Russell DeVeau – russ deveau

Innovation in the era of #COVID 19

Posted on June 22, 2020February 19, 2021 by Russ DeVeau

It’s great to see so many organizations in the technology sector jump into tackling COVID-related healthcare issues with a wide range of new applications and services.

I’ve highlighted several of these innovative applications on Twitter. The growing list includes AI helping to speed COVID test results, a friendly robot that teaches kids how to wash their hands, robots that sanitize hospitals and robots that offer companionship to high-risk elderly patients confined to healthcare facilities.

I agree with the many industry experts who are stating that the global pandemic will be a huge factor in driving the next wave of digital transformation.

We’ve already seen employers implement work at home strategies, schools move to distance learning, online eCommerce activities surge and museums and theaters offer streaming and virtual displays of collections and performances.

It will be interesting to see the applications that come next as people worldwide get used to many of these new living and working norms.

In the meantime, we all need to stay safe and help others where and when we can. Here’s hoping the virus passes quickly and the new norms bring new opportunities to everyone. – Russ DeVeau

World’s first 5G phone released…

Posted on April 29, 2019April 30, 2019 by Russ DeVeau

Samsung has released the world’s first 5G phone.

This is a big deal for advancing the next generation of mobile applications and an important industry first.

I’m a big fan of positioning and promoting industry firsts. This is because a true industry first – typically, a first that can be easily validated by a top tier industry analyst firm – is often a valuable proof point for establishing market leadership and for generating short- and long-term buzz among target markets.

Kudos to Samsung for getting out of the 5G smartphone gate first.

It will be interesting to see how the Samsung phone evolves, and just as interesting to see how it compares to 5G phones that are expected to be released by other smartphone manufacturers over the next few years.

Several of my clients believe 5G will be the catalyst for advancing digital transformation initiatives and will spark the development of a wide range of new and innovative edge and fog computing applications in the automation, IoT, robotics, self-driving vehicles and smart city industries.

Speaking of clients, I had the had opportunity to work on some of Samsung’s leadership positioning in the energy efficiency and Green IT spaces. It’s great to see the company taking an early lead in the 5G smartphone market.

Take a look at what TechRadar’s Mark Knapp has to say about some of the features included in Samsung’s first 5G phone here. – Russ DeVeau

russ deveau 5G is coming samsung russ deveau blog

Artificial intelligence and machine learning for content creators…not yet, but it’s coming

Posted on August 30, 2018April 4, 2019 by Russ DeVeau

I’ve been following how artificial intelligence (AI) and machine learning may impact marketing and content development for the past year or so, mainly because I am always on the hunt for new ways to improve my own content and content development processes.

Last night I had the opportunity to learn a bit more about these technologies from some of the tech and creative experts who are developing and using artificial intelligence and machine learning tools today.

The team at Ustwo hosted a Designing with AI panel at their offices – a great space on lower Broadway – focused on AI, machine learning and computational creativity. The panel featured input from Google’s Mathew Ray, Adobe’s Patrick Hebron and New York University’s Allison Parish. Ustwo’s Dave Fisher served as panel moderator.

This group of experts discussed some of the AI and machine learning tools developers, technology and creative teams are currently using to create a range of interesting content.

While the technologies the group discussed were interesting to hear about, the demos included in the presentation appeared to be works in progress. They were cool to see, but the tools used to create those demos could not be used to satisfy my – albeit, relatively selfish – goal of leaving the session with pointers to tools I could incorporate into my content development strategies today.

Some of the tools discussed last night seemed to be in their infancy and have been developed based largely on community input and the collaborative collection of data. And data of course, matters. Machine learning requires the appropriate data to constantly improve processes and output.

Hebron did not discuss any Adobe tools during last night’s event. But it does appear that Adobe is hoping to lead in the development of AI and machine learning tools for the marketing industry. This isn’t surprising given how popular Photoshop is among content creators worldwide.

Adobe has posted a few interesting articles about AI and machine learning on their website and highlights extreme time saving as one important benefit for content creators.

While the widespread use of AI and machine learning for content creators may be a few years off, tools and apps for incorporating a degree of augmented (AR) and virtual reality (VR) into strategic content are becoming available on a somewhat regular basis.

It’s looking like Apple, Snapchat, Magic Leap and Unity are among the early leaders in key AR and VR initiatives, and that the advertising industry will drive some phenomenal growth in these markets during the next two or three years.

I’ve been tweeting about augmented and virtual reality for the past several months in order to showcase how some of these initiatives are helping to transform the advertising and marketing industries. I’ll continue to post on these evolving technologies – with a slant toward market research and to showcase new tools for content creators – on a somewhat regular basis.

In the meantime, I’m always interested in networking with other market research and content development pros who may be experimenting with, using, or researching next generation technologies from the content creator point point of view. Get in touch with me on LinkedIn or Twitter if you’d like to connect.

The picture above is from last night’s event, which was the third Designing with AI session Ustwo has sponsored this year. From left to right, Googles’s Mathew Ray, Adobe’s Patrick Hebron, New York University’s Allison Parrish and Ustwo’s Dave Fisher.

The image below is from a video I posted on Twitter of a new Pepsi Max ad. The video provides a great example of how augmented and virtual reality are changing advertising and demonstrates how powerful these technologies can be when it comes to promoting brand awareness. – Russ DeVeau

Curation in the era of fake news

Posted on July 21, 2018April 4, 2019 by Russ DeVeau

As an author, editor and communications pro, I’ve incorporated content curation and a wide range of aggregation and curation technologies into several of my most successful editorial and strategic positioning programs.

I wrote about curation and attribution several years ago when content curation was all the rage and when a lively and often heated discussion on curation attribution was occurring within the industry analyst and social media communities. That post – Russ DeVeau on curation attribution – introduces a couple best practices for attribution of curated content and discusses some of my experiences working with early aggregation and curation technologies.

Fast forward to today and curation and attribution are once again driving headlines. This is partly because a Washington Post journalist was recently fired due to lax attribution of curated content, a practice that came pretty close to plagiarism. In this instance, curation generally refers to when a journalist or blogger monitors news and other content issued by a competitor and then moves quickly to write and post a story based on what the competitor has already released.

This type of curation is extremely common in media outlets where there is constant pressure to break and post news.

But in a communications era where charges of fake news are made every single day, and in an era when a journalist can ruin their career and do real harm to their employer’s brand by publishing a story based on content taken from a competitor’s news or social feed, there can be no room for any activity that comes close to resembling plagiarism when it comes to news and content development.

Journalists, bloggers, content creators and writers can help eliminate the fake news mantra if we demonstrate the highest standards when it comes to ensuring originality in the content and stories we create, and by sourcing – as appropriate – content developed by others.

My first editor used to refer to the rule of three when it came to source attribution. He would say that using any more than three words in a row from a source without clear attribution can boarder on plagiarism. That’s a rule I’ve stuck to for the last two decades and a rule I regularly communicate to interns and content development teams.

I’ll talk about the somewhat related practice of acquiring fake followers and friends – an issue Twitter is currently moving to address – in the era of fake news in a future post. – Russ DeVeau

Helping to drive the fog computing conversation in markets around the world

Posted on July 19, 2018April 4, 2019 by Russ DeVeau

Such an honor to have this LinkedIn reference from Lynne Canavan!

“I had the privilege and pleasure to work with Russ over the past year at the OpenFog Consortium, where Russ quickly became a highly-valued member of our marketing team. Russ was responsible for more than doubling our number of relevant and highly engaged community members across Twitter and LinkedIn in a very short period of time. Through his efforts, the organization became a global leader in the emerging industry conversation on fog computing. Our content was credible, relevant and was thoughtfully / cleverly packaged to gain attention and to keep our messages in front of the right audiences. I’ve been blown away, week after week, at what he delivers. He is quick thinking, creative, fun to work with – plus he executes flawlessly. Quite simply, Russ is the best at community building and social media.”

Lynne was the executive director of the OpenFog Consortium when I met her at a New York City tech event early last year. Shortly after we met, I took on community building, social media and messaging for several OpenFog initiatives.

My time this summer got super booked as I began working my way through a waiting list of projects I’ve had on hold for a while. So, a fresh set of eyes have taken over OpenFog social media. My last piece of OpenFog content was posted on July 10, in a tweet announcing that IDC’s Ashish Nadkarni will be speaking at Fog World Congress 2018.

I had a lot of fun working with the OpenFog team to help position OpenFog, fog computing and Fog World Congress in markets around the world.

Speaking of Fog World Congress, I attended and promoted the first Fog World Congress held last fall in Santa Clara. This year, Fog World Congress is taking place in San Francisco on October 1- 3. It’s a not-to-miss event for anyone interested in learning about edge and fog computing from global experts.

The image below includes pictures I took at Fog World Congress 2017. Lynne Canavan is pictured on the top row, all the way on the right. Lynne was welcoming hundreds of attendees to the conference when I took this picture. – Russ DeVeau

Russ DeVeau Fog World Congress OpenFog fog computing

A writer’s gotta write…#industry4.0 #industrie4.0

Posted on June 18, 2018April 4, 2019 by Russ DeVeau

Russ DeVeau Forest Hills author writer New York City

I was recently asked to consider collaborating on a new book focused largely on some of the issues, technologies and organizations helping to drive the Industry 4.0 (Industrie 4.0 for my pals in Europe) revolution. It’s an honor to be asked to participate in the book and an even greater honor to be crossing paths with many of the players in the digital transformation industry as I look at preparing for the project.

It’s been a long time since my first technology book, Fiber Optic Lighting, A Guide for Specifiers, was published. That book was one of the first books written on the subject of how fiber optics could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was well reviewed, released in multiple languages, and acquired by libraries around the world.

The publishing industry has changed dramatically since I wrote Fiber Optic Lighting, A Guide for Specifiers. But the need for high-quality and well-written resources designed to help a wide range of audiences get up to speed on new technologies has not. This is why I’m looking forward to participating in the development of a book focused on Industry 4.0 initiatives. It’s an exciting time to be writing about this fast-moving industry.

The photo above shows two of the covers that were used for my book on fiber optics. The photo on the left is of the first edition of the book, which was published by UpWord Publishing. UpWord was a firm launched by Craig DiLouie. Craig, at the time, was also Editor-in-Chief of Architectural Lighting Magazine, a top-tier media outlet where I’ve contributed articles focused on lighting technology and design. The image on the right is of an updated version of the book published by the Fairmont Press.

I wrote part of this book at the art center at 111 First Street in Jersey City, where I shared studio and loft space with my friend Irina Nahkova.

I started the book when I was living at 80 Elizabeth Street in Hartford, Connecticut, the former residence of the diCorcia family. The 80 Elizabeth Street home was designed by Philip J. diCorcia, with input from Philip Johnson.

The art center and 80 Elizabeth Street were often great environments to create and write.

I discuss the diCorcia home in a bit more detail – and show a few pictures of how the house looked during the years when I lived at 80 Elizabeth Street – on my Hartford College for Women blog. – Russ DeVeau

Forest Hills Stadium summer concert series

Posted on June 12, 2018April 4, 2019 by Russ DeVeau

russ deveau forest hills new york city

I went with colleagues and friends to see the Belle and Sebastian concert at the Forest Hills Stadium last Friday night. It was a fantastic show performed in an almost sold out venue.

I had never seen a Belle and Sebastian concert before. Their fans are a fun – and appear to be an incredibly loyal – crowd. Everyone in my group had a great time.

I lived on Burns Street – on the first floor of 736 Burns Street – in Forest Hills Gardens for a few years several years ago. The stadium was pretty much abandoned and in need of extensive repairs during the years when I lived in the area. At that time, there was a lot of talk about razing the facility and turning the property into a condominium complex.

I moved away from the Gardens in the mid-2000s to work in Europe – spending time with clients in London and Paris – and to live and work in Fort Lauderdale, Florida and Provincetown, Massachusetts. Fast-forward to today and I’m back in Forest Hills – this time on 71st Avenue – and the Forest Hills Stadium appears to be thriving.

The Belle and Sebastian performance marked the kick-off of what is now the fifth year of summer concerts to be held at the stadium since renovations to the facility have occurred. The historic building – which in its day has hosted the infamous Billie Jean King and Bobbi Riggs ‘tennis match of the sexes,’ and performances from superstars such as The Beatles, Barbara Streisand and Frank Sinatra – looks great and was staffed with an incredible number of super friendly people.

I am always reminded of my days working at Hartford College for Women (HCW) whenever I spend time in Forest Hills Gardens. This is because the HCW campus is located in the West End of Hartford, Connecticut, a neighborhood that includes stately homes and mansions that were built around the time many of the homes in Forest Hills Gardens were built, and because Forest Hills Gardens and portions of the HCW campus were originally landscaped by the Olmsted brothers and Frederick Law Olmsted.

And then there’s Billie Jean King…I had the opportunity to meet Billie Jean King in person on the Hartford College for Women campus as part of a program my office coordinated with the Connecticut Forum’s American Women in Focus event. Today, Billie Jean King’s picture is featured throughout Forest Hills Stadium and in a very cool and relatively new street mural on a wall under the Forest Hills train station bridge on 71st Avenue, one of the main roads leading into Forest Hills Gardens. The images honor Billie Jean King’s tennis successes and her ties to the Forest Hills tennis center and stadium.

We had incredibly nice weather for the Belle and Sebastian concert. The weather matters given – and just like the main green on the Hartford College for Women campus where summer concerts were held – the Forest Hills Stadium is an outside, no roof venue.

Check out the Forest Hills Stadium performance schedule here. – Russ DeVeau

CFO West – San Diego #FlashbackFriday

Posted on May 18, 2018April 4, 2019 by Russ DeVeau

Russ DeVeau CFO San Diego Russell DeVeau I came cross this name badge buried in an old laptop bag.

The photo makes for a good #FlashbackFriday post given this CFO conference took place in San Diego just about seven years ago.

This is when I was supporting Client Savers Computing Initiative (CSCI), a global technology consortium focused largely on advancing the wide scale adoption of PC power management.

CSCI board members were experts in sustainability and Green IT issues and included senior executives and spokespersons from Cisco, Google, Intel, Microsoft, Samsung and World Wildlife Fund.

I managed many editorial, news and proactive positioning programs for CSCI including industry analyst, media and social media relations. I had the opportunity to attend the CFO event with George Goodman, who at the time, was CSCI’s executive director.

I really liked the roundtable concept CFO had implemented for this event. Sponsors – such as CSCI – paid for a table, or multiple tables, and established a topic that would be discussed at each table purchased. Conference attendees signed up to sit at tables where they were interested in discussing the established topic.

The tables George and I manned were among the most popular at the conference. This is likely because we had a great Green IT and money savings story to tell. At the time, CSCI had calculated that households, businesses and organizations could save up to 60 dollars a year in energy costs simply by turning PC power management on.

That number was for one computer. The savings could add up quickly if a household, business or organization had multiple – or even hundreds or thousands – of PCs using power management. That cost saving message was very well received by CFO attendees. – Russ DeVeau

This is #fogcomputing

Posted on May 16, 2018April 4, 2019 by Russ DeVeau

This brief OpenFog video does a great job giving an overview of fog computing. I’m honored to be part of the creative team responsible for launching the educational #thisisfog campaign in markets around the world. – Russ DeVeau

russ deveau this is fog openfog

Fog World Congress – a unique opportunity to learn about edge and fog computing from global experts

Posted on April 13, 2018April 4, 2019 by Russ DeVeau

1 openfog fog world congress 1 2018

The dates and location for Fog World Congress 2018 were announced by the OpenFog Consortium yesterday. This year’s event is taking place in San Francisco on October 1 – 3.

Fog World Congress provides a unique opportunity to learn about edge and fog computing from global experts who are driving a wide range of Industry 4.0 and digital transformation initiatives.

I had the opportunity to attend Fog World Congress 2017 – the first ever Fog World Congress, held last fall in Santa Clara – as part of the conference marketing and content development team. Hundreds of people from around the world participated in this exciting inaugural event.

Fog computing is the technology helping to advance a smarter world – smarter cities, smarter factories, smarter homes, smarter devices and things – and is considered a requirement for the wide scale deployment of autonomous vehicles, drones and robotics.

Fog World Congress is the premier global event devoted to all things fog. The conference provides a unique opportunity for participants to understand the many opportunities surrounding the fast-moving and continuously growing fog computing market. – Russ DeVeau

– What’s your favorite tech event?

– Promoting future presidential candidates and President Obama’s tech guru

More fog computing in #NewYorkCity

Posted on March 19, 2018April 4, 2019 by Russ DeVeau

It’s great to see that @AetherWorksLLC has formed a #NYC #tech Meetup group focused on fog computing. Join this group if you’re in the New York City area and interested in learning about fog computing from industry experts. – Russ DeVeau Russ Deveau in New York City Fog Computing Meetup Russell DeVeau

Aion Network #NewYorkCity Meetup

Posted on March 16, 2018October 14, 2018 by Russ DeVeau

Kesem Frank discusses Aion Network during yesterday’s Meetup at the Insight Data Science offices on 21st Street in New York City. Frank talked about the history of Aion and highlighted blockchain federations, interoperability and bridges as differentiators and focus areas.

I appreciate that Aion used Twitter to invite me to this Meetup. I regularly use Twitter to invite influencers and others to conferences and events. Leveraging Twitter to help populate events can be an extremely valuable proactive strategy. – Russ DeVeau

– Russ DeVeau – Twitter on Twitter on Twitter…

– I’ve become a preliminary fan of Twitter ads

#Womenintech and women in edge and fog computing

Posted on March 10, 2018October 14, 2018 by Russ DeVeau

Russ DeVeau openfog womeninfog march 2018 Russell DeVeau

For #InternationalWomensDay – and with fond memories of my days developing marketing programs at Hartford College for Women – it’s an honor to be working with some of the women in edge and fog computing who are driving digital transformation initiatives in markets around the world! – Russ DeVeau

–Promoting future presidential candidates and President Obama’s tech guru

-Java, women in technology and Hartford College for Women

Talking healthcare with Bloomberg and Oscar Health

Posted on January 25, 2018October 14, 2018 by Russ DeVeau

Russ DeVeau New York City Russell DeVeau #newyorkcity I was invited to last night’s Cornell Tech Bloomberg presentation by some pals from my TSI and IBM days.

I was interested in going because I have supported several health care and eHealth initiatives throughout my career to date and because I am paying close attention to health insurance issues and companies in the New York City area as I begin to shop for a new health insurance plan.

Oscar Health CEO Mario Schlosser – who was interviewed by Bloomberg Anchor Scarlet Fu – gave an interesting overview on his company and talked about some of the challenges facing the insurance industry today. He also offered his perspective on issues surrounding the future of healthcare. Technology innovation and costs related to healthcare were consistent themes.

I was impressed with the history of the company. Schlosser is a good spokesperson and Fu is a pro at interviewing. It was fun to watch them interact because it looked like they were having fun together.

While I have heard some really good things about the company, Oscar Health doesn’t work for me right now mainly because my current doctors don’t participate in the plan. Even so, Oscar Health is a company I’ll keep an eye on as the U.S. and New York healthcare industries continue to evolve.

For those interested in potential New York City meeting and special event space, the Tech At Bloomberg meeting room at 731 Lexington Avenue is an impressive venue. – Russ DeVeau

Writers and communication experts in #NewYorkCity

Posted on November 28, 2017October 14, 2018 by Russ DeVeau

Russ DeVeau in New York City Russell DeVeau west village So much fun catching up with Susan Galer @smgaler in New York City earlier this month! – Russ DeVeau

Volunteers in #NewYorkCity

Posted on October 15, 2017October 14, 2018 by Russ DeVeau

Russ DeVeau New York City Russell DeVeau

A great time with a great – and hardworking! – New York City food bank volunteer crew yesterday. – Russ DeVeau

My Hartford College for Women blog…

Posted on July 11, 2017October 14, 2018 by Russ DeVeau

I’m honored to say that my Hartford College for Women (HCW) blog has recently been recognized by Scoop.it as “highly recommended” in the history interest section.

Scoop.it is one of several curation technologies that I have incorporated into client positioning campaigns in order to support a wide range of search engine optimization (SEO) initiatives and as a tool to proactively place messages and stories.

I started my HCW blog to create a digital record of the years when I worked at the college as director of marketing and public programs. The blog has been incredibly successful in driving a wide range of search results and serves as a case study I point to whenever I am asked to speak about best practices for content development and SEO.

My job evolved significantly during the five years I worked at HCW. I had roles in facilities management, arts and public program development and in developing marketing campaigns to increase the visibility of college fundraising, community relationship building and student recruitment activities.

I had the opportunity to collaborate on conferences, educational and public programs with organizations such as the Connecticut Forum, the Hispanic Health Council, the Hartford Ballet, the Hartford Club and the Permanent Commission on the Status of Women.

I also had the opportunity to develop, manage and promote events featuring a wide range of activists, celebrities and educational and political figures such as United States Senators Chris Dodd and Joseph Lieberman, Gloria Steinem, Ellen Goodman, Billie Jean King, Deborah Norville and Sarah Brady. These programs regularly generated significant media coverage in print and broadcast outlets and brought a wide range of new and diverse audiences to HCW.

The image above is from my HCW blog. The top photo was taken on the main green of the HCW campus in the spring of 1995. I was standing to the photographer’s left when he took this picture. My team and I had just finished installing the first Connecticut Women’s Hall of Fame exhibition in the Miriam B. Butterworth Art Gallery when this picture was taken. These women came to HCW to preview the exhibition before it opened to the public and before they participated in the Connecticut Forum’s American Women in Focus event that took place later that evening at Bushnell Hall. From left to right, Sarah Brady, Faye Wattleton, Eileen Kraus, Ellen Goodman, Billie Jean King, and Debra Norville.

The bottom photo is a picture of a Hartford Courant press clipping of a story covering Gloria Steinem’s visit to Hartford as part of the Women Connect educational and networking programs. I had an early role in producing Women Connect, working shoulder to shoulder with my pal Sandra Bursey, who at the time, was director of membership at The Hartford Club.

Check out my continuously evolving Hartford College for Women blog here. – Russ DeVeau

– Java, women in technology and Hartford College for Women

– Forest Hills Stadium summer concert series

– Promoting future presidential candidates and President Obama’s tech guru

Helping to drive enterprise cloud interoperability with a very strategic byline article…

Posted on May 9, 2017February 19, 2020 by Russ DeVeau

russ deveau and the byline article russell deveau

Many of my clients and partners know that I am a big fan of incorporating byline articles into content development and proactive strategic communications programs. This is mainly because byline articles are a great way to place messages, showcase people and products, and influence a wide range of short- and long-term search results.

I recently wrote a very strategic byline article for the Open Data Center Alliance (ODCA). My responsibilities with ODCA included dramatically upping the visibility of the organization in markets around the globe and developing and managing a wide range of messaging and influencer relations programs.

I’m proud to say that the proactive programs I put in place for ODCA generated a phenomenal amount of high-quality coverage in traditional and social media outlets worldwide.

The byline was one part of several campaigns I managed during my time partnering with ODCA.

I wrote the article in conjunction with a very successful proactive news program I developed on virtual machine (VM) interoperability with the goal of shining a spotlight on some of the challenges involved in advancing the open enterprise cloud and as a means to raise the visibility of Forecast, ODCA’s annual – and very unique – data center and big data event.

One of my objectives in writing this article was to put a bit of public relations pressure on some of the main players in the VM and hypervisor industries so that they would come to Forecast to address interoperability issues. It was a strategy that worked beautifully as senior representatives from Citrix, Microsoft, Red Hat and VMware came together – for the first time – during a highly promoted panel at Forecast to discuss VM interoperability in the enterprise cloud.

Is it time to incorporate strategic byline articles into your content development and marketing programs? – Russ DeVeau

ODCA to Hypervisor and VM Providers: Interoperability is an Enterprise Cloud Requirement

ODCA leadership has always stated that interoperability of virtual machines (VM) is a critical requirement for enterprise ready cloud implementations. This is why the ODCA VM interoperability usage model was developed. The document provides clear guidance on achieving interoperability of various hypervisor platforms and virtual machines based on well-defined enterprise requirements. The usage model has been adopted by many of our member companies as a core foundation for implementing their own enterprise ready clouds and has been extremely instrumental in shaping new solutions from VM vendors. But ODCA knows there is a lot of work to be done before the industry realizes 100% interoperability of VM solutions, so we’re taking several steps to help ensure this ODCA objective is met.

One of these steps focuses on testing various hypervisor platforms and virtual machines from vendors and cloud solution providers against the ODCA VM interoperability usage model. Earlier this year members of ODCA developed a proof of concept (POC) paper to establish testing criteria and procedures for documenting how VM solutions interoperated in real world cloud implementations. The paper includes the solutions that were tested, the specific tests conducted, and testing results. Testing took place over a one month period and included hypervisor platforms and cloud VM solutions from both ODCA members and non-members. A primary goal of the testing was to get a better handle on where the industry is today on VM interoperability and to develop strategies for moving VM interoperability based on ODCA VM usage model requirements forward.

We’ve learned a lot from the testing experience. Perhaps one of the most important findings is that ODCA has proven interoperability based on the ODCA VM usage model is indeed possible. We’ve also learned that the testing processes outlined in the POC paper serve as a valuable starting point for gauging VM interoperability and that the testing procedures outlined in the document will continuously evolve to address some of the more complex issues identified during the testing process. Of course, testing results are what matter most. While scores varied based on the individual testing procedures included in the POC, no hypervisor platform or vendor VM solution passed with flying colors. In fact, there are many more failing grades included in the document than passing grades.

So where do we go next to ensure full interoperability of hypervisors and VMs among public and private clouds?

The Implementing the Open Data Center Alliance Virtual Machine Interoperability Usage Model is a must-read for any organization interested in learning about where the hypervisor and VM industry is today on meeting ODCA requirements for interoperability. We also encourage any organization interested in advancing VM interoperability across public and private clouds to join the ODCA to participate in the many steps ODCA members are taking within our workgroups to ensure the grades of future tests based on criteria included in the evolving POC document go up. ODCA is the organization where members are working collaboratively to address and solve VM interoperability challenges and where all organizations are welcome to join to help ensure that hypervisor and VM interoperability are part of the enterprise ready cloud.

The next step we’re taking is to talk publicly about the POC paper and testing results at Forecast, our annual cloud and big data conference taking place in San Francisco on June 17 and 18. This will happen at a newly announced VM interoperability panel discussion we’ll be holding on June 17 when ODCA members who have participated in the development of the ODCA VM interoperability usage model and corresponding POC paper will come together with industry to collaborate on next steps for moving interoperability forward. All Forecast attendees are welcome to attend the panel discussion to interact with hypervisor and VM solutions providers, hear what’s coming next from ODCA, and learn how to get involved in helping to drive the next phase of VM interoperability. More information is available on the ODCA Forecast website.

Published by HPC Wire

Author: Intel’s Das Kamhout

Written by Russ DeVeau for Open Data Center Alliance

– Promoting future presidential candidates and President Obama’s tech guru

– What’s your favorite tech event?

– Russ DeVeau: Books, Content, Editorial and SEO Services

Learning about #fogcomputing in #NewYorkCity

Posted on March 2, 2017October 14, 2018 by Russ DeVeau

Russ DeVeau IoT Central Russell DeVeau New York City Yours truly covering last month’s IoT Central Meetup.

The meeting was held at Grand Central Tech – a great space at 335 Madison Avenue where Facebook once had New York City offices – and featured a presentation on IoT and Fog Computing by Cisco’s IoT innovator, Maciej Kranz.

This was the first IoT Central event I attended where fog computing was discussed. It’s becoming a hot topic and based on the premise that the cloud isn’t enough as IoT deployments begin to explode and more real-time data processing power is needed at the edge. – Russ DeVeau

Photo by IoT Central.

#IoT in #NYC, an open standards approach

Posted on February 20, 2017October 14, 2018 by Russ DeVeau

I attended the IoT Central meetup in Manhattan last week. The meeting was held at Grand Central Tech – a great space at 335 Madison Avenue where Facebook once had NYC offices – and featured a presentation by Cisco’s IoT innovator, Maciej Kranz.

Kranz gave a top-notch overview of the history and current state of the IoT industry. He highlighted some use cases and early success stories and reviewed a few extremely interesting ROI scenarios. He also discussed some of the pain points the market has been experiencing and identified a couple areas that need to be addressed if the industry is to move IoT initiatives forward more quickly.

While I found the entire presentation both interesting and informative, given my background in positioning proven interoperable technologies in the digital identity, security and privacy sectors – and my proactive work with global technology consortia and standards bodies – I was very interested in what Kranz had to say about open standards in the IoT sector – and he said quite a bit.

I appreciated hearing Kranz state so clearly – and pretty much right after he began his open standards discussion – that he believes companies embracing open standards will be the ultimate winners in the IoT space. This is an important message for any developer or organization looking to begin – or expand on – IoT initiatives.

I also appreciated hearing Kranz’s dive down into what he sees as some of the IoT priorities tech consortia and standards bodies need to address. Those priorities included standardizing interfaces and standardizing the way sensors share data. Kranz went on to say that he felt it was important to have one agreed upon standard for solving common cross-industry IoT issues.

Kranz noted that there are many – in fact, dozens and dozens – of consortia working on a wide range of IoT challenges. I’ll highlight some of those organizations in upcoming articles. In the meantime, take a look at the Open Fog Consortium, an organization Kranz gave a shout-out to during his presentation. – Russ DeVeau

–Nokia, Alcatel and Here Maps – proactive storytelling, industry trends and top-notch spokespersons

–Russ DeVeau on communications and marketing for global standards bodies and technology consortia

Developer relations, developer programs and #womenintech

Posted on October 12, 2016January 20, 2019 by Russ DeVeau

Russ DeVeau GCN developer coverage Russell DeVeau My experience working with developers includes over ten years of managing proactive programs designed to build and expand developer communities, increase developer participation in global standards bodies, and showcase developers and applications in markets around the world.

This experience includes managing positioning for Java Verified and UTI in the mobile application quality industry; launching and managing the IDDYs, a global awards program designed to recognize developers in the digital identity sector; and managing communications for Liberty Interoperable, an international program focused on testing vendor products for interoperability of identity standards and protocols.

My proactive work with the Liberty Interoperable program includes five years of working with leading deployers of identity solutions such as the US GSA and governments around the world – as well as with top vendors in the identity sector such as HP, IBM, Microsoft, Ping Identity, Oracle, RSA Security, SAP and Siemens – to position and promote the program and vendor products in global markets.

I have a great deal of experience in producing and promoting workshops and educational events designed specifically for developers and covering a wide range of topics such as federated identity management, policy and governance, open source, service oriented architecture and web services. These events have received high marks for quality from developers around the world and have served as valuable content for client blogging and proactive social media activities.

I also have a lot of experience – and have enjoyed a lot of successes – placing developer and technology teams in panel presentations and speaking sessions at major industry events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World – as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One. I talk more about industry events in my What’s your favorite tech event? post.

Developers became an important part of the communications process right around the time when Sun Microsystems was aggressively promoting Java and IBM was promoting e-business. At that time many public relations teams at the global IT firms were moving fast to associate a face – usually a young man’s – to new Internet initiatives. Media trained developers frequently became that face.

I was on several of the teams that were promoting developers as spokespersons during the early e-business transformation years. While those spokespersons were mostly men at the time, it wasn’t too long before I was promoting women developers as spokespersons and the #womenintech movement had begun.

I’ll highlight some of the #womenintech I’ve had opportunity to promote during my career to date in future posts. – Russ DeVeau

–Promoting future presidential candidates and President Obama’s tech guru

-Java, women in technology #womenintech and Hartford College for Women

What’s your favorite tech event?

Posted on February 8, 2016October 14, 2018 by Russ DeVeau

russ deveau what's your favorite tech event russell deveau My experience working in the technology sector includes providing strategic proactive communications support for events taking place in markets around the world. I help organizations leverage events to meet a wide range of marketing, relationship building, storytelling and visibility objectives.

I’ve had a lot of success placing keynote speakers and panelists at global top-tier vendor sponsored events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World, as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One.

My experience in managing events – including global award and recognition programs – allows me to quickly identify the conferences and events where my clients should have a presence and where marketing dollars will be spent wisely.

Of course, after working in the technology sector for nearly two decades, there are several events I look forward to every year. One of these events is the RSA Conference.

RSA is among my favorite events to participate in from the communications point of view largely because the standards for accepting speakers are so high, the pre-registered influencer list is always top-notch and the opportunities for generating traditional and social media coverage can be significant.

I’ve placed nearly fifty spokespersons in RSA speaking slots during my career in high-tech communications to date and have leveraged these placements to proactively tell a wide range of industry leadership stories in markets around the world.

Placing and promoting speakers at RSA Conferences – and at other strategic events around the globe – is part of almost every executive positioning program I manage and is a strategy I have incorporated into many of my most successful integrated communications campaigns.

Sometimes however, I can’t find an event that will help my clients realize all of the communications goals I want to achieve. When that happens – and somewhat mirroring how the IDDY Awards were conceived and launched – I often end up working with clients to create an entirely new event where I know all of my positioning objectives will be met.

I’ve had a lot of fun – and delivered a lot of marketing successes to clients – creating, managing and promoting a wide range of in-person, virtual and social media events.

Check out a handful of some of the hundreds of unique events – including some of the technology industry’s earliest interactive public webcasts designed to enhance news programs and integrated proactive campaigns – I’ve helped create, promote and populate on behalf of clients in the online security and privacy, web services, sustainable ICT, big data, data center and enterprise cloud sectors. – Russ DeVeau

– Digital Identity Leaders Gather in DC to Advance Trusted Identity Assurance Levels

– Privacy in an Online, Web 2.0 World Public Webcast Series Launches April 16

– Hundreds of Big Data & Cloud Computing Experts to Gather in San Francisco on June 17

– Workshop to Review the Consumer and Business Benefