When an industry analyst or journalist is interested in speaking with a spokesperson from an organization I support based on a proactive media campaign I am managing – or for input on a trend or breaking news story – my preference is to always put the influencer in touch with a well-prepped and media-trained executive or technology expert.
This isn’t always possible, especially if the influencer is on deadline and a spokesperson is not immediately available. I’ve seen clients miss out on countless opportunities for potential coverage in business, trade and vertical outlets simply because an approved spokesperson was not available to meet with an influencer when a request for an interview was made.
Because I thoroughly understand the positioning goals of every organization I work with, and understand the unique requirements of the industry analyst and media communities, my clients frequently rely on me to speak with influencers on their behalf.
This value-add helps lessen the chances of missing top-tier coverage based on the location and availability of a spokesperson and helps clients build strong and long-lasting relationships with targeted influencers. This Computer World feature story is an excellent example of how I have effectively managed the spokesperson role on behalf of clients.
I first met Jeremy Kirk, the journalist who wrote the IDG piece, at an analyst and press event I was managing in London, right about the time when he first joined IDG to cover the security beat. Since then we’ve worked together on many digital identity management, security and privacy stories. Some of these stories are highlighted below.
One of the key messages in the privacy guidelines story where I am quoted focuses on how the technologies for federated identity management are in place – it’s the business and policy issues associated with deploying federated identity solutions where enterprises are struggling.
I find it interesting that pretty much the same message is being communicated today when it comes to enterprise cloud deployments and the Internet of Things. – Russ DeVeau
Computer World – Liberty Alliance releases legal, privacy guidelines
InfoWorld – Liberty Alliance urges standard for UK ID card plan
Network World – Oracle submits identity framework to Liberty Alliance
Computer World – Liberty Alliance releases new client ID specs
PC World – Liberty Releases Guidelines for Data Management, Handling
PC Advisor – Progress on Liberty Alliance Project ID plan
IT World – E-government Group forms within Liberty Alliance
CIO – Liberty Alliance, Microsoft Discuss Identity Protocols
InfoWorld – Liberty Alliance helps fuel use of identity specs
CIO – Liberty Alliance Publishes New Specs for Securing E-Commerce
InfoWorld – Vendors seek unity on identity protocols
Washington Post – Identity framework moves into next phase
Computer World – Tangling with identity management? There’s help
Info World – Identity federation: Is it time to move now?