post descriptions? Let me know your thoughts by sending a comment or two my way using email or social media.
I’m always interested in discussing best practices with other professionals and with students, teachers and content development enthusiasts worldwide. – Russ DeVeau
I’ve just updated russdeveaudesign.com, a site where I present some of my original designs in art gallery and residential spaces, discuss some of my design philosophies and present a case study on a one-of-a-kind architectural remodel I managed several years ago.
The photo above is from the case study I include on the site. This was an incredibly fun residential project where I had great clients and almost unlimited creative freedom. Check out the case study here and my design bio here. – Russ DeVeau
My New School and Parsons alumni and invitational mailings used to go to my Provincetown P.O. Box, which typically meant I would get them sometime in March. This happened for a good chunk of the last fifteen years.
I was more than fine catching up on Parsons mail once a year or so, but that kind of schedule did prevent me from staying current on key events and activities the school would hold in New York City throughout the year.
I got this invitation in New York last month. It’s the first alumni mailing I’ve received from Parsons since moving back to New York City a couple years ago.
I will likely go to this October event given I appreciate how Parsons seems to be a bit ahead of the curve when it comes to incorporating augmented, mixed and virtual reality into its design curriculum.
I’ve been researching – and working with – some of these next generation design tools from a marketing and technology perspective for quite some time. I’m anxious to see what Parsons is teaching – and what students may be delivering – when it comes to these incredibility interesting and fast-moving initiatives.
I like the design of this semi-glossy mailer. It has a clean look with a bold and simple message and a stylish and fun-to-look-at logo and font.
While the concept of “new” can be overused in parts of the art world, I think the term fits perfectly when it comes to the focus of this event and some of the cutting-edge work Parsons and its faculty and students are know for among art and design communities worldwide. – Russ DeVeau
I’m both honored and excited to be working on some content development and messaging programs for RTI, a growing international company with a strong history in the industrial IoT and global leadership in the DDS (Data Distribution Service) specification.
DDS is a standard for advancing real-time, data-centric IIoT applications. These are the applications where millisecond decision-making based on real-time quality data is critical and include autonomous vehicles and a wide range of mission-critical apps found in the healthcare, robotics, transportation and space industries.
One of my roles with RTI focuses on expanding social media communities and raising the visibility of RTI among target audiences. My first several pieces of content developed for the company have gone a long way in expanding visibility on social channels and in driving top-notch analytics and engagements.
These two pieces of content follow my basic best practices for generating social media results. I am usually always a fan of content images that include clear key messages and text that is easy to read on any social media feed and from any device.
If you’re’ interested in even more of my thinking when it comes to social media and content development successes, my driving the fog computing conversation content development portfolio and case study may be a fun read. – Russ DeVeau
Samsung has released the world’s first 5G phone.
This is a big deal for advancing the next generation of mobile applications and an important industry first.
I’m a big fan of positioning and promoting industry firsts. This is because a true industry first – typically, a first that can be easily validated by a top tier industry analyst firm – is often a valuable proof point for establishing market leadership and for generating short- and long-term buzz among target markets.
Kudos to Samsung for getting out of the 5G smartphone gate first.
It will be interesting to see how the Samsung phone evolves, and just as interesting to see how it compares to 5G phones that are expected to be released by other smartphone manufacturers over the next few years.
Several of my clients believe 5G will be the catalyst for advancing digital transformation initiatives and will spark the development of a wide range of new and innovative edge and fog computing applications in the automation, IoT, robotics, self-driving vehicles and smart city industries.
Speaking of clients, I had the had opportunity to work on some of Samsung’s leadership positioning in the energy efficiency and Green IT spaces. It’s great to see the company taking an early lead in the 5G smartphone market.
Take a look at what TechRadar’s Mark Knapp has to say about some of the features included in Samsung’s first 5G phone here. – Russ DeVeau
I just posted a case study and content portfolio focused on some of the community building, messaging and content development and marketing programs I recently completed for the OpenFog Consortium.
Driving the Fog Conversation is a fun look at some of the proactive strategies and tactics I developed and implemented to drive global awareness of fog computing and to promote and populate Fog World Congress, the first international conference focused entirely on edge and fog computing.
The case study introduces fog computing and talks about some of the challenges involved in implementing a results-driven content development and marketing program from the ground up and on a time crunch. It discusses the importance of education and key messages in a proactive campaign and outlines some of the top-notch results achieved when it came to building community and driving standing room only crowds.
Some phenomenal analytics are also highlighted. In fact, this Industry 4.0 campaign delivered some of the best analytics I have ever generated during a short-term proactive program.
The content portfolio shows some of the branded content and messages I developed to position fog computing and Fog World Congress. I remain a big fan of many of the content styles I used in this extremely proactive program including the bold and simple messages that stand out in all social media feeds.
I saw the Philip Lorca diCorcia exhibit yesterday at the Tramp gallery in Chinatown.
I became familiar with diCorcia’s work in photography after living for several years at 80 Elizabeth Street in Hartford, Connecticut, a modern house built in 1951 and designed by diCorcia’s father, Philip Joseph diCorcia.
I’ve seen several of the photographs Tramps included in the exhibit in diCorcia’s books, and in MoMA’s online collection of diCorcia’s work. The two Mario photographs on diCorcia’s MoMA page were taken inside 80 Elizabeth Street.
This was the first time I viewed diCorcia’s work in person. His unique photographs and extraordinary eye for detail tell powerful and often moving stories.
This was also my first time visiting Tramps at 75 East Broadway. It’s an interesting space, for sure.
The gallery is on the second floor of a small Chinatown shopping mall located directly under the Manhattan Bridge.
There are several shops on the main level. A food store and outdoor fruit and vegetable market are located in the back of the first floor.
The gallery is entered by taking the stairs or elevator to the second floor where there are a couple more shops and where Tramps has taken over many of the relatively small spaces.
The second floor spaces were clearly designed for office or retail use. Some of the spaces are empty and some are in need of maintenance and repair.
But the converted retail shops work beautifully as exhibition spaces and the diCorcia exhibit showed well in these areas.
There’s been a bit of a public dust-up pertaining to the appropriateness of using this Chinatown shopping location as an art gallery.
I’m a fan of how Tramps has transformed a good part of what appears to be difficult to rent spaces into a gallery. It’s a very unique space in a building I enjoyed visiting.
I took these pictures yesterday. The upper image shows the exterior of 75 East Broadway. Tramps is on the second floor of this Chinatown retail mall. The bottom three images give a glimpse of some of the converted retail spaces used by Tramps during the diCorcia exhibition.
The diCorcia exhibit closes this coming Sunday, on April 14th. – Russ DeVeau
A post focused on my Hartford College for Women (HCW) and pre-#womenintech days…
It’s great to see The Children’s Museum – currently located in West Hartford, CT – considering a move to the now mostly closed down HCW campus.
It’s also great to see that Conny the whale, a fun landmark and very large educational attraction located outside the museum, will be included in any potential move.
I can easily picture Conny relocated to HCW’s main green, the front of Butterworth Hall, or installed at the intersection of Asylum Avenue and Elizabeth Street to welcome visitors to the museum’s new location and to Hartford’s historic West End.
It’s interesting to see the West End community appearing to embrace this move. Hartford College for Women neighbors have frequently – and for the most part, understandably so – voiced strong opposition to any significant changes to the former HCW campus.
I’m hoping this move takes place. The University of Hartford closed Hartford College for Women in 2003. Since then many of the college’s buildings have fallen into a severe state of disrepair.
It’s more than time for new and caring owners to take over the HCW campus. The Children’s Museum may be the perfect candidate for helping to rejuvenate this very special property.
Read the We-Ha news story on the potential move here.
I blog casually about my days working in facilities management, marketing and special events at HCW here. – Russ DeVeau
Conny the Whale, a replica of a sperm whale, is currently located in front of the Children’s Museum in West Hartford. Photo credit: Ronni Newton via We-Ha news.
Speaking of machine learning tools for content creators…
Curation is an excellent example of a machine learning tool content creators and marketing teams can implement today to help realize a wide range of community building, positioning, search and visibility goals.
I’ve been using curation technologies for well over a decade. My first successes with curation came during the years when I served as the content and public relations lead for the launch of Kantara Initiative.
Back then we incorporated Yahoo Pipes technologies into Kantara’s community page to continuously showcase digital identity news and trends on the Kantara website.
I show an image of what the curated Kantara site looked like in the post, Yahoo Pipes and web aggregation as a strategic communications strategy and talk more about curation strategies in the posts, Russ DeVeau on curation attribution and Curation in the era of fake news.
Fast forward to today and curation platforms continue to evolve and improve significantly – and these improvements are due largely to automation and machine learning.
I launched the Sustainable ICT Daily several years ago when I was managing content development and marketing for Climate Savers Computing Initiative (CSCI). The pages – made up of content I personally curated – were an important tactic for placing messages and showcasing CSCI executives and initiatives on a regular basis.
I launched the Edge and Fog Computing Daily last year when I was managing community and content development for the OpenFog Consortium. It took a while for this platform to deliver the results I wanted to see mainly because edge and fog were relatively new subjects at the time. There wasn’t enough content on web and social feeds to regularly produce and distribute a high-quality curated page on edge and fog computing.
Machine learning processes continuously improve based on a steady stream of quality data. As the edge and fog computing conversation moved more into the mainstream – driven in part by the content I developed for OpenFog and Fog World Congress 2017 – the Edge and Fog Computing Daily became a valuable and widely distributed resource for aggregated news and content on edge and fog computing.
The experts at Adobe have stated that machine learning tools for content creators will save time. The Edge and Fog Daily is automated based on my preferences for key words and hashtags. Machine learning allows the curation process to regularly improve results. Beyond a review of the headlines included in the daily report, I don’t spend any time on the curation or distribution process.
Curation has proven to be a valuable component of many of my most successful communications campaigns and programs. Machine learning helps ensure the results are exceptional. – Russ DeVeau
A nice read by Network World’s Jon Gold on how fog computing can advance augmented reality initiatives.
The article gives an interesting perspective on some of challenges that need to be addressed as augmented reality moves more and more into the mainstream.
It’s one of the first stories I’ve seen highlighting some of the security issues associated with the fast-moving augmented reality space.
The story features the work of Dr. Maria Gorlatova, a professor at Duke University.
I had the opportunity to hear Gorlatova speak when she was in New York City at a tech event in the spring of 2017, and then again in Santa Clara at Fog World Congress 2017.
Her innovative work in edge and fog computing is laying the groundwork for advancing a wide range of Industry 4.0 initiatives.
Read the full article here. – Russ DeVeau
Having worked with data center, enterprise cloud and Industry 4.0 executives for the past several years, I know how confusing terms related to IoT and edge and fog computing can be to anyone looking to get up to speed on these fast-moving technologies.
The OpenFog Consortium – an organization I have supported on the messaging and content development and marketing fronts – has done a good job detailing some of the terms related to fog computing in its glossary of terms.
The team at State of the Edge has also assembled a list of edge computing terms and definitions.
But even with quality resources, confusion often abounds when it comes to understanding terms related to IoT and edge and fog computing.
This is why it was good to see Mike Krell’s end-of-year piece in RCR Wireless News, which details his take on some of these topics and trends.
It’s a nice read for understanding terms and differentiators and outlines some of the benefits these Industry 4.0 technologies can deliver.
Read Krell’s full article here. – Russ DeVeau
A nice new year read by the folks at IoT For All.
The story is based on interviews with 120 experts to examine where IoT is headed this year.
No big surprise to see 5G, cloud, edge computing and smart cities called out as key focus areas.
But as a content creator, it was exciting – and a bit of a surprise – to see augmented reality included on the list.
Read the entire story here for a nice overview of what may be some of the hottest trends in IoT this year. – Russ DeVeau
Many industry experts have stated that open standards will help speed the deployment of a wide range of Industry 4.0 and IoT initiatives.
This is why it was good to see these two moves take place in the standards world today.
IEEE ISTO announced the formation of the Uptane Alliance, a new organization focusing on the development of security standards for connected cars and the automotive industry.
The Industrial Internet Consortium and the OpenFog Consortium announced that the two organizations will merge to further advance IoT and edge and fog computing.
Perhaps 2019 will be the year the industry sees some pretty significant output from the standards bodies working to advance open and interoperable IoT systems. – Russ DeVeau
I’ve been following crypto coin and token initiatives for quite some time, mainly because a few of the players in the space have done a good job positioning in the edge and fog computing markets, two areas I have covered and promoted for the past two years.
I am not an investor in any cryptocurrency and it’s highly unlikely I will ever invest in the crowded, continuously evolving and increasingly turbulent coin industry.
There are hundreds and hundreds of coins in the market today. Many have struggled to gain traction after an initial coin offering (ICO), several have proven to be scams and many have failed.
It’s an interesting space, for sure. Many of the developer, research and scientific teams working on coin initiatives have exciting stories to tell. Interesting white papers and use cases published by coin marketing and research teams abound.
But I haven’t seen any significant differentiators from some of the most visible players in the altcoin space. Beyond a handful of vertical specific applications and some well publicized use cases, leadership appears – at least at this stage of the game – to be up for grabs.
There’s a lot of marketing hype associated with the coin industry. This is driven in part by the many large – and often extremely aggressive – communities that work hard to up the visibility of the coins they represent across almost every social media platform.
I regularly attend and cover a wide range of #nyctech events. I’ve gone to four New York City Meetups focused on three different coin initiatives this year.
Content for every one of those meetings focused largely on use cases and marketing collateral. But curiously enough, no presenter ever discussed how the coins they represent relate to the use cases reviewed at these sessions.
Last night I went to the Economics of Data, Decentralization and Distributed Ledgers Meetup in Manhattan. The panel was sponsored by IOTA New York City and featured IOTA’s Kevin Chen, Wikimedia’s Kaitlin Thaney, tech writer and VC McKenna Walsh and Ed Maguire from Momenta Partners.
Chen highlighted autonomous vehicles and smart city applications as potential use cases for the IOTA platform.
These two Industry 4.0 initiatives are currently experiencing phenomenal growth in markets around the world. So it was not a surprise to hear IOTA discuss these use cases last night.
It was a bit of a surprise however, to hear McKenna Walsh’s view on the coin market.
When asked by an audience member what she thought of the state of the coin industry, Walsh responded by saying that she believes a bloodbath is coming and that almost every coin will fail.
Walsh went on to say that coins making it through the turmoil that will likely occur in 2019, should consider reorganizing to focus on specializing in one use case, and then grow from there.
In a crypto market seemingly under constant pressure to perform, this could be very smart advice for coin enthusiasts, investors and marketers. – Russ DeVeau
I took the pictures above at last night’s event. Top image, from left to right – Kevin Chen, Ed Maguire and Kaitlin Thaney. Bottom left image – Ed Maguire and Kaitlin Thaney. Bottom right image – Kaitlin Thaney and McKenna Walsh.
Next generation security monitoring on display at @iKnightscope in New York City.
These R2-D2 lookalikes move around interior and exterior spaces to help keep people and places safe. They are in use in several cities around world.
I had the opportunity to meet these little guys during yesterday’s first ever New York Robotic Process Automation (RPA) and AI tech Meetup.
The meeting was held at the Knightscope showroom at 501 Lexington Avenue in Manhattan where I had a discussion with a Knightscope representative about cloud, edge and fog computing. These robots leverage Amazon’s cloud.
The Knightscope showroom is a haven for selfie takers and for anyone interested in seeing how robots are being used in the security space today. I saw many people stop in front of the showroom to watch in amazement as these smart robots moved around and interacted with people inside and outside the store.
Knightscope has many opportunities to position in the robotics and security spaces. The company has an incredibly fun and extremely timely industry 4.0 story to tell. – Russ DeVeau
has moved to a WordPress site.
I outgrew the capabilities of Scoop.it where I’ve had thousands of views and a lot of great feedback on the Hartford College for Women content I’ve posted to date.
I’m also honored to have received a gold badge for excellence from the Scoop.it history community for the content I’ve posted since launching the site back in 2015.
I’ll update the new WordPress site on a somewhat regular basis.
The images above are of me and Beth Davis in Butterworth Hall. The top left photo was taken in the early 1990s. The other three photos were taken in the exact same spot in 2017 when Beth and I met on campus for a tour and reunion. – Russ DeVeau
I’ve been following how artificial intelligence (AI) and machine learning may impact marketing and content development for the past year or so, mainly because I am always on the hunt for new ways to improve my own content and content development processes.
Last night I had the opportunity to learn a bit more about these technologies from some of the tech and creative experts who are developing and using artificial intelligence and machine learning tools today.
The team at Ustwo hosted a Designing with AI panel at their offices – a great space on lower Broadway – focused on AI, machine learning and computational creativity. The panel featured input from Google’s Mathew Ray, Adobe’s Patrick Hebron and New York University’s Allison Parish. Ustwo’s Dave Fisher served as panel moderator.
This group of experts discussed some of the AI and machine learning tools developers, technology and creative teams are currently using to create a range of interesting content.
While the technologies the group discussed were interesting to hear about, the demos included in the presentation appeared to be works in progress. They were cool to see, but the tools used to create those demos could not be used to satisfy my – albeit, relatively selfish – goal of leaving the session with pointers to tools I could incorporate into my content development strategies today.
Some of the tools discussed last night seemed to be in their infancy and have been developed based largely on community input and the collaborative collection of data. And data of course, matters. Machine learning requires the appropriate data to constantly improve processes and output.
Hebron did not discuss any Adobe tools during last night’s event. But it does appear that Adobe is hoping to lead in the development of AI and machine learning tools for the marketing industry. This isn’t surprising given how popular Photoshop is among content creators worldwide.
Adobe has posted a few interesting articles about AI and machine learning on their website and highlights extreme time saving as one important benefit for content creators.
While the widespread use of AI and machine learning for content creators may be a few years off, tools and apps for incorporating a degree of augmented (AR) and virtual reality (VR) into strategic content are becoming available on a somewhat regular basis.
It’s looking like Apple, Snapchat, Magic Leap and Unity are among the early leaders in key AR and VR initiatives, and that the advertising industry will drive some phenomenal growth in these markets during the next two or three years.
I’ve been tweeting about augmented and virtual reality for the past several months in order to showcase how some of these initiatives are helping to transform the advertising and marketing industries. I’ll continue to post on these evolving technologies – with a slant toward market research and to showcase new tools for content creators – on a somewhat regular basis.
In the meantime, I’m always interested in networking with other market research and content development pros who may be experimenting with, using, or researching next generation technologies from the content creator point point of view. Get in touch with me on LinkedIn or Twitter if you’d like to connect.
The picture above is from last night’s event, which was the third Designing with AI session Ustwo has sponsored this year. From left to right, Googles’s Mathew Ray, Adobe’s Patrick Hebron, New York University’s Allison Parrish and Ustwo’s Dave Fisher.
The image below is from a video I posted on Twitter of a new Pepsi Max ad. The video provides a great example of how augmented and virtual reality are changing advertising and demonstrates how powerful these technologies can be when it comes to promoting brand awareness. – Russ DeVeau
As an author, editor and communications pro, I’ve incorporated content curation and a wide range of aggregation and curation technologies into several of my most successful editorial and strategic positioning programs.
I wrote about curation and attribution several years ago when content curation was all the rage and when a lively and often heated discussion on curation attribution was occurring within the industry analyst and social media communities. That post – Russ DeVeau on curation attribution – introduces a couple best practices for attribution of curated content and discusses some of my experiences working with early aggregation and curation technologies.
Fast forward to today and curation and attribution are once again driving headlines. This is partly because a Washington Post journalist was recently fired due to lax attribution of curated content, a practice that came pretty close to plagiarism. In this instance, curation generally refers to when a journalist or blogger monitors news and other content issued by a competitor and then moves quickly to write and post a story based on what the competitor has already released.
This type of curation is extremely common in media outlets where there is constant pressure to break and post news.
But in a communications era where charges of fake news are made every single day, and in an era when a journalist can ruin their career and do real harm to their employer’s brand by publishing a story based on content taken from a competitor’s news or social feed, there can be no room for any activity that comes close to resembling plagiarism when it comes to news and content development.
Journalists, bloggers, content creators and writers can help eliminate the fake news mantra if we demonstrate the highest standards when it comes to ensuring originality in the content and stories we create, and by sourcing – as appropriate – content developed by others.
My first editor used to refer to the rule of three when it came to source attribution. He would say that using any more than three words in a row from a source without clear attribution can boarder on plagiarism. That’s a rule I’ve stuck to for the last two decades and a rule I regularly communicate to interns and content development teams.
I’ll talk about the somewhat related practice of acquiring fake followers and friends – an issue Twitter is currently moving to address – in the era of fake news in a future post. – Russ DeVeau
“I had the privilege and pleasure to work with Russ over the past year at the OpenFog Consortium, where Russ quickly became a highly-valued member of our marketing team. Russ was responsible for more than doubling our number of relevant and highly engaged community members across Twitter and LinkedIn in a very short period of time. Through his efforts, the organization became a global leader in the emerging industry conversation on fog computing. Our content was credible, relevant and was thoughtfully / cleverly packaged to gain attention and to keep our messages in front of the right audiences. I’ve been blown away, week after week, at what he delivers. He is quick thinking, creative, fun to work with – plus he executes flawlessly. Quite simply, Russ is the best at community building and social media.”
Lynne was the executive director of the OpenFog Consortium when I met her at a New York City tech event early last year. Shortly after we met, I took on community building, social media and messaging for several OpenFog initiatives.
My time this summer got super booked as I began working my way through a waiting list of projects I’ve had on hold for a while. So, a fresh set of eyes have taken over OpenFog social media. My last piece of OpenFog content was posted on July 10, in a tweet announcing that IDC’s Ashish Nadkarni will be speaking at Fog World Congress 2018.
I had a lot of fun working with the OpenFog team to help position OpenFog, fog computing and Fog World Congress in markets around the world.
Speaking of Fog World Congress, I attended and promoted the first Fog World Congress held last fall in Santa Clara. This year, Fog World Congress is taking place in San Francisco on October 1- 3. It’s a not-to-miss event for anyone interested in learning about edge and fog computing from global experts.
The image below includes pictures I took at Fog World Congress 2017. Lynne Canavan is pictured on the top row, all the way on the right. Lynne was welcoming hundreds of attendees to the conference when I took this picture. – Russ DeVeau
I was recently asked to consider collaborating on a new book focused largely on some of the issues, technologies and organizations helping to drive the Industry 4.0 (Industrie 4.0 for my pals in Europe) revolution. It’s an honor to be asked to participate in the book and an even greater honor to be crossing paths with many of the players in the digital transformation industry as I look at preparing for the project.
It’s been a long time since my first technology book, Fiber Optic Lighting, A Guide for Specifiers, was published. That book was one of the first books written on the subject of how fiber optics could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was well reviewed, released in multiple languages, and acquired by libraries around the world.
The publishing industry has changed dramatically since I wrote Fiber Optic Lighting, A Guide for Specifiers. But the need for high-quality and well-written resources designed to help a wide range of audiences get up to speed on new technologies has not. This is why I’m looking forward to participating in the development of a book focused on Industry 4.0 initiatives. It’s an exciting time to be writing about this fast-moving industry.
The photo above shows two of the covers that were used for my book on fiber optics. The photo on the left is of the first edition of the book, which was published by UpWord Publishing. UpWord was a firm launched by Craig DiLouie. Craig, at the time, was also Editor-in-Chief of Architectural Lighting Magazine, a top-tier media outlet where I’ve contributed articles focused on lighting technology and design. The image on the right is of an updated version of the book published by the Fairmont Press.
I started the book when I was living at 80 Elizabeth Street in Hartford, Connecticut, the former residence of the diCorcia family. The 80 Elizabeth Street home was designed by Philip J. diCorcia, with input from Philip Johnson.
The art center and 80 Elizabeth Street were often great environments to create and write.
I discuss the diCorcia home in a bit more detail – and show a few pictures of how the house looked during the years when I lived at 80 Elizabeth Street – on my Hartford College for Women blog. – Russ DeVeau
I went with colleagues and friends to see the Belle and Sebastian concert at the Forest Hills Stadium last Friday night. It was a fantastic show performed in an almost sold out venue.
I had never seen a Belle and Sebastian concert before. Their fans are a fun – and appear to be an incredibly loyal – crowd. Everyone in my group had a great time.
I lived on Burns Street – on the first floor of 736 Burns Street – in Forest Hills Gardens for a few years several years ago. The stadium was pretty much abandoned and in need of extensive repairs during the years when I lived in the area. At that time, there was a lot of talk about razing the facility and turning the property into a condominium complex.
I moved away from the Gardens in the mid-2000s to work in Europe – spending time with clients in London and Paris – and to live and work in Fort Lauderdale, Florida and Provincetown, Massachusetts. Fast-forward to today and I’m back in Forest Hills – this time on 71st Avenue – and the Forest Hills Stadium appears to be thriving.
The Belle and Sebastian performance marked the kick-off of what is now the fifth year of summer concerts to be held at the stadium since renovations to the facility have occurred. The historic building – which in its day has hosted the infamous Billie Jean King and Bobbi Riggs ‘tennis match of the sexes,’ and performances from superstars such as The Beatles, Barbara Streisand and Frank Sinatra – looks great and was staffed with an incredible number of super friendly people.
I am always reminded of my days working at Hartford College for Women (HCW) whenever I spend time in Forest Hills Gardens. This is because the HCW campus is located in the West End of Hartford, Connecticut, a neighborhood that includes stately homes and mansions that were built around the time many of the homes in Forest Hills Gardens were built, and because Forest Hills Gardens and portions of the HCW campus were originally landscaped by the Olmsted brothers and Frederick Law Olmsted.
And then there’s Billie Jean King…I had the opportunity to meet Billie Jean King in person on the Hartford College for Women campus as part of a program my office coordinated with the Connecticut Forum’s American Women in Focus event. Today, Billie Jean King’s picture is featured throughout Forest Hills Stadium and in a very cool and relatively new street mural on a wall under the Forest Hills train station bridge on 71st Avenue, one of the main roads leading into Forest Hills Gardens. The images honor Billie Jean King’s tennis successes and her ties to the Forest Hills tennis center and stadium.
We had incredibly nice weather for the Belle and Sebastian concert. The weather matters given – and just like the main green on the Hartford College for Women campus where summer concerts were held – the Forest Hills Stadium is an outside, no roof venue.
Check out the Forest Hills Stadium performance schedule here. – Russ DeVeau
This Fast Company story does a great job explaining the differences between cloud, edge and fog computing – Russ DeVeau
I came cross this name badge buried in an old laptop bag.
The photo makes for a good #FlashbackFriday post given this CFO conference took place in San Diego just about seven years ago.
This is when I was supporting Client Savers Computing Initiative (CSCI), a global technology consortium focused largely on advancing the wide scale adoption of PC power management.
CSCI board members were experts in sustainability and Green IT issues and included senior executives and spokespersons from Cisco, Google, Intel, Microsoft, Samsung and World Wildlife Fund.
I managed many editorial, news and proactive positioning programs for CSCI including industry analyst, media and social media relations. I had the opportunity to attend the CFO event with George Goodman, who at the time, was CSCI’s executive director.
I really liked the roundtable concept CFO had implemented for this event. Sponsors – such as CSCI – paid for a table, or multiple tables, and established a topic that would be discussed at each table purchased. Conference attendees signed up to sit at tables where they were interested in discussing the established topic.
The tables George and I manned were among the most popular at the conference. This is likely because we had a great Green IT and money savings story to tell. At the time, CSCI had calculated that households, businesses and organizations could save up to 60 dollars a year in energy costs simply by turning PC power management on.
That number was for one computer. The savings could add up quickly if a household, business or organization had multiple – or even hundreds or thousands – of PCs using power management. That cost saving message was very well received by CFO attendees. – Russ DeVeau
This brief OpenFog video does a great job giving an overview of fog computing. I’m honored to be part of the creative team responsible for launching the educational #thisisfog campaign in markets around the world. – Russ DeVeau
The dates and location for Fog World Congress 2018 were announced by the OpenFog Consortium yesterday. This year’s event is taking place in San Francisco on October 1 – 3.
Fog World Congress provides a unique opportunity to learn about edge and fog computing from global experts who are driving a wide range of Industry 4.0 and digital transformation initiatives.
I had the opportunity to attend Fog World Congress 2017 – the first ever Fog World Congress, held last fall in Santa Clara – as part of the conference marketing and content development team. Hundreds of people from around the world participated in this exciting inaugural event.
Fog computing is the technology helping to advance a smarter world – smarter cities, smarter factories, smarter homes, smarter devices and things – and is considered a requirement for the wide scale deployment of autonomous vehicles, drones and robotics.
Fog World Congress is the premier global event devoted to all things fog. The conference provides a unique opportunity for participants to understand the many opportunities surrounding the fast-moving and continuously growing fog computing market. – Russ DeVeau
Kesem Frank discusses Aion Network during yesterday’s Meetup at the Insight Data Science offices on 21st Street in New York City. Frank talked about the history of Aion and highlighted blockchain federations, interoperability and bridges as differentiators and focus areas.
I appreciate that Aion used Twitter to invite me to this Meetup. I regularly use Twitter to invite influencers and others to conferences and events. Leveraging Twitter to help populate events can be an extremely valuable proactive strategy. – Russ DeVeau
For #InternationalWomensDay – and with fond memories of my days developing marketing programs at Hartford College for Women – it’s an honor to be working with some of the women in edge and fog computing who are driving digital transformation initiatives in markets around the world! – Russ DeVeau
I was invited to last night’s Cornell Tech Bloomberg presentation by some pals from my TSI and IBM days.
I was interested in going because I have supported several health care and eHealth initiatives throughout my career to date and because I am paying close attention to health insurance issues and companies in the New York City area as I begin to shop for a new health insurance plan.
Oscar Health CEO Mario Schlosser – who was interviewed by Bloomberg Anchor Scarlet Fu – gave an interesting overview on his company and talked about some of the challenges facing the insurance industry today. He also offered his perspective on issues surrounding the future of healthcare. Technology innovation and costs related to healthcare were consistent themes.
I was impressed with the history of the company. Schlosser is a good spokesperson and Fu is a pro at interviewing. It was fun to watch them interact because it looked like they were having fun together.
While I have heard some really good things about the company, Oscar Health doesn’t work for me right now mainly because my current doctors don’t participate in the plan. Even so, Oscar Health is a company I’ll keep an eye on as the U.S. and New York healthcare industries continue to evolve.
For those interested in potential New York City meeting and special event space, the Tech At Bloomberg meeting room at 731 Lexington Avenue is an impressive venue. – Russ DeVeau
So much fun catching up with Susan Galer @smgaler in New York City earlier this month! – Russ DeVeau
A great time with a great – and hardworking! – New York City food bank volunteer crew yesterday. – Russ DeVeau
I’m honored to say that my Hartford College for Women (HCW) blog has recently been recognized by Scoop.it as “highly recommended” in the history interest section.
Scoop.it is one of several curation technologies that I have incorporated into client positioning campaigns in order to support a wide range of search engine optimization (SEO) initiatives and as a tool to proactively place messages and stories.
I started my HCW blog to create a digital record of the years when I worked at the college as director of marketing and public programs. The blog has been incredibly successful in driving a wide range of search results and serves as a case study I point to whenever I am asked to speak about best practices for content development and SEO.
My job evolved significantly during the five years I worked at HCW. I had roles in facilities management, arts and public program development and in developing marketing campaigns to increase the visibility of college fundraising, community relationship building and student recruitment activities.
I had the opportunity to collaborate on conferences, educational and public programs with organizations such as the Connecticut Forum, the Hispanic Health Council, the Hartford Ballet, the Hartford Club and the Permanent Commission on the Status of Women.
I also had the opportunity to develop, manage and promote events featuring a wide range of activists, celebrities and educational and political figures such as United States Senators Chris Dodd and Joseph Lieberman, Gloria Steinem, Ellen Goodman, Billie Jean King, Deborah Norville and Sarah Brady. These programs regularly generated significant media coverage in print and broadcast outlets and brought a wide range of new and diverse audiences to HCW.
The image above is from my HCW blog. The top photo was taken on the main green of the HCW campus in the spring of 1995. I was standing to the photographer’s left when he took this picture. My team and I had just finished installing the first Connecticut Women’s Hall of Fame exhibition in the Miriam B. Butterworth Art Gallery when this picture was taken. These women came to HCW to preview the exhibition before it opened to the public and before they participated in the Connecticut Forum’s American Women in Focus event that took place later that evening at Bushnell Hall. From left to right, Sarah Brady, Faye Wattleton, Eileen Kraus, Ellen Goodman, Billie Jean King, and Debra Norville.
The bottom photo is a picture of a Hartford Courant press clipping of a story covering Gloria Steinem’s visit to Hartford as part of the Women Connect educational and networking programs. I had an early role in producing Women Connect, working shoulder to shoulder with my pal Sandra Bursey, who at the time, was director of membership at The Hartford Club.
Check out my continuously evolving Hartford College for Women blog here. – Russ DeVeau
Meeting the Foggers in New York City at an IoT Central event…
This meeting was held last month in the former Facebook offices on Madison Avenue – a great space that was full of fog computing enthusiasts – and where OpenFog’s Executive Director, Lynne Canavan (seated and speaking with the microphone in the bottom picture) and OpenFog members from Princeton University, Intel and Cisco discussed all things fog.
This was a hugely informative session that took place in a packed – standing room only – room. – Russ DeVeau
Key messages – and when appropriate, speaking points – are the cornerstone of every successful proactive positioning and storytelling program I develop.
I’m generally a fan of key messages that are conversational and easy for media-trained spokespersons to communicate and repeat during interviews and briefings with industry analysts, journalists and social media influencers.
A conversational – and generally very simple – message designed to meet positioning objectives is typically the type of message I like to see as a headline whenever I issue news – or when I am working on proactive campaigns and editorial programs.
This CIO story is a great example of how simple key messages and speaking points developed to help shape traditional and social media coverage and headlines can deliver significant positioning results. I developed the messaging for this story to help quickly position enterprise cloud clients as leaders in the big data and data analytics sectors.
The messages – delivered flawlessly by BMW’s Mario Mueller, one of the top-ten best spokespersons I have had the opportunity to work with during my career to date – were published hundreds of times as a headline in outlets and languages around the world. The messages also served as key positioning content in communities and on social news feeds worldwide.
Last week Intel generated some very interesting headlines based on what I consider to be another excellent use of a very simple, very strategic and highly effective key message. During an interview with Silicon Angle, Raejeanne Skillern, a VP in Intel’s cloud group, said that Intel had completely restructured to become a cloud and IoT company.
That’s a very powerful business transformation message that further positions Intel in the fast-moving global IoT market. It’s also a message that other technology companies will likely start incorporating into their own message platforms as more and more organizations move to build and deploy IoT solutions.
Does your organization have a strategic IoT message? Should you have one? – Russ DeVeau
Yours truly covering last month’s IoT Central Meetup.
The meeting was held at Grand Central Tech – a great space at 335 Madison Avenue where Facebook once had New York City offices – and featured a presentation on IoT and Fog Computing by Cisco’s IoT innovator, Maciej Kranz.
This was the first IoT Central event I attended where fog computing was discussed. It’s becoming a hot topic and based on the premise that the cloud isn’t enough as IoT deployments begin to explode and more real-time data processing power is needed at the edge. – Russ DeVeau
Photo by IoT Central.
I attended the IoT Central meetup in Manhattan last week. The meeting was held at Grand Central Tech – a great space at 335 Madison Avenue where Facebook once had NYC offices – and featured a presentation by Cisco’s IoT innovator, Maciej Kranz.
Kranz gave a top-notch overview of the history and current state of the IoT industry. He highlighted some use cases and early success stories and reviewed a few extremely interesting ROI scenarios. He also discussed some of the pain points the market has been experiencing and identified a couple areas that need to be addressed if the industry is to move IoT initiatives forward more quickly.
While I found the entire presentation both interesting and informative, given my background in positioning proven interoperable technologies in the digital identity, security and privacy sectors – and my proactive work with global technology consortia and standards bodies – I was very interested in what Kranz had to say about open standards in the IoT sector – and he said quite a bit.
I appreciated hearing Kranz state so clearly – and pretty much right after he began his open standards discussion – that he believes companies embracing open standards will be the ultimate winners in the IoT space. This is an important message for any developer or organization looking to begin – or expand on – IoT initiatives.
I also appreciated hearing Kranz’s dive down into what he sees as some of the IoT priorities tech consortia and standards bodies need to address. Those priorities included standardizing interfaces and standardizing the way sensors share data. Kranz went on to say that he felt it was important to have one agreed upon standard for solving common cross-industry IoT issues.
Kranz noted that there are many – in fact, dozens and dozens – of consortia working on a wide range of IoT challenges. I’ll highlight some of those organizations in upcoming articles. In the meantime, take a look at the Open Fog Consortium, an organization Kranz gave a shout-out to during his presentation. – Russ DeVeau
Before I was promoting women in technology #womenintech, I was working at Hartford College for Women (HCW) where I was promoting accomplished – and often groundbreaking – women who were leaders in a wide range of industries.
These pictures provide a glimpse of some of the notable women I had opportunity to cross paths with during my time developing marketing programs at HCW. The photo on top was taken on the HCW campus by E2 Photography – in fact, I was standing to the photographer’s left when this picture was taken – and features, from left to right, Sarah Brady, Faye Wattleton, Ellen Goodman, Eileen Kraus and Billie Jean King.
That image was used to help promote the first ever Connecticut Women’s Hall of Fame exhibition that was installed by me and my team in the HCW art gallery in conjunction with the incredibly successful American Women in Focus event produced by the Connecticut Forum.
The bottom photo is a picture of a Hartford Courant press clipping of a story covering Gloria Steinem’s visit to Hartford as part of the HCW Women Connect educational and networking programs. I had an early role in producing Women Connect, working shoulder to shoulder with my pal Sandra Bursey, who at the time, was director of membership at The Hartford Club.
I’ve recently launched a blog to showcase some of the programs I managed during my time at HCW and to highlight some of the incredible women – and men – I met during those years. Check out my latest HCW posts here. – Russ DeVeau
Last week, while I was working in Savannah, one of my work credit cards was being used in stores across Virginia. Kudos to the bank for recognizing and moving on the issue almost immediately and for offering fraud notifications via text and email.
This experience reminded me of the days – about ten years ago – when I was leading strategic communications for the launch of the Liberty Identity Theft Prevention Group, the world’s first collaborative initiative formed specifically to address the fast-growing identity theft problem.
The group’s initial meeting was held in Chicago where representatives from the FBI, top-tier industry analyst firms, law enforcement, government groups, legal communities and enterprise technology and policy experts gathered to discuss potential action plans for addressing a wide range of identity theft issues.
While it seems to be a bit of a cliche today, the somewhat frightening message of “it’s only a matter of time before you or someone you know becomes a victim of identity theft” was one of the messages repeated over and over again at that meeting.
I’ve pretty much lived and worked with that message in mind ever since that meeting took place by implementing strategies ranging from paid monitoring of social security number activity and better home and office shredding policies, to using best practices for conducting online transactions and managing passwords and PINs.
After witnessing firsthand how easy it was for someone to use my credit card, I’m now taking a few extra steps to protect my information by working to ensure the organizations I do business with have implemented top-notch security policies and by being even more vigilant about monitoring account activities on a regular basis.
This year, along with sending family, friends and current and former clients and colleagues best wishes for a happy and healthy holiday season, I’m also sending a reminder to be extra careful about guarding against identity theft.
Taking a few steps now to beef up account security can go a long way in protecting yourself and your family against fraud during the holiday shopping season and all year long. – Russ DeVeau
My experience working with developers includes over ten years of managing proactive programs designed to build and expand developer communities, increase developer participation in global standards bodies, and showcase developers and applications in markets around the world.
This experience includes managing positioning for Java Verified and UTI in the mobile application quality industry; launching and managing the IDDYs, a global awards program designed to recognize developers in the digital identity sector; and managing communications for Liberty Interoperable, an international program focused on testing vendor products for interoperability of identity standards and protocols.
My proactive work with the Liberty Interoperable program includes five years of working with leading deployers of identity solutions such as the US GSA and governments around the world – as well as with top vendors in the identity sector such as HP, IBM, Microsoft, Ping Identity, Oracle, RSA Security, SAP and Siemens – to position and promote the program and vendor products in global markets.
I have a great deal of experience in producing and promoting workshops and educational events designed specifically for developers and covering a wide range of topics such as federated identity management, policy and governance, open source, service oriented architecture and web services. These events have received high marks for quality from developers around the world and have served as valuable content for client blogging and proactive social media activities.
I also have a lot of experience – and have enjoyed a lot of successes – placing developer and technology teams in panel presentations and speaking sessions at major industry events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World – as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One. I talk more about industry events in my What’s your favorite tech event? post.
Developers became an important part of the communications process right around the time when Sun Microsystems was aggressively promoting Java and IBM was promoting e-business. At that time many public relations teams at the global IT firms were moving fast to associate a face – usually a young man’s – to new Internet initiatives. Media trained developers frequently became that face.
I was on several of the teams that were promoting developers as spokespersons during the early e-business transformation years. While those spokespersons were mostly men at the time, it wasn’t too long before I was promoting women developers as spokespersons and the #womenintech movement had begun.
I’ll highlight some of the #womenintech I’ve had opportunity to promote during my career to date in future posts. – Russ DeVeau
Here’s another photo from my days supporting Alcatel communications, editorial and media training initiatives directly from Paris.
I was standing in front of Alcatel’s corporate headquarters – which was located at 54-56 rue de la Boétie, in the 8th arrondissement – when this picture was taken. My French language and speaking skills were tested many times during the numerous meetings and creative sessions I had the opportunity to attend in this building.
The apartment I was living in at the time was located behind from where I am standing in this picture, a few blocks away on Boulevard Haussmann. It was a very short walk from my apartment to the Alcatel building.
I worked with a lot of very talented teams at Alcatel for just about four years, right up until the time when the company merged with Lucent in 2006. Here’s a link to the New York Times story – which was coordinated by communications teams in New York and Paris – announcing the merger. It was huge industry-changing news at the time.
I began working on a variety of HP Telecom initiatives shortly after the Alcatel Lucent merger took place.
My HP colleagues – another group of highly skilled communications professionals – were based in Silicon Valley. I took a lot of New York City to San Francisco red-eye flights during my time supporting HP Telecom. – Russ DeVeau
I’ve spent a lot of time in Paris supporting clients and positioning initiatives, people and products in the enterprise cloud, data center, open standards, telecom and wireless sectors.
Here’s a fun picture of some pals and colleagues taken when we were all in Paris to collaborate and brainstorm on a wide range of Alcatel messaging and communications programs.
The photo is from the early 2000s. This is when I was leading communications for some of Alcatel’s next generation network initiatives and providing media training to several Alcatel executives and spokespersons.
Yours truly is standing on the far left. Next to me is Ed Goffin. Nancy Moloney is next to Ed, and Maura Murry is on the far right. Ed and Nancy managed Alcatel communications from Ottawa. Maura lived outside of Paris and supported several of Alcatel’s corporate and technology positioning initiatives.
This was a talented and results-driven team that delivered a lot of communications successes to Alcatel divisions worldwide. Equally as important – this team was a lot of fun to work with. – Russ DeVeau
When one of my communications goals includes generating media and social media coverage in Europe, I often start by looking for opportunities in London. I discuss this strategy in detail in my Proactive in London post.
If my communications strategy includes working with industry analysts in London, Ovum is always at the top of my proactive outreach list.
I’ve managed many briefings with Ovum analysts for clients positioning in the data center, enterprise cloud and digital identity management sectors. I appreciate the firm’s unique global perspective and trust the input Ovum analysts provide when giving feedback on client news, messaging and major positioning initiatives.
These are a couple of the reasons I was glad to see that Ovum is opening a U.S. office. It’s a significant move and one that provides new proactive opportunities for clients and organizations focused on digital economy initiatives. – Russ DeVeau
Update: This piece was originally posted on my blog back in June. Since then a few people have asked me if I have ever had a paid relationship with Ovum. The work I do with Ovum – and with other industry analyst firms – is based on proactive communications activities I initiate on behalf of my clients. I have never had a paid relationship with Ovum, or with any other industry analyst firm.
The year was 1999. I was managing customer reference programs for some of IBM’s Java initiatives and ghostwriting byline articles for a couple of IBM executives as part of a global campaign to position Java as ready for business.
Here’s an article I wrote that was published in THE Journal, a top-tier trade magazine focused largely on showcasing how technology can transform education and the education sector. Back then the magazine was distributed in print at a cost of 3.50 U.S. dollars per issue.
The story explores how Java was being used by universities to update legacy computing systems to offer students new services and to conduct e-business, a term IBM and the team I was working with during those years did a fantastic job of branding.
I wrote this article for Pat Sueltz, who was an IBM General Manager at the time. She was a great spokesperson and one of the first women executives I crossed paths with at IBM.
I had recently left a marketing position at Hartford College for Women, where one of the programs I worked on recognized women in leadership positions. I was – and continue to be – sensitive to diversity and glass ceiling issues.
When I wrote this article in 1999, I appreciated the fact that IBM seemed to be extremely committed to moving women into leadership roles. – Russ DeVeau
I’ve had the opportunity to work on many incredible events focused on a wide range of topics and featuring some extremely compelling keynote speakers.
But given it’s a presidential election year, I thought it would be fun to take a look at a couple of the keynote speakers I’ve supported at major technology events who later went on to run for president.
First, there was Rudy Giuliani. Shortly after his term as mayor of New York City ended, I was managing influencer outreach for his keynote at a SAP SAPPHIRE event where he discussed post 9/11 technology and security issues. Giuliani ran for president in 2008.
And then there was Carly Fiorina. I was part of the team promoting Fiorina when she spoke about global technology issues and trends at an Oracle World conference in San Francisco soon after she became CEO of HP. Fiorina, of course, was a candidate in this year’s presidential race.
While Harper Reed hasn’t been a presidential candidate, he was President Obama’s Chief Technology Officer (CTO) during the 2012 presidential campaign. I was the communications lead for promoting Reed’s keynote at an ODCA Forecast event where he spoke about the role of big data and data analytics in today’s political campaigns.
I have not yet had the opportunity to formally promote Bernie Sanders, Hillary Clinton or Donald Trump, this year’s three remaining top-tier presidential candidates. But I’ve had a lot of fun analyzing and monitoring how social media is playing such a critical role in all three of their campaigns.
One tweet or post from any one of the candidates can quickly establish and drive multiple news cycles and a hefty amount of traditional and social media coverage.
This phenomenon – where a single tweet from a presidential candidate can drive top-tier coverage in global markets – is perhaps one of the best proof points for demonstrating how social media has forever changed the global communications industry. – Russ DeVeau
In today’s fast-moving, twenty-four-hours-a-day communications environment, the byline article remains an important component of many of my most successful content marketing, executive positioning and integrated proactive campaigns and programs.
This is largely because the byline article is a great way to showcase key messages, products and people, and can be a powerful tool for influencing traditional and social media search results over the short and long-term.
Here are a couple bylines I wrote on the subject of fiber optic illumination early in my writing career as a contributing editor to Fiber Optic Product News and Architectural Lighting Magazine.
Fiber optic illumination was a subject I researched extensively when I was in grad school and on behalf of the Metropolitan Museum of Art. It was a fun industry trend to explore – and drive – from both an educational and marketing perspective.
These stories were among the first articles in top-tier trade magazines to examine how fiber optics could be used to illuminate a wide range of interior and exterior environments. They were also written at a time when there was very little educational information about fiber optic lighting available.
Shortly after I wrote these articles, I was on my way to Austria to meet Swarovski designers and executives who had recently launched a unique fiber optic lighting system that incorporated Swarovski crystals. I was there as part of a preliminary team working on marketing the new Swarovski fiber optic product line in U.S. markets.
I’ve written hundreds of news releases, positioning pieces and byline articles since these stories were published nearly twenty years ago. Sometimes my name appears in a story as an author or contributing editor. Other times my name does not appear in an article because I’ve ghostwritten and placed a story on behalf of a client.
Check out my Writing Green post for a look at a series of articles ghostwritten by me for my pals at Climate Savers Computing Initiative. I developed this well-received series to regularly communicate messages and leadership positions, provide the reader with a clear call to action and to consistently showcase some of the benefits of energy efficient computing.
Is it time to leverage a byline – or a series of byline articles – to enhance your strategic communication program? – Russ DeVeau
News outlets are reporting that Carly Fiorina suspended her presidential campaign today.
I saw Carly at a keynote she gave at an Oracle World conference shortly after she became CEO of HP.
I was working with the HP telecom team in Cupertino at the time and several of us headed up to San Francisco to support HP’s participation at the event and to hear and see Carly speak.
I was looking forward to her keynote because I had been paying attention to her career in telecom and – given my background in promoting women leaders – had a lot of respect for her groundbreaking role as the first woman to lead a major company as CEO.
While I didn’t pay close attention to Carly’s presidential campaign speeches, she did wow as an engaging and high-energy spokesperson when she talked about technology issues and trends during her Oracle World keynote.
She got a rock star welcome and did a great job enthusiastically communicating industry and HP messages throughout her speech. I gave her keynote a grade of A for content, delivery, timing and style. I thought it was great.
Things were changing quickly at HP when that keynote took place.
My HP colleagues were more than a little fearful speculating about where the company was heading. Those fears turned out to be justified as thousands of HP employees eventually lost their jobs during Carly’s tenure as CEO.
Much of Carly’s time at HP was painful for many to experience and watch. But even with the turmoil, Carly Fiorina remains on my top ten list of best keynote speakers in the global technology sector. – Russ DeVeau
My experience working in the technology sector includes providing strategic proactive communications support for events taking place in markets around the world. I help organizations leverage events to meet a wide range of marketing, relationship building, storytelling and visibility objectives.
I’ve had a lot of success placing keynote speakers and panelists at global top-tier vendor sponsored events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World, as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One.
My experience in managing events – including global award and recognition programs – allows me to quickly identify the conferences and events where my clients should have a presence and where marketing dollars will be spent wisely.
Of course, after working in the technology sector for nearly two decades, there are several events I look forward to every year. One of these events is the RSA Conference.
RSA is among my favorite events to participate in from the communications point of view largely because the standards for accepting speakers are so high, the pre-registered influencer list is always top-notch and the opportunities for generating traditional and social media coverage can be significant.
I’ve placed nearly fifty spokespersons in RSA speaking slots during my career in high-tech communications to date and have leveraged these placements to proactively tell a wide range of industry leadership stories in markets around the world.
Placing and promoting speakers at RSA Conferences – and at other strategic events around the globe – is part of almost every executive positioning program I manage and is a strategy I have incorporated into many of my most successful integrated communications campaigns.
Sometimes however, I can’t find an event that will help my clients realize all of the communications goals I want to achieve. When that happens – and somewhat mirroring how the IDDY Awards were conceived and launched – I often end up working with clients to create an entirely new event where I know all of my positioning objectives will be met.
I’ve had a lot of fun – and delivered a lot of marketing successes to clients – creating, managing and promoting a wide range of in-person, virtual and social media events.
Check out a handful of some of the hundreds of unique events – including some of the technology industry’s earliest interactive public webcasts designed to enhance news programs and integrated proactive campaigns – I’ve helped create, promote and populate on behalf of clients in the online security and privacy, web services, sustainable ICT, big data, data center and enterprise cloud sectors. – Russ DeVeau
– Zero Day -Threat Focus of New Privacy in an Online World Webcast with USA Today
This is a great example of what I consider to be a highly effective use of a direct message (DM) on Twitter. The message demonstrates how valuable DMs can be when used strategically to drive visibility and place messages.
Gemalto sent this DM last weekend. The message gives communities and influencers a fresh opportunity to take a look at the news, share it with their own networks and perhaps drive another round of traditional and social media coverage based on the content.
The DM tells me what I need to know about the status of the news and what I need to do to continue interacting on Twitter.
The message was likely sent to everyone who follows Gemalto and SafeNet and seems to be a good use of automated tweets.
I’m not always a fan of automated tweets and messages. But when used strategically, DMs can be an extremely effective tool for raising the awareness of a wide range of initiatives on Twitter.
Seeing these two organizations in the same DM reminded me of the proactive work I’ve done with both companies. Gemalto was a winner of the 2009 IDDY Award, a global program I launched, managed and promoted for four years.
I had the opportunity to work with SafeNet executives in 2004 when I managed a security-focused daylong industry analyst and media tour in Manhattan. That incredibly successful event took place during a time when all eyes were beginning to focus on web security issues and included some very talented spokespersons.
Twitter didn’t exist when I headed up the NYC SafeNet security tour. Fast forward to today and Twitter and Twitter DMs are among my go-to tools for proactively and strategically working with influencers around the world. – Russ DeVeau
I’m frequently asked about some of the strategies I implement when I am working on positioning an executive as a recognized authority in a particular market segment or industry.
This is a discussion I always enjoy having because executive positioning is one of my favorite jobs in strategic communications and an area where I have specialized for over fifteen years.
I began my work in executive positioning while serving as the agency lead for the global launch of IBM’s telecom business unit.
It was my job to proactively position IBM as a leader in the telecom industry and the head of the unit as the face of the organization and an authority in telecom initiatives.
The result was a phenomenal amount of high-quality coverage in business, technology and vertical outlets worldwide where my executive was quoted extensively and where some incredible IBM leadership messages were placed.
Generating extensive quality coverage is always my number one goal when I develop and issue hard news. But successfully positioning an executive as an industry authority doesn’t happen based on a one-time launch or by issuing a single press release.
This is true no matter how significant the news and resulting coverage may be and no matter how proactive I am with influencers during the news cycle.
My experience has taught me that it takes multiple ongoing proactive strategies – each designed to continuously expand the credibility and visibility of the executive I am working with – to firmly establish an executive as an authority in a particular industry or vertical market segment.
I typically begin an executive positioning program by developing a flexible and far-reaching communications plan that includes messaging, leadership positions and stories and potential stories the executive can talk about with ease.
I ensure that the executive is media trained and able to communicate messages comfortably, conversationally and under a wide range of interview scenarios.
Once these requirements are in place, my number one executive positioning strategy usually turns to proactive outreach targeting industry analysts and traditional and social media influencers.
I tend to develop preliminary outreach strategies based on how well-known the executive – or the company or initiative the executive represents – is in markets where I am working to place messages and drive visibility.
If I’m starting from scratch, which is often my preferred method of working, my proactive strategies usually start with resource outreach, a term I coined a decade or so ago when I was working on executive positioning programs in the digital identity management and security and privacy sectors.
Resource outreach focuses on education and means I am working proactively to ensure influencers understand exactly who my executives are, where they fit in the industry and the stories they can participate in and tell.
One of my main resource outreach tactics is to offer my executive as a spokesperson influencers can call on at any time – and any time is an important message – for comment and input on relevant competitor moves, breaking industry news and current and future trend and feature stories.
Resource outreach has helped me integrate my executives into a wide range of important stories influencers always have in the works and on the horizon.
This strategy has also proven to be a valuable tactic for establishing strong long-term relationships between my executives and the influencers who matter most to meeting client positioning and visibility goals.
Coverage resulting from resource outreach is usually right on the money from a messaging and positioning point of view largely because initial outreach focuses so heavily on education. This coverage can be extremely powerful when resource positioning leads to one of my executives showing up in a story that was meant to be about a direct competitor.
Resource outreach was extremely successful during the launch of IBM’s new business unit. Some of the successes were demonstrated over and over again when other major vendors began rolling out their own telecom initiatives and influencers targeted as part of resource outreach regularly called me to get IBM’s perspective on those moves.
Since then I’ve incorporated resource outreach into many of my most successful executive positioning campaigns. These proactive programs have featured executives from Alcatel, AOL, BMW, Intel, Nokia and Oracle – and have focused on many of the most important trends in the data center, enterprise cloud, security, privacy, identity theft and identity protection sectors.
Resource outreach has proven to be a valuable proactive tool for driving a wide range of industry analyst, media and social media coverage. This is why resource outreach is always an important part of the conversation whenever I am asked to discuss best practices for executive positioning. – Russ DeVeau
I have recently been clicking on, liking and retweeting several of the ads I see go by as a part of my daily social media routine. I also tend to pay close attention to ads my friends and followers have retweeted or liked and have retweeted and liked many of those ads.
Some of the ads I’ve retweeted have remained on the Twitter feeds I manage for several weeks – since the ads were first released – and have been retweeted hundreds of times.
I retweet and like ads because I’m interested in the content. But I’m also watching ads I’ve retweeted to test how long they stay active and to see where retweet and like numbers go over the short and long term.
I’ve been a heavy Twitter user for nearly a decade. Twitter does a good job targeting ads based on my daily activity, history, friends and followers and a wide range of hashtag and key word strategies I use every day.
This means I tend to see a lot of cloud, data center, big data, sustainable ICT and security and privacy ads from major vendors in these industries.
The ads I am most interested in at this stage of the game are the ones I am seeing from the little guys. Certainly I see ads from smaller players in the industries where I tend to be extremely proactive.
But I’ve also seen, clicked on, liked and retweeted ads from independent consultants such as accountants, analysts, researches and writers. Twitter ads may have the potential to be a bit of a promotional game changer for many of the little guys who are among the early users of the ad program.
The ads may prove to be a valuable tool for acquiring new customers and for building an active community of friends and followers. At the very least, the ads are helping to jump start and expand the visibility of the little guys on Twitter.
It find it interesting that I only pay attention to Twitter ads when I am using Twitter’s web-based platform – and this doesn’t happen too frequently.
I almost always use TweetDeck and Hootsuite to manage client Twitter activities and I’ve been using both of these platforms for as long as they’ve been around.
I’m using Twitter on the web somewhat regularly right now because I am working on several non-established Twitter feeds where I am focused largely on research and credibility-building.
I find search on the Twitter web platform – which is based on Search.Twitter.com, a company Twitter acquired several years ago – to be more effective when I am in strategic research mode.
I tend to largely ignore Twitter ads when I switch back to Hootsuite or TweetDeck where promoted ads have been visible for years.
It will be interesting to see how this potential red flag issue plays out because I know ad visibility is likely priority-one among Twitter users and social media managers embarking on Twitter ad strategies. I also know many of these users rely on TweetDeck or Hootsuite as their go-to Twitter platform.
I’ve managed hundreds of Twitter initiatives for clients positioning in a wide range of industries. I know how to leverage Twitter to build excitement and communities, place key messages, influence search and build strong relationships with influencers, customers and potential customers.
Twitter ads are showing that they may have the potential to significantly enhance many of these strategic capabilities. – Russ DeVeau
After nearly a decade of partnering with global technology consortia, I understand the unique challenges and many exciting opportunities member-driven organizations have when it comes to realizing communications, membership and visibility objectives.
Partnering with standards bodies is always a rewarding experience for me, mainly because these organizations are made up of so many diverse, passionate and talented developer and technology teams.
These individuals – who are almost always from competing companies – come together under the umbrella of the organization to collaborate on the development of standards and best practices for addressing common technology and policy issues.
Many of my most successful product launches, executive positioning programs, industry analyst tours, press events, social media strategies and global integrated proactive campaigns have been developed while I have been working with technology consortia and standards bodies.
This is largely because these organizations are generally all about producing high-quality and extremely promotable content.
I’ve launched and managed proactive communications campaigns and executive positioning programs for Climate Savers Computing Initiative, Concordia Project, Java Verified, Kantara Initiative, Liberty Alliance, the Liberty SAML and SAML 2.0 Testing Programs, OpenLiberty.org, Open Data Center Alliance and Unified Testing Initiative.
I’ve also had opportunity to partner with many other global member-driven organizations – such as Cloud Credential Council, the Green Grid, the Information Card Foundation and OASIS – on strategic marketing programs and on positioning and promoting events, output and members.
I know that when I work with standards bodies there is always something important to talk about, someone to showcase, and an innovation or strategic piece of output to promote. I also know that there are many incredibly hardworking and under recognized heroes in the global standards world.
It’s always an honor for me to help promote these individuals and their stories and work in regional, national and international markets. – Russ DeVeau
I’ve talked and written a lot about how the press release is evolving and how I’ve been using press releases in proactive communications programs much differently today than I did five or ten years ago.
I discuss this trend in my Where’s the Quote and Hard and Soft News posts, which outline some of the best practices I’ve developed to help my clients successfully leverage the many new positioning and visibility opportunities associated with wire distributed content.
This press release caught my eye because it includes an important industry trend in the headline. It’s an example of how wire distributed content can be used to visibly tie an organization or an executive to a hot topic or trend.
The release was issued by Legrand, a company I am familiar with. I read the news because I follow the Internet of Things trend. I am almost certain I would not have clicked on this release if the company did not include the trend in the headline.
Highlighting an important industry trend in a headline that crosses the wire can be a great strategy for quickly getting the attention of bloggers, industry analysts, journalists and social media influencers covering a topic or beat. I likely would have read this news if I was an influencer covering IoT when this release was issued.
Influencing search across traditional and social media search engines is often the number one benefit of issuing news with an industry trend called out in the headline. The company visibly positioned in the IoT arena as soon as this release crossed the wire. Any coverage stemming from this news and any proactive activities the company may embark on in the future can help solidify this positioning.
Should an industry trend be highlighted in the headline of your next wire distributed content? – Russ DeVeau
I keep a close eye on social media trends and platforms to ensure I am always maximizing client community building, visibility and message placement opportunities. Earlier this year I wrote about a trend showing how teens are abandoning Facebook, largely because they don’t want their parents tracking their social media activities.
This past weekend this trend was validated by my 17 year old nephew who was visiting New York City from Massachusetts.
We were on the E Train when we both overhead a woman say that she needed to check in on Facebook. My nephew, latest smartphone in hand, looked at me and said that he hasn’t checked in on Facebook in over a year. He followed this by saying Facebook was for old people.
We’ve had many conversations about social media in the past because my nephew has been active on social media for years. He knows Uncle Russ can preach about online privacy and security, online reputation management and best practices for managing videos, pictures and selfies.
This time around the conversation was a lot more fun for both of us because he was so enthusiastic about sharing his current social media likes, dislikes and goals.
Facebook is out because he’s not interested in – and doesn’t want – comments on the content he posts. Snapchat and Twitter are in because he wants to build communities of friends and followers who are really interested in the content he creates and shares.
One of his top goals is to gain social media status among his friends by significantly growing his number of Twitter followers. But he’s definitely not looking for likes or shares on any content he develops and posts. He’s a Snapchat fan because creating and sharing content is easy and fast.
We were on the train for only a few stops. During this time he created and posted three Snapchat videos, each tagged with Hell’s Kitchen, Manhattan and Fun. He had fun creating them and I had a lot of fun watching him speed through the process of creating and sharing quality content.
He never mentioned hiding stuff from his parents as a reason for leaving Facebook. But I’m quite sure avoiding the potential prying eyes of his mom and dad, who are both quite active on Facebook, entered into his decision to leave.
I know his parents don’t know much about Twitter. I would also bet they have not heard of Snapchat. If he is part of the teen trend of leaving Facebook to shield online moves from his parents, he’s likely met his goal – at least for now.
On the other hand, perhaps he’s simply an early user of new social media platforms. Maybe, after finishing his education, he will transform his interest and experience in social media into a career, just like his Uncle Russ. – Russ DeVeau
I discussed how branding requirements and communications technologies and websites change and evolve over time in my Yahoo Pipes and Web 2.0 posts. This time around I’m discussing how my brand is evolving and my website is changing.
I’ll launch a new website loaded with case studies, content, best practices, news stories and interviews with some pretty interesting folks from the global communications and technology industries in 2016.
My first professional website was published over 15 years ago. Sadly, from a Russ DeVeau history point of view, this site was never archived.
My next site was launched over ten years ago with help from two fantastic interns I was working with at the time. This site remained active for several years and was archived.
I’ve posted a couple of screen shots – for old times’ sake – on Pinterest.
With great clients, exciting projects and new branding, I’m really looking forward to 2016! – Russ DeVeau
It was the first 2016 data center storage predictions tweet I’ve seen this year. Industry analysts release market share and sales predictions on a regular basis, but vendors and other organizations tend to issue this type of content in 4Q and often during the month of January.
Releasing following-year predictions content early can be a very smart communications move. It’s a great way to take a leadership position in driving the 2016 predictions story and a great strategy for potentially integrating messages into stories and social media content that will likely be developed when competitors and influencers begin issuing their own 2016 trends and predictions news.
Do you have 2016 predictions news on your 4Q content calendar? Will you release earlier next year? – Russ DeVeau
Within hours of becoming active on Twitter, Edward Snowden had tens of thousands of followers. Less than 24 hours later, he has exceeded one million. I’m betting it won’t be long before he doubles this number.
Snowden may be demonstrating that he is a master at leveraging new media to place messages and drive headlines. At the very least, he’s reinforcing how social media has forever changed the communications world.
Activating his Twitter account resulted in a massive amount of news coverage and social media mentions. Snowden’s decision to initially follow only one organization – which I see as a smart positioning move – was covered extensively in breaking news stories.
His first tweets generated nearly two hundred thousand retweets in a matter of hours and helped kick off another cycle of significant traditional and social media coverage.
Snowden is proving how social media can drive traditional coverage and how important Twitter is when it comes to creating awareness, building community and placing messages.
I know from my experience working in the identity, security and privacy sectors that there are a lot of folks interested in seeing what Snowden may tweet next. This is when we’ll likely see the social to traditional media coverage cycle begin again. – Russ DeVeau
I’ve recently been seeing an increasing number of tech sector press releases issued over a wire service that don’t include a quote attributed to an executive or potential spokesperson.
While acknowledging that every organization has unique objectives when it comes to issuing news, my experience has taught me that many coverage, positioning and visibility opportunities can be lost when news crossing a wire goes without a quote.
The quote is usually the most important key message included in any press release I write, and is typically the message I want to see in print and on news sites over and over again. The quote is also a critical component of press releases I develop as part of executive positioning and online reputation management programs.
I always write press releases so that client messages are front and center. But I also write press releases with a thorough understanding of what journalists and editors need to quickly develop and publish a high-quality story. This is why one of my top goals when writing hard and soft news is to issue content over a wire service that an outlet can immediately publish as a standalone news or feature story.
Some of my best media placements occur when an outlet publishes my content almost word for word. This is because all of the key messages I want to communicate to target audiences are included in the wire distributed content I write – and this content always includes a well-messaged quote. – Russ DeVeau
The role of the press release in proactive communications programs has changed dramatically over the last decade. In today’s 24/7 communications environment, press releases are frequently issued as part of larger content and SEO strategy and – often to the ongoing dismay of several of my old-school PR pals – no longer used only to announce formal news.
A few years back, I started using the term “wire distributed content” when writing about the evolution of the press release. It’s a term I continue to use when providing clients with counsel on how to best leverage the many new positioning and visibility opportunities associated with content distributed over a wire service. I put wire distributed content into two categories based on the concepts of hard and soft news. While both concepts can often deliver similar results, the strategies and tactics I employ for hard and soft news can vary greatly.
Hard news means I’m writing a press release that will be issued over a wire service based on a significant move by one of my clients. My number one goal with hard news is to generate coverage. I am generally extremely proactive with hard news and always have a media trained spokesperson on hand to interact with industry analysts, journalists and social media influencers for pre-briefings, interviews on the day news crosses the wires and throughout the news cycle. This cycle can last for several weeks depending on how proactive I am with the news.
I frequently go with a soft news approach when my number one goal is to influence search and usually as part of a storytelling, leadership positioning or reputation management campaign. I will often issue soft news when I want my clients to come up in a search based on a key word or trend. While soft news released over a wire service can result in significant coverage, I don’t always pitch soft news to influencers. Instead, I use soft news as a means to strategically place client messages and as key content for social media distribution.
Some of the most successful proactive campaigns I’ve managed over the last decade incorporate both hard and soft news. This is why I know many of my old-school PR pals – who may be struggling a bit with the concepts of hard and soft news – will eventually come around to understand the value both programs bring to today’s fast-moving communications campaigns. – Russ DeVeau
My communications experience in the global technology sector began with IBM. I joined a team in the late 1990s that was working to brand Project San Francisco, a suite of Java-based software components designed to help enterprises transition to the Internet world.
This is when e-commerce was a relatively new phenomenon and IBM e-business initiatives were all the rage. I went on to serve as the agency lead for the launch of IBM’s global telecom business unit and worked on positioning many of IBM’s media and early mobile and wireless initiatives in international markets.
I expanded my experience in the technology and telecom sectors by working next with Alcatel executives in Canada, France, the U.K. and the U.S. to help position Alcatel as a global leader in the telecom and next generation network sectors. This experience was followed by working with the HP telecom team in Cupertino to support many of HP’s U.S. telecom positioning initiatives.
I went on to work with SAP industry analyst and media teams in the U.S. and Europe to position software and solutions across a wide range of vertical market segments. My SAP experience includes strategic outreach and in-person support for SAPPHIRE, SAP’s annual user and business conference.
Over the past decade or so, I’ve had the opportunity to work with some incredible teams to position a wide range of initiatives and executives at the forefront of some of the most important trends in the digital identity management, security, privacy, sustainable ICT, mobile application quality, big data, data center and enterprise cloud sectors.
I’m currently working on positioning a wide range of edge, fog and digital transformation initiatives, including many of the technologies and some of the organizations that are helping to drive the Industry 4.0 revolution.
Collectively, these proactive programs have resulted in tens of thousands of industry analyst and media placements – along with the corresponding social media impressions and mentions – in markets around the world. – Russ DeVeau
Whether it’s by moving quickly to develop and place stories and news based on industry trends or competitive moves, or by providing spokespersons with regular opportunities to interact with industry analysts, journalists and social media influencers, I have always specialized in continuously identifying new and highly effective ways for clients to increase message placement, positioning and visibility opportunities.
A communications opportunity can be especially powerful if it’s based on an industry first. And as many of my clients know, I’m a big fan of creating and promoting industry firsts. This is because a true industry first – typically, a first that can be validated by an industry analyst – is often a valuable proof point for establishing market leadership and for generating buzz and excitement among target audiences.
The IDDY Award – pronounced Eye-Dee, as-in I.D. – and standing for Identity Deployment of the Year, is a great example of a communications program I developed with the number one goal of consistently providing clients with new visibility and positioning opportunities.
And the IDDY was an industry first. It was the first award to recognize excellence in digital identity management and once the program was launched, soon became the award many in the global digital identity, security and privacy sectors wanted to win.
On the branding front, the IDDYs were about shining a spotlight on how digital identity management was being deployed across vertical market segments. On the communications front, the IDDYs were about managing multiple proactive media and social media campaigns to establish and continuously expand brand awareness and to build a high degree of prestige into every aspect of the program.
All winning organizations, along with the individuals involved in developing a winning application, were rightfully positioned as leaders in the global digital identity industry.
Proactive outreach in support of IDDY positioning focused on building excitement, momentum and a bit of fun and suspense into every IDDY campaign. Twitter and Facebook were used to publicize the call for nominations and to issue industry-wide calls for participation.
And the calls were answered by technologists, IT departments and public relations teams, as first-year IDDY nominations poured in from around the world.
Shortly after the call for nominations closed and the judging team had completed its task of reviewing award submissions, I was developing news and took to social media to work on another industry first, announcing that Deutsche Telekom, New York State Education Agencies and the UK Government had won the industry’s first IDDY Awards.
Promoting the first-year winners resulted in a wide range of feature stories and blog and social media posts published in multiple regions and languages. PR and social media teams from winning organizations developed their own promotional strategies, which helped drive IDDY brand awareness and visibility into a variety of new markets.
Ongoing buzz and leadership positioning kept high-quality nominations rolling in and during year two, three and four of the IDDYs, I was promoting winning applications from Aetna, Citi, the U.S. Department of Defense, Gemalto, Google, Oracle, the New Zealand Government, NTT and Vodafone in regional, national and international markets
Building and promoting strategic industry relationships was another important factor in driving excitement and a high degree of prestige into the IDDY program.
By the time year four rolled around, the international judging panel had grown to include several of the world’s most influential experts in the identity industry, top-tier industry analysts and journalists covering the identity, security and privacy beats.
But it was the relationship with the Digital Identity World conference that added a whole new level of excitement to the program. DIDW is where the IDDYs found a home and where the program became an important part of the conference agenda.
One of my senior client spokespersons would review the IDDY program during a highly promoted DIDW keynote session where winners were called up to the stage to receive their award. Social media outreach focused on building suspense and included a daily countdown to announcing IDDY winners and live tweeting of the award ceremony.
The keynote was followed by an incredibly well-received IDDY panel session where winners discussed their application in detail and took questions from the audience, which included DIDW participants and industry influencers I personally invited to cover the event.
Proactive media and social media outreach in support of the awards ceremony and the events leading up to the keynote and panel presentation always generated a significant amount of coverage. And of course, generating coverage was one of my top goals when the program was conceived and launched.
But the entire IDDY communications process can also serve as a case study in successful content development and marketing on a global scale. The IDDYs were a proof point in demonstrating how effective my blended approach to communications had become in delivering results and was the first marketing program I managed that proved content truly is king.
Marketing the IDDY was based on a year-long content calendar that began each year when news was issued to formally announce a call for nominations. This was followed by news announcing judges, news announcing the keynote and panel session at DIDW and ultimately, by news announcing winners.
A social media plan that included the development and promotion of blogs, case studies, images and webcasts was in place for every news release. This content – all developed to reinforce the IDDY brand – served as the strategic content I would regularly point to on social media to help keep the IDDY visible all year long.
I brought the idea of the IDDYs to my client team – which included senior marketing and technology representatives from Ericsson, France Telecom, HP, Intel, Nokia, Novell, NTT and Oracle – during a communications planning session that took place in conjunction with an industry analyst and media event I was managing in Vancouver.
Once client teams gave the green light to launch the award, it didn’t take long before the program was exceeding every communications goal established during the planning process.
This was due in part to the excitement and buzz created by proactively promoting the industry firsts associated with the award. But it was also because the industry recognized that there were so many short and long-term positioning and visibility opportunities available to winners.
After managing the launch and all aspects of global communications for the IDDYs for four years, I’ve seen what an honor it was for an organization to win an IDDY and how winners used the award to successfully promote business units, people and products.
This is why, if the IDDY program were still around, I would absolutely counsel eligible clients in the identity, security and privacy sectors to apply for an award.
Today, I’m often on the hunt for award programs I may be able to incorporate into client planning and content calendars. But there are many times when I can’t find an award that’s right for meeting client positioning objectives.
It’s during these times when I look back at launching the IDDYs and think it just might be time to work on creating an entirely new award focused on one of today’s hot technology trends.
Until that award comes along, check out my newest Pinterest Board showcasing some of the great folks involved in the IDDYs over its incredibly successful seven year run. – Russ DeVeau
I’ve managed a few proactive communications projects with AT&T developer and technology teams over the last few years based on my work providing industry analyst, media and social media relations support to global technology consortia and standards bodies.
I have worked behind the scenes – which is often my preferred method of working – to announce AT&T’s involvement in UTI by proactively arranging an interview between Martin Wrigley, a top-notch UTI spokesperson, and John Waters, a technology journalist who was writing for Application Development Trends at the time.
The result was a fantastic feature story loaded with UTI messages and placed without issuing a formal press release. AT&T has also been part of the enterprise cloud, data center and big data trend stories I’ve been proactive with in global markets as part of my work with ODCA.
Given I keep a close eye on the global service provider and telecom industries and have helped promote a couple of AT&T initiatives from the industry standards point-of-view, I was anxious to take a look at the company’s newest ad in the “It Can Wait” campaign.
I understand why the ad generated so many headlines in traditional media and so much buzz across social networks. It’s a powerful and frightening depiction of how dramatically life can change because of a text or social media check-in by someone driving a car.
While the ad can be painful to watch, the message is spot-on and one that should likely be seen over and over again by anyone prone to texting while driving. The It Can Wait campaign is focused on eliminating device use while driving and incorporates a remarkable use of virtual reality technologies.
Virtual reality is a trend I mentioned last spring in my Here Maps post and – when it comes to using the medium for ad and campaign development – seems to be an area where AT&T’s communications team has taken an early lead.
Check out the latest It Can Wait ad below. – Russ DeVeau
It was a little surprising to see that Yahoo will no longer be supporting Yahoo Pipes, one of the early web content aggregation technologies. I mentioned Yahoo Pipes in a post a couple of years ago when I was discussing some of the issues surrounding the relatively new self-publishing and web curation tools and trends.
What I didn’t mention in that post however, is how large a role web aggregation concepts have played in many of my most strategic communications and SEO initiatives. Yahoo Pipes was one of the aggregation technologies I looked at when I was leading industry analyst, media and social media relations for the global launch of Kantara, a member-driven organization formed in 2009 by leaders in the identity industry to help foster the harmonization of the many identity standards and protocols in use at the time.
I incorporated aggregation into communications activities because I wanted a dynamic way to showcase launch and ongoing traditional and social media coverage on the Kantara web site and as a means to create new and long-term coverage opportunities by visibly tying the organization to trends taking place in the identity industry.
A portal serving as Kantara’s original “Connect” page featured links to the organization’s newly launched social sites, and included aggregated feeds developed based on key words and trends important to Kantara’s mission and branding goals.
I trained communications teams from across Kantara’s founding membership roster – including public relations and social media reps from BT, CA, Intel, Novell, NTT and Oracle – on how to leverage the portal for message placement and demonstrated how aggregation could help influence a wide range of search results.
The Kantara portal was extremely instrumental in helping to establish an active social media community for the organization and – for nearly five years – provided a great view of some of the important conversations taking place in the identity industry.
Of course, branding requirements change over time and so do communications platforms and technologies. I’ve seen many social networks, outlets and tools evolve over the last decade. During this time I’ve also seen the launch of many new social apps and web initiatives.
Some of these initiatives have garnered a great deal of initial attention, a large and loyal fan base and a significant number of early adopters. But many initiatives also lose a degree of relevance and users when a new technology comes along that seemingly does the job easier, faster or more effectively.
Perhaps Yahoo Pipes has fallen into this cycle given there are more options for incorporating aggregation concepts into strategic communications programs today. Or maybe Yahoo is giving another piece of the Internet pie to Google as some media outlets covering the Yahoo Pipes news have suggested.
Either way, Yahoo Pipes has played an important role in web content aggregation and has been extremely influential in helping to shape many of today’s aggregation-based applications. I’ll discuss some of these applications and technologies in future posts. – Russ DeVeau
I identified some global industry trends occurring in technology and telecom in my Nokia, Alcatel and Here Maps post. This is where I highlighted some of my work in the connected car market and discussed how the connected car story will likely remain a hot topic for quite some time.
The folks at Venture Scanner released an infographic that does a great job overviewing the connected car industry and many of the segments and players involved. This is a very strong visual for taking a look at the “bigger picture” connected car story and for identifying potential storytelling opportunities in this fast-moving industry.
If you’re interested in keeping an eye on some hot industry trends, Venture Scanner may be great Twitter feed to follow. – Russ DeVeau
I know from experience that social media contests and sweepstakes can be incredibly valuable tools for increasing brand awareness and building and expanding online communities. Contests can also be a great way to communicate key messages and to proactively interact with influencers, customers and potential customers.
I’ve managed numerous B2B and B2C focused social media contests, and always have a lot of fun creating and implementing the strategies and tactics that drive brand awareness for clients, and build excitement for contest activities among target markets.
Two of the most exciting and successful Facebook and Twitter contests I’ve managed have been in conjunction with my pals at dot ME. Both contests focused on goals that included community expansion, message placement and the acquisition of new customers.
The contests were launched by leveraging traditional media strategies, including the development of press releases and proactive media outreach to drive initial buzz among target audiences and communities.
These strategies were complemented by the release of a steady stream of fun and engaging content designed to establish and continuously expand contest visibility, participation and momentum across multiple social media outlets.
I’m a big fan of holding planning sessions with client teams prior to the launch of any contest to discuss how to measure successes and ROI, and to agree on how to best address any potential issues that may come up during the contest period.
I hold these sessions because there are many ways organizations can leverage contests to successfully raise brand awareness, but there are also many ways an online contest could potentially harm a brand – at least over the short-term – if a contest isn’t administered properly.
This is why I always recommend that organizations launch contests based on well-defined goals and strategies and tactics that are flexible enough to adapt to whatever may happen on social media while the contest is running.
Continuous monitoring of contest activities and conversations, combined with appropriate proactive interaction with participants and potential participants, can help maintain momentum throughout the contest period and ensure that any potential hiccups are addressed immediately.
My experience has taught me that the most successful contests tend to be those that run for a relatively short period of time. I also recommend that contests begin only when the social media manager truly understands their current community of friends and followers.
Existing community members who may not be interested in participating in contest activities could see ongoing contest content as spam and may be tempted to hit the block or unlike button at any time during the contest period.
This point can be especially important if the community consists of top-tier journalists and other influencers who follow a feed for industry-specific content.
The social media manager can help minimize the possibility of losing quality followers during a contest by letting existing community members know a contest is coming – which is an excellent buzz-building tactic – and by pointing to rules and time frames early in the outreach process.
Organizations looking to leverage contests to increase brand awareness will want to adhere to the rules established by social media outlets and be aware of the many legal issues involved in administering online contests, giveaways and sweepstakes.
Social media managers should also note that there is a dedicated group of folks who seem to participate in almost every social media contest. These participants may or may not convert to customers or engaged long-term friends and followers. But they are great at helping to build buzz for contest activities, can be a lot of fun to interact with during the contest period and usually always play to win. – Russ DeVeau
When one of my communications goals includes generating media and social media coverage in Europe, I often start by looking for strategic opportunities in London. This is because London is an important communications center for bridging regions, time zones and English and non-English speaking markets.
I’ve found that when I allow an important news story to break early in the day in the UK, news services and influencers located in other European countries will often pick that story up, translate it into the local language, and then release it in their own market and to their own social networking communities.
Coverage in the UK and across other European countries can often spark significant coverage in North America as influencers on the US East Coast begin their day by writing stories based on news that broke in Europe overnight. Depending on the target audience and exact nature of the news, this coverage cycle could very well continue throughout time zones worldwide.
A plan that includes clear goals and objectives should be in place before issuing and pitching news and stories. But if coverage in Europe is a goal based on news or storytelling initiatives, London can be a great place to start proactive activities. – Russ DeVeau
I dug this out of a marketing file dated 2006/7 in honor of YouTube’s ten-year anniversary.
This video was from a time when I was managing global industry analyst and media relations for Liberty Alliance, working with senior spokespersons and technology teams from American Express, AOL, General Motors, HP, Intel, Oracle, NTT and a wide range of others to develop and proactively tell leadership and Web 2.0 stories in the digital identity management, security and privacy sectors.
It was also when I began incorporating the relatively new YouTube and other online sharing and social networking platforms into my portfolio of services to help clients better understand and leverage social media in proactive communications programs.
Nearly eight years after creating this video, I’ve helped numerous clients launch and manage successful video strategies and YouTube channels, YouTube has grown to over one billion users, and the message in this early Russ DeVeau promotional video remains spot-on. – Russ DeVeau
I am a big fan of the infographic as an important part of client content strategies. Every organization has a story to tell and every organization can leverage an infographic to help tell that story. I also appreciate the “what happens on the Internet in sixty seconds” infographics developed regularly by various creative teams around the world to help visualize some of the search and social activities that take place in an Internet minute.
This one was developed by the Vocational Training Council in Hong Kong, and illustrates some phenomenal year-after-year growth in social and sharing sights. These can be a fun and useful tool for looking at potential community building and message placement opportunities and for identifying preliminary priorities for SEO and reputation management programs. – Russ DeVeau
When an industry analyst or journalist is interested in speaking with a spokesperson from an organization I support based on a proactive media campaign I am managing – or for input on a trend or breaking news story – my preference is to always put the influencer in touch with a well-prepped and media-trained executive or technology expert.
This isn’t always possible, especially if the influencer is on deadline and a spokesperson is not immediately available. I’ve seen clients miss out on countless opportunities for potential coverage in business, trade and vertical outlets simply because an approved spokesperson was not available to meet with an influencer when a request for an interview was made.
Because I thoroughly understand the positioning goals of every organization I work with, and understand the unique requirements of the industry analyst and media communities, my clients frequently rely on me to speak with influencers on their behalf.
This value-add helps lessen the chances of missing top-tier coverage based on the location and availability of a spokesperson and helps clients build strong and long-lasting relationships with targeted influencers. This Computer World feature story is an excellent example of how I have effectively managed the spokesperson role on behalf of clients.
I first met Jeremy Kirk, the journalist who wrote the IDG piece, at an analyst and press event I was managing in London, right about the time when he first joined IDG to cover the security beat. Since then we’ve worked together on many digital identity management, security and privacy stories. Some of these stories are highlighted below.
One of the key messages in the privacy guidelines story where I am quoted focuses on how the technologies for federated identity management are in place – it’s the business and policy issues associated with deploying federated identity solutions where enterprises are struggling.
I find it interesting that pretty much the same message is being communicated today when it comes to enterprise cloud deployments and the Internet of Things. – Russ DeVeau
Computer World – Liberty Alliance releases legal, privacy guidelines
InfoWorld – Liberty Alliance urges standard for UK ID card plan
Network World – Oracle submits identity framework to Liberty Alliance
Computer World – Liberty Alliance releases new client ID specs
PC World – Liberty Releases Guidelines for Data Management, Handling
PC Advisor – Progress on Liberty Alliance Project ID plan
IT World – E-government Group forms within Liberty Alliance
CIO – Liberty Alliance, Microsoft Discuss Identity Protocols
InfoWorld – Liberty Alliance helps fuel use of identity specs
CIO – Liberty Alliance Publishes New Specs for Securing E-Commerce
InfoWorld – Vendors seek unity on identity protocols
Washington Post – Identity framework moves into next phase
Computer World – Tangling with identity management? There’s help
Info World – Identity federation: Is it time to move now?
I’ve been working in the telecom sector ever since I managed the global launch of IBM’s Telecom Business Unit over fifteen years ago.
This experience was followed by two years of leading HP’s telecom positioning in the U.S. market, and then by three years of supporting the positioning of various Alcatel business units in U.S. and global markets.
I’ve continued to support telecom and service provider positioning across vertical market segments through my work with leading IT consortia and standards bodies in the digital identity and security, mobile application quality, sustainable ICT, and cloud, big data and data center industries.
So it’s not surprising that I am keeping a close eye on the potential Nokia and Alcatel merger, and on Nokia’s recent news about the possibility of selling its Here Map division.
News stories from around the world are showing there is significant interest in obtaining Nokia’s mapping and location-based services technologies, with Apple, Audi, BMW, Uber and Mercedes Benz reportedly among the potential suitors.
These industry moves will continue to drive media coverage as speculation surrounding the sale of Here continues and when details related to the Nokia and Alcatel merger become finalized.
Once deals are in place, communications teams from the organizations involved will likely have a variety of new options for proactively telling leadership stories and a wide range of opportunities for showcasing the spokespersons who will help tell those stories.
I learned a long time ago that a great spokesperson is key to telling a great story. And because I’ve worked with many spokespersons from Nokia and Alcatel, as well as with spokespersons from organizations rumored to be interested in Here, I also know these companies have an incredible pool of spokesperson talent.
Two of the top-ten best spokespersons I’ve ever worked with come from BMW and Nokia. I’ve worked with senior BMW executives to tell BMW’s leading data center, enterprise cloud and connected car stories and with senior Nokia executives to tell far-reaching digital identity management, security and privacy stories.
While it’s too early to know how the Nokia and Alcatel merger and potential sale of Here will play out, I’m betting these industry moves will help to further drive some of the next round of trend and hot topic stories we’ll see in the networking and technology sectors.
If proactive storytelling is part of your marketing and content strategy, it may be a good time to look at options for developing stories where spokespersons can speak to issues and unique differentiators in order to capitalize on these trends.
The connected car and location based services stories will likely remain hot topics for quite some time.
But I’m also seeing huge opportunities for proactive storytelling in areas that include the potential for more telecom industry consolidation, software defined networking (SDN), virtual mapping and reality, the Internet of Things, wearables, robotics, and of course, just about everything mobile. – Russ DeVeau
Congratulations to the Reddit team for moving to incorporate video and more additional user-friendly capabilities into the ten year old platform.
Reddit was among the first social platforms I leveraged when the communications industry was moving to incorporate web and community sites into marketing and SEO campaigns. The platform was also a very important part of the early and fast-moving Web 2.0 story that drove consistent headlines throughout a good part of the last decade.
This is when I was when managing industry analyst and media relations, webcasts, and in-person Privacy Summits in Basel, Berlin, Brussels, London and Washington DC to tell a Web 2.0 story from a security and privacy point of view.
I was also experimenting with Reddit from the communications perspective, leveraging the relatively new platform to highlight quality blogs and news created by experts in the security and digital identity management industries.
While the Reddit landing page always looked a bit clunky – and it looks just as clunky today – one of the Reddit features that impressed me the most was how easily content shared on the platform could influence online search results.
Influencing search was one of the reasons I included Reddit as a platform I discussed when I began holding training sessions for technology and communications teams on blogging and social media best practices.
One of my first training sessions took place in San Francisco in 2006 when I showed a group of clients how sharing and sharing buttons on websites worked. I demonstrated how a blog could almost immediately show up at the top of a Google or Yahoo search page after sharing the content on sites such as Reddit and Digg.
This was an exciting proof point for showing how early Web 2.0 technologies were playing a role in SEO programs and how the Web 2.0 phenomenon was laying the foundation for a whole new world of visibility and community building opportunities.
The San Francisco strategy session also marked the unofficial launch of my blended approach to integrated global communications, which I developed based on my experience guiding clients through all phases of the new media and social networking evolution.
I’ve analyzed and worked with hundreds of social tools, networking, sharing, and community sites over the last decade to stay on top of the social media industry and to ensure I am always maximizing client visibility, search and online reputation management opportunities.
Many of these sites and initiatives have come and gone over the years. This is why it’s so good to see Reddit, after ten years and growing to 170 million users, still driving headlines and evolving to offer new services. – Russ DeVeau
While there may have been a little confusion surrounding which organization was really responsible for releasing last week’s Twitter earnings on Twitter, the tweets appeared in financial streams and across Twitter trading communities well before the market closed on Tuesday and soon, Twitter’s stock price was in a free fall.
Twitter earnings were disappointing. But the sell-off likely would not have occurred so quickly if the Twitter and Twitter financial communities hadn’t jumped on the tweet as formal news to get a head start on the selling process.
The Twitter earnings leak on Twitter is another example of how Twitter has become an important tool for breaking news and for monitoring who’s saying what when it comes to companies, industries, organizations, people and trends.
More and more I see an important story break first on Twitter, which can often lead to a massive amount of traditional media coverage. Extensive media coverage is usually always followed by another round of significant coverage on Twitter as news outlets tweet news and their followers retweet, favorite and share stories with their own followers and communities.
In today’s faced-paced and continuously evolving global communications environment, there can no longer be any doubt about how valuable Twitter is when it comes to helping organizations reach and interact with influencers and target audiences.
I became familiar with Twitter nearly a decade ago after completing an in-person enterprise security and digital identity management industry analyst tour in Europe with spokespersons from American Express, Intel, Oracle, Sun Microsystems and Nokia.
Shortly after the three-day tour ended, I began seeing “messages” tied to one of the analysts on the tour pop up in search engines and in several of the subscription services I was using to monitor client coverage in global markets. I later discovered that these messages were tweets.
Since then I have become an expert in leveraging Twitter to help organizations reach a variety of marketing goals, and have used my experience in implementing successful Twitter campaigns to train senior executives and PR teams on the benefits of incorporating Twitter into strategic proactive campaigns and programs.
My daily approach to Twitter on behalf of my clients is always based on a well-established and extremely flexible marketing plan, and usually focuses on answering the questions “What do I want to say on behalf of my clients today?” and “What audience do I want to target?”
Answering these questions has proven to provide the ammunition required for developing some extremely engaging tweets and the framework for creating and distributing a steady stream of fresh content.
As senior Twitter executives look at creative ways to address Twitter earnings challenges, I continue to rely on Twitter as one of my go-to platforms for delivering creative and far-reaching communications results to clients around the world. – Russ DeVeau
I frequently talk with clients and potential clients about my blended approach for delivering move-the-needle communications results in regional, national and international markets.
My assignment with ODCA, the global member-driven organization focused on driving open enterprise cloud, big data and data center solutions, serves as a great case study for demonstrating how I combine multiple proactive strategies to reach target audiences around the world and to deliver far-reaching communications results.
My goal for ODCA was to dramatically raise the visibility of the organization in markets where members do business and to position ODCA Board Members – who have included senior executives from BMW, Capgemini, China Unicom, Infosys, Intel, Lockheed Martin, Marriott, National Australia Bank, SAP, T-Systems, Verizon, and The Walt Disney Company – as leaders in open enterprise cloud and data center initiatives.
By developing stories that tied ODCA to important industry trends and by leveraging my well-established relationships with industry analysts and syndicated top-tier journalists in Berlin, London, Miami, New York, Paris and San Francisco, I regularly placed stories that were distributed in multiple outlets, languages and regions, as well as across the social media sites and communities of news outlets worldwide.
The result was a record number of top-tier media placements for ODCA, thousands of Twitter tweets and retweets of ODCA stories, messages and content; a doubling of quality followers on the ODCA Twitter feed; and a steady stream of new ODCA social media followers, likes, and interactions.
I’ve managed a wide range of integrated communications campaigns for clients around the world with preliminary proactive activities usually starting with story and key message development.
Finding the story journalists will want to publish – and target audiences will want to read and share with their own social networks – is the most challenging and rewarding part of the process. And with twenty years of experience in the continuously evolving communications industry, I know every organization has a story to tell.
Check out some of the hundreds of global media stories I helped place for ODCA, all dramatically influencing search across traditional and social media engines and serving as key content for social media distribution and sharing. – Russ DeVeau
CIO Australia – CBA, Telstra join Open Data Centre Alliance
Financial Express India – Big Data poses tremendous challenges
American Banker – Be Careful or Big Data Could Bury Your Bank
ZDNet – Microsoft joins ODCA to promote cloud standards, interoperability
eWeek – Microsoft Rides Cloud to Open Data Center Alliance Membership
CIO Asia – Microsoft Joins Open Data Center Alliance
Wired Magazine – Microsoft Joins Open Data Center Alliance
Computer World Singapore – Microsoft joins Open Data Center Alliance
Silicon France – Microsoft rejoint l’Open Data Center Alliance
PC World Spain – Microsoft se adhiere a la Open Data Center Alliance
ZDNet France – Microsoft rejoint l’Open Data Center Alliance
PC Week Russia – Microsoft вступает в Open Data Center Alliance
CIO Germany – ODCA adds to list of needed cloud improvements
Computer World India – ODCA adds to list of needed cloud improvements
PC Week Russia – SAP-as-a-Service
CIO Germany – ODCA: Virtual machines inching to portability
TechTarget – BMW accelerates private to hybrid cloud
CNW News China – ODCA: The virtual machine is gradually achieve portability
Cloud Computing Insider Germany – BMW brings private cloud to drive
IT Business Germany – BMW brings private cloud to drive
Data Center Knowledge – Open Data Center Alliance Tackles Cloud Lock-In
CIO Australia – ODCA: Virtual machines inching to portability
CIO Brazil – Portability of virtual machines challenges industry
CNIT China – ODCA Study: Virtual machines are gradually achieve portability
Forbes – Cloud Interoperability and The Battle For The Open Cloud
Cloud of Data – Discussing Virtual Machine interoperability with the ODCA
Data Center Professionals – ODCA BMW Private Cloud Strategy
MPA Australia – NAB’s new private cloud: The future of broking?
CIO Germany – Open Data Center Alliance tackles big data analysis
Computer World Hong Kong – Open Data Center Alliance tackles big data analysis
CIO Latin America – ODCA SE ABRE A BIG DATA Y SDN
Computer World Mexico – Open Data Center Alliance se abre a Big Data y SDN
CIO Peru – Open Data Center Alliance se abre a Big Data y SDN
Network World Big Data Spain – ODCA se abre a Big Data y SDN
Networks Asia – Open Data Center Alliance tackles big data analysis
Le Monde – L’ODCA se penche sur le SDN, le big data et le stockage
Computer World Australia – Open Data Center Alliance tackles Big Data analysis
CIO Peru – Kingston joins the Open Data Center Alliance
CIO Asia – Open Data Center Alliance tackles big data analysis
Channel News Spain – Kingston joins the Open Data Center Alliance
Times of India – Infosys has joined the Open Data Center Alliance
ZDNet – 10 steps to avoid cloud vendor lock-in
IT Management Russia – How to avoid vendor lock-in Cloud Services
Pro UK – Big Data creates equally big questions
CiOL – Open Data Center Alliance showcases enterprise ready cloud
LeMagIT France – BMW s’apprête à allumer son Cloud privé
Channel Web UK – Does hybrid cloud mean fragmented security?
SPTC Russia – Increase the benefits of the cloud using cloud-based applications
V3 UK – BMW on journey to the cloud with private deployment
Computer World Germany – SAP and Infosys in the ODCA steering committee
VAR India Magazine – Infosys and SAP Join ODCA
Cloud Insider Germany – ODCA published concept for better carbon footprint
CloudPro – ODCA publishes cloud carbon emission study
Environmental Leader – How to Measure & Control Cloud CO2 Emissions
MSP Today – Industry Alliance Aims at Cloud Maturity
Cable and Installation – ODCA updates roadmap for enterprise cloud adoption
Information Week India – 8 cloud computing trends to watch out for in 2014
MSP Today – Cloud Group Tackles Information-as-a-Service
Environmental Leader – How to Cut Cloud Computing’s Carbon Emissions
I’ve spent a lot of time working in Paris over the last several years. This was especially true when I supported many of Alcatel’s global positioning objectives in the telecom and fiber optic sectors. But I’ve never seen it snow.
That wasn’t the case last week when ODCA held an update session for analysts and media followed by a meet-and-greet reception for potential new members. Even with the numerous transportation snarls caused by the winter weather, the event was one of the most successful in the history of ODCA.
Three cheers for the executives and participants who braved the Paris snow to discuss the benefits of open interoperable cloud computing. – Russ DeVeau
With nearly a decade of experience supporting leading global consortia such as Climate Savers Computing Initiative, Concordia Project, Java Verified, Kantara Initiative, Liberty Alliance, OpenLiberty.org and Unified Testing Initiative, I’m honored to be working now with Open Data Center Alliance.
ODCA is a member-driven organization where hundreds of companies from around the world are working together to develop open, interoperable standards for secure cloud computing. ODCA leadership includes representation from BMW, Capgemini, China Unicom, Deutsche Bank, JPMorgan Chase, Lockheed Martin, Marriott International, Inc., National Australia Bank, NTT Data, T-Systems, Terremark, UBS and Disney Technology Solutions and Services. Intel serves as technical advisor to ODCA.
I’ll be in Paris with this group of IT experts later this month to help spread the word about the benefits of ODCA membership and to discuss the many incredible successes ODCA has realized to date. – Russ DeVeau
Russ DeVeau – Communications and marketing for global standards bodies and technology consortia
Russ DeVeau – A case study in integrated global communications
Russ DeVeau – The Environmental Leader Product & Project Awards
A survey of 1200 moms found that over 80% of them trust blogs more than any other social channel when it comes to making purchasing decisions.
I know how important blogs are to reaching this incredibly diverse demographic based on several of the global projects I’ve been involved with this year. Congrats to the folks over at Child’s Play PR for confirming how important trusted – and trusted is the keyword here – blogs are to moms and families. – Russ DeVeau
Some exciting contest news from my friends at The .ME Registry…
.ME Registry Announces Five Day Social Media Contest
Get Social & Receive a Free .ME Domain Name Registration
NEW YORK, Sept. 10, 2012 /PRNewswire/ — Get ready to get social. The .ME Registry, operator of the .ME domain name extension, the most personal domain around, today announced the “You’re Not a .com, You’re a .ME” social media contest. The contest will run from Sept. 17-21. All participants who take part on a daily basis will receive a complimentary, one year .ME domain name registration. Three grand prize winners will receive a Canon EOS Rebel T3 Camera. The .ME Registry will announce grand prize winners on Twitter during the week of Oct.1.
A .ME domain name is the Web address for people who want to stand out on the Internet and is a great way to promote a blog or Website. People and organizations worldwide have registered .ME domain names to humanize Web content and make their sites personal. Additionally, .ME domain names are commonly used as part of search engine optimization (SEO), online reputation management and Web branding strategies. Check the availability of and purchase a .ME domain name at “http://www.domain.me/”
Entering the “You’re Not a .com, You’re a .ME” contest is as easy as following .ME on Twitter and re-tweeting the .ME contest tweet daily throughout the contest period. Everyone who follows .ME on Twitter and re-tweets the contest tweet once a day will receive a complimentary .ME domain name registration. Grand prize winners will be selected from the pool of all participants. Complete rules are posted on the .ME website here.
About The .ME Registry: .ME Registry (the d.b.a. of doMEn, d.o.o.) was chosen by the government of Montenegro to operate the new .ME domain name extension. .ME Registry partners include ME-net, GoDaddy.com and Afilias Limited. Me-Net is located in Montenegro and its principals have been leaders in the ICT sector in Montenegro, including the privatization of its largest ISP. GoDaddy.com is located in the USA and is a leading Web hosting provider and domain name registrar according to Netcraft Ltd. Afilias Limited is headquartered in Ireland and is a leading registry services provider, supporting more than 13 million domains worldwide.
According to an article published last week in Social Media Today, July saw Facebook retake the lead in driving traffic. StumbleUpon is number two, slightly ahead of YouTube and Pinterest, with Reddit and Twitter taking fifth and sixth place, respectively. As Digg moves through a revamp in terms of look and functionality, the social networking site is number seven on the driving traffic list.
I’ve been keeping a close eye on the growth of Pinterest – while also noting how this growth has helped spur user security issues – for quite a while. As the traffic trend line continues to point up, I’m also paying close attention to how traffic from Pinterest is playing an important role in driving e-commerce.
But it’s the “pin it to win it” phenomenon that is causing several client teams to take a closer look at Pinterest. This contest concept has proven to be a great strategy for placing messages and increasing visibility across a variety of media.
I’m in the early stages of planning a pin-it-to-win-it contest and the communications opportunities are significant. Is it time your organization had a strong presence on Pinterest? – Russ DeVeau
I’ve driven attendance at HIMSS events, filled workshops at RSA Conferences, and gone from zero attendees to overflow capacity at JavaOne press events by aggressively leveraging Twitter as a primary communications channel.
While clear goals and flexibility are important to the success of any social media campaign, hashtag creation and management are often critical factors for realizing measurable successes on Twitter.
As I work on plans for my next potential Twitter contest, I’m having a lot of fun brainstorming hashtag development ideas with client teams.
#WhatsYourHashtagStrategy? – Russ DeVeau
In a communications world where content is king and content development and marketing have become a critical component of successful marketing campaigns, the byline article continues to be an important tactic for driving positioning and visibility for executives and organizations.
Check out the series of recent articles I wrote for my pals at Climate Savers Computing Initiative (CSCI). The series was developed to communicate key messages, provide the reader with a call to action and to consistently showcase some of the benefits of energy efficient computing.
This well-received series has also provided regular content for social media and has played an important role in meeting client SEO objectives.
Should byline articles be on your content calendar? – Russ DeVeau> Save Energy And The Planet One PC at a Time > Turn Your PC Power Management Back On, It Works Now! > Three Giant Steps Forward in Improving Network Energy Efficiency > Grading Green Accomplishments > Buying Certified Green All Year Long > Are You Ignoring One Of The Simplest Ways To Go Green? > Retweeting For Earth Hour And Power Management > Celebrate Earth Day’s 42nd Birthday by Turning Your Power Management On
My communications experience in the digital identity management and technology sectors includes five years of managing global proactive industry analyst, media and social media relations for the Liberty Interoperable testing program.
This includes working with leading deployers of identity solutions such as the US GSA and governments around the world, as well as with top vendors in the identity sector such as Entrust, IBM, Microsoft, Novell, Ping Identity, SAP and Siemens to position and promote the program and vendor products in global markets.
Select positioning and media and industry analyst placements follow. – Russ DeVeauInternet News – Liberty Alliance Unveils Improved SAML Certification
Government Computer News – SAML-compliant products named
eWeek – Federated Identity: More Security Products Take Home Passing Grades
ZDNet – Liberty Alliance endorses new ID products
TechTarget – SAML gains momentum
InfoWorld – Seven pass latest Liberty Alliance conformance tests
GCN – Single sign-on protocol gains steam as more products are certified
Network World – Microsoft passes its first SAML 2.0 interoperability test
Dark Reading – Seven Big-Name Vendors Pass SAML 2.0 Interoperability Testing
Gartner – New Identity Federation Moves Should Help Increase Adoption
A few years back web aggregation seemed to be all the rage. Technologies such as Yahoo Pipes and custom developed applications such as the one I spearheaded for Kantara Initiative became popular for aggregating news and content on portals and websites.
Fast forward to today and web curation has become an incredibly popular medium for aggregating, publishing and branding content on the web. But as curation continues to grow in popularity, issues related to attribution are increasingly becoming a hot topic.
Authors of original works and organizations publishing unique content have understandably raised concerns about having the names of others associated with their work on curated pages. Some industry analysts have joined the attribution discussion by calling on the communications industry to take the lead in ensuring proper attribution of curated works.
While there are ongoing conversations about standardizing attribution for the curated world, a single method has yet to be consistently adopted.
I’m seeing the h/t (hat-tip, a reference that originated on Twitter) and via as two of the most common forms of curation attribution. My current favorite is using the word SOURCE to clearly call out authors and outlets on curated posts. This is the method I currently use for the Russ DeVeau Sustainable ICT Daily – one of several topics I curate – and the method I see as fair to authors of original works.
While formal attribution isn’t part of everyone’s curation strategy, I believe giving a personal shout-out to the authors and outlets that produce the stories I select for my curated sites is an important tactic as the curation industry continues to evolve.
I often talk with clients and potential clients about my blended approach to communications and public relations. This is a proactive program that combines traditional and social media strategies and tactics with a steady stream of fresh content to help people and organizations reach positioning and visibility goals.
Here’s a good example of the blended approach in action from Climate Savers Computing Initiative (CSCI), a global leader in sustainability and energy efficiency initiatives, and an organization I support on the messaging and visibility front.
Blogging, news, events, video and social media – they all play an important role in today’s proactive communications programs – and they all provide important tools for communicating key messages to communities and influencers.
I launched my blended approach to integrated communications in 2006. Since then I’ve analyzed and worked with hundreds of social tools, networking, sharing, and community sites to stay on top of the continuously evolving social media industry and to ensure I am always maximizing client community building, visibility and message placement opportunities.- Russ DeVeau
I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.
So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.
In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.
Content development discussions are the new norm. – Russ DeVeau
I’ve worked in the digital identity space for quite a while supporting the global positioning of organizations, standards and a variety of security and privacy initiatives from both the technology and policy perspectives. This is why I’m keeping an eye on OneID, the newest kid on the block in the identity space. With $7 million in new funding, will OneID be the one to bring the need for multiple passwords to an end? – Russ DeVeau
I’ve worked for many years with leading industry influencers and organizations working to advance a more secure, trusted and privacy-respecting internet.
This includes the launch of the Liberty Alliance Identity Theft Special Interest Group – the world’s first initiative to bring people and organizations together to collaboratively address identity theft issues on a global scale.
I have first-hand knowledge of some of the great organizations and some of the remarkable people working to combat the identity theft problem.
But even with all of the great work that has taken place to date, the risks – due in part to the incredibly rapid growth in social networking – remain high.
A survey released today by Faronics finds that an amazing 32% of respondents would send a password, banking info, or their mother’s maiden name via email or a social networking site.
As was the case ten years ago when the identity theft awareness issue was just beginning to explode, it would seem that educating on how to reduce risks that could lead to identity theft needs to remain a top industry priority. – Russ DeVeau
I’m often asked how to best measure the ROI of social media programs and campaigns.
I typically answer that ROI is always determined by how well a social media program did in meeting original goals.
I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.
Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau
I’m always glad to see new activities taking place in lower Manhattan. And given that I focus heavily on sustainable ICT, I’m equally pleased to see that the new World Trade Center will become a model for urban energy efficiency.
EarthTechling has reprinted an article by Ali Levine that details how the new World Trade Center buildings are expected to be at least 20% more energy efficient than New York City’s current energy code requirement.
Image via WTC.org. – Russ DeVeau
Intel has released a very cool piece highlighting what happens on the Internet every minute. Did you know that in just one minute…
…more than 204 million emails are sent
…approximately 20 million photos are viewed on Flickr
…at least 6 million Facebook pages are viewed around the world
…more than 61,000 hours of music are played on Pandora
…more than 1.3 million video clips are watched on YouTube
Given my focus areas, I’d also be interested in looking at the energy consumed in an Internet minute and at the security and privacy risks involved in the continuously growing social networking world.
Check out the Intel Inside Scoop blog for more highlights. – Russ DeVeau
M86 Security Labs recently released Threat Predictions 2012, a paper that gives an overview of some of the security risk trends of 2011, and describes a number of potential risks organizations should be on the lookout for in 2012, including increased threats to public and private clouds.
Of course, risks associated with social networks such as Facebook and Twitter remain on the 2012 list as these sites continue to grow. The paper is timely as Pinterest – one of the newest and fastest growing social networking platforms – begins to see scams and phishing on the rise. – Russ DeVeau
It was early 1999 when Scott McNealy was working at Sun Microsystems and made public remarks about having zero privacy online.
McNealy was generally referring to consumers engaging in online e-commerce transactions, a phenomenon that was still relatively new at the time.
McNealy’s comments generated headlines as businesses and privacy organizations – including organizations I have partnered with – were targeting an increasing number of online privacy issues.
Fast forward to today and it appears privacy remains a huge concern among consumers. Findings from a TRUSTe report published in Direct Marketing News show that 90% of consumers worry about privacy online.
It’s a timely read as businesses, Google and social networking sites have privacy policies that continue to evolve. – Russ DeVeau
I wrote the book Fiber Optic Lighting, A Guide for Specifiers, the first ever book to explore how fiber optic systems could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was published in 1997, released in multiple languages and acquired by libraries around the world.
Since then I’ve worked on content development, editorial and strategic communications programs with marketing and technology teams from some of the world’s most recognized brands including Alcatel, American Express, AOL, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, Oracle and SAP.
My content and editorial philosophy is based on the understanding that every organization has important stories to tell. I specialize in helping clients identify, develop and promote these stories.
Influencing search across traditional and social search engines is always a top goal when I develop strategic content. This is why every piece of content I develop and write is optimized to ensure my clients come up in targeted and far-reaching search results based on keywords, key messages and important industry trends.
I develop and write a wide variety of content for traditional and social media outlets including blogs, case studies, byline and ghostwritten articles, marketing collateral, news stories, press releases, speeches and technical, positioning and white papers.
My business model includes regularly partnering with ad agencies, branding and creative teams and editors and writers on a wide range of content development, editorial and marketing programs. – Russ DeVeau
Earth Hour takes place this Saturday, March 31 from 8:30 to 9:30pm in local time zones. Participation in the global event has grown by millions since Earth Hour was first held in Australia back in 2007.
With a focus on positioning energy efficient technologies in global markets, I’m proud to join the celebration again this year and equally proud to help promote the “go beyond the hour to do more for the planet all year long” message that the World Wildlife Fund established in 2011.
One of the easiest ways to go beyond the hour to reduce energy consumption at home and at work is by turning your laptop and PC power management on. It’s a set-it-and-forget-it step that could save you up to $60 a year in energy costs for every computer using power management and is an easy way to do more for the planet all year long.
Check the Earth Hour website for great info about this year’s event. – Russ DeVeau
With ten years of experience supporting tech giants and leading Internet and technology initiatives, and another ten years of experience supporting global technology consortia, I’ve expanded my portfolio of services to include an even greater focus on energy efficient technologies.
This includes sustainable information and communications technologies (ICT), the technologies that may help drive the deployment of greener clouds and the development of communications strategies and tactics to help organizations position and differentiate in these areas. – Russ DeVeau
eMarketer Daily is reporting on a study conducted by BRANDfog showing that consumers appreciate company leaders who engage in social media activities.
I’m a huge fan of senior executives taking to social media platforms to communicate messages and to interact with customers, influencers and targeted communities.
Clear goals and messages need to be established before organizations move to leverage social media and flexibility is always key to realizing short and long-term successes. – Russ DeVeau
I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.
While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.
Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau
Climate Savers Computing Announces Earth Hour Power Management Twitter Contest
Theme: Turn power management on for a greener and more energy efficient planet
PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.
CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.
In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.
“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.
Rules and prizes are available on CSCI’s Facebook page.About Climate Savers Computing Initiative CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on the Web http://www.climatesaverscomputing.org/, Facebook http://on.fb.me/MJhVU, Twitter http://twitter.com/csci_tweets , LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah ### Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license. Contact: Russell DeVeau Russ DeVeau Russ DeVeau on Twitter @Russ_DeVeau
A new book authored by energy efficiency experts from Intel shows how computers use energy, how to measure energy use, and specific hardware and software design methodologies that lead to energy savings. Check out “Energy Aware Computing: Powerful Approaches for Green System Design,” and meet the authors on the Intel Press website here. – Russ DeVeau
Such an honor to be asked by PR Newswire to participate as an expert in global communications for their first ever webcast focused on communicating across cultures!
I developed my portion of this presentation based on my experience working in London and Paris where I managed global communications for companies and initiatives positioning in international markets.
The presentation serves as a good starting point for any organization looking to communicate messages and drive visibility in markets around the world. – Russ DeVeau
As Google implements its new privacy policies, AP provides an overview of what these changes mean to Google’s over one billion users. This comes as ZDNet reports that Facebook is facing a nationwide class action lawsuit for tracking users even after they are logged out of the social network. – Russ DeVeau
A great example of an educational video by Climate Savers Computing, one of the organizations I support.
Who knew the benefits of power management could be so significant? – Russ DeVeau
Twitter has hit 500 million users and is growing at over 1 million accounts per day.
While some analysts are questioning how many accounts are actually active, on average 13 new Twitter accounts are created every second.
I’m readying a new research project where nearly every Twitter feed I’m monitoring is filled with spam. I’m wondering how many of the 500 million Twitter accounts have been developed specifically for spamming purposes.
I’ll address Twitter spam in a best practices document I expect to release later this year. – Russ DeVeau
News this week from CSCI, one of the organizations I work with! – Russ DeVeau
Panel addresses energy efficiency and alternative power for business
PORTLAND Ore and VANCOUVER Canada, Feb. 21, 2012 — Climate Savers Computing Initiative (CSCI), the 700-member international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its president, Lorie Wigle, will participate in a panel discussion on March 15 at GLOBE 2012 in Vancouver, Canada.
Named one of the top ten women in sustainability by Pink Magazine in 2010 and recipient of the 2011 Sustainable Business Leadership Award from Sustainable Business Oregon, Lorie Wigle is General Manager of Eco-Technology at Intel Corporation where she drives Intel’s market position across energy efficient performance and use of technology to address environmental challenges.
As president of Climate Savers Computing, Wigle represents Intel on the CSCI Board of Directors and collaborates with other board members from Cisco, Emerson Network Power, Google, Juniper Networks, Microsoft, Samsung and World Wildlife Fund to drive the CSCI mission of advancing the use of power management on laptops, PCs and servers, and driving more energy efficient computing and networking technologies.
During her remarks at GLOBE 2012, Wigle will review steps Intel is taking to improve energy efficiency and will highlight how CSCI has already helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 to 45 million metric tons.
“We’re thrilled to have CSCI leadership participating in GLOBE 2012 where leaders in sustainability are coming together to advance a cleaner and more energy efficient future,” said George O. Goodman, executive director, CSCI.
Information about GLOBE 2012 is available at http://2012.globeseries.com/About Climate Savers Computing Initiative CSCI is reducing the energy consumption of ICT by increasing the adoption of power management and driving the development and deployment of energy efficient computing and networking technologies. Since its launch in 2007 CSCI has grown to 700 members. Nearly 11,000 people have joined by pledging to use power management and to purchase energy efficient computing products. CSCI maintains a catalog of energy efficient products and a library of best practices and white papers for energy efficiency on its website. Follow CSCI on the Web http://www.climatesaverscomputing.org/, Facebook http://on.fb.me/MJhVU, Twitter http://twitter.com/csci_tweets , LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license. Contact: Russ DeVeau russ deveau @ comcast.net Russ DeVeau on Twitter – http://twitter.com/#!/Russ_DeVeau Mobile/Text- 908-251-1549
One of the most important security events of the year begins next week in San Francisco. RSA USA 2012 features keynotes by Tony Blair, Former Prime Minister, Great Britain and Northern Ireland, and Robert S. Mueller, III, Director, U.S. Federal Bureau of Investigation. A big theme this year is protecting yourself and your company against cyber attacks and those who launch them.
I plan on attending this event. There’s still time to register. – Russ DeVeau
I have clients participating in GLOBE 2012 in Vancouver next month. A great list of speakers lined up, including many folks who are leading the way in energy efficiency and sustainability in the enterprise. – Russ DeVeau
A while back I worked on a program that brought the FBI, the U.S. Department of Justice and industry leaders in the digital identity management sector together to collaboratively address the growing online identity theft issue.
Yet as time passes the identity theft problem continues to grow. This is why it’s good to see the launch of a new organization made up of industry leaders working together to address phishing issues with industry standards. – Russ DeVeau
Earth Hour was started in 2007 and takes place once every year on the last Saturday in March. I’ve participated since 2008.
I’m looking forward to taking part in the event again on March 31 when hundreds of millions of people will be turning their lights off in a show of support for the planet.
World Wildlife Fund gives a great year by year overview of Earth Hour – complete with pictures and videos – here. – Russ DeVeau
Mashable reported yesterday that news of Whitney Houston’s death broke on Twitter almost thirty minutes before major news outlets began reporting on the story.
This is another significant proof point for demonstrating how Twitter and other social media platforms are forever changing the communications and media worlds.
I’m increasingly seeing Twitter used both as a news source and as a platform for breaking and issuing news.
Is it time your organization had a Twitter strategy? – Russ DeVeau
Among some of my clients – as well as in the overall social networking industry – I’m seeing a general increase in LinkedIn activity, with Facebook somewhat flat and Twitter continuing to grow.
I’m regularly looking at ways to best leverage – and help shape – these and other potential social networking trends. I do this mainly to ensure that I am consistently delivering new positioning and visibility opportunities to my clients.
Clear and flexible goals should be in place before embarking on any new social networking initiative. Is it time your organization had a plan and goals for leveraging LinkedIn, Facebook and Twitter? – Russ DeVeau
While people are becoming increasingly more willing to click on and watch longer and longer videos, I’m still a fan of brief and fun videos that deliver the right messages. Here’s a good example from Climate Savers Computing – an organization I work with – of a 30 second video reminding viewers to turn their PC power management on to save on their electricity bills and to do their part for the environment. – Russ DeVeau
I’m readying another social media contest for one of my clients. Following #win, #contest and #sweepstakes hashtags. #Giveaway is hopping as well. These are important feeds for organizations looking to launch and manage contest campaigns on Twitter. – Russ DeVeau
One of many articles I had a lot of fun ghostwriting for my pals at Climate Savers Computing Initiative. This story discusses how people and businesses are missing out on the benefits of PC power management. – Russ DeVeau
I was thrilled to see CSCI members – who are global leaders in driving the wide scale adoption of power management – included in the report and equally glad to see that the report highlights the huge financial and environmental savings organizations can realize by implementing power management systems.
If you’re reading this article, you may be wondering what is power management and what’s the big deal? This a great question and one I answer frequently when talking to people and organizations about CSCI’s mission and the benefits of membership. Power management controls the amount of energy your laptop or computer uses when it’s not in use. Power management controls are already loaded on your computer and with just a few clicks can be implemented in minutes. Depending on the cost of energy in your area and the age of your computer, implementing power management can save you up to $60 a year on your electricity bill. It’s an easy way to save money and an even easier way to do your part to help save the environment.
But the Ovum report looks at how enterprises are using power management and highlights how many organizations are ignoring the environmental and bottom-line benefits that wide scale deployment of power management can deliver. If using power management on just one computer at home can save up to $60 a year in energy costs, imagine what the savings could be if an enterprise has hundreds or thousands of computers running power management systems. The environmental and financial savings would indeed be huge. In fact, Ovum found that enterprises were overlooking energy consumption savings of up to 40% by not implementing power management across the organization.
So why would enterprises miss out on such huge environmental and financial savings? According to findings by Ovum at least some of the hesitation enterprises have about deploying large-scale power management is based on false perceptions, one of which is that power management systems may interfere with core IT processes. And while members of our power management workgroup have worked collaboratively to address this perception, it was great to see that none of the vendor products Ovum looked at for their January report caused any interference with IT operations or maintenance.
It is clear however, that barriers – both real and perceived – are hindering the wide scale deployment of enterprise power management systems. But I’m pleased to say that CSCI members are leading the charge in helping to ensure these barriers are eliminated. And I’m equally pleased to say that our Power Management workgroup moves quickly to address new issues as soon as we learn about them from members and from the global information and communications technologies (ICT) community.
During the last several months our power management workgroup has held productive roundtables throughout North America and in Europe with the number one goal of helping to ensure that software and power management can always work seamlessly together. These events have brought CSCI power management experts together with developers and enterprises to address a wide variety of power management issues and have been extremely successful in helping to move enterprise power management systems forward.
As we move full-speed-ahead into a new year, we’ve made increasing the adoption of power management on laptops, PCs and servers a top focus area for 2012. And with 700 corporate members from around the world and over 11,000 people joining as individuals by pledging to use power management at home and at work, we’re moving quickly to increase the well over $2 billion in annual energy costs we’ve helped the global ICT industry save through the use of power management and more energy efficient computing.
Hats off to Ovum for helping to educate businesses and organizations about the benefits power management can deliver. And here’s to an ever increasing number of people and businesses leveraging power management as an important tool for meeting a variety of energy saving and sustainability goals.
All eyes on the potential Facebook IPO. I’ll be watching this from the perspective of what the IPO may mean for the overall social networking and advertising industries, and from the user privacy point of view. But like most folks, I’m also curious about price points, where it may open and where it goes over the short- and long-term. – Russ DeVeau
Update: On IPO day, FB closes at 38.23.
Epic #McFail or social media growing pains?
There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.
Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.
I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.
Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau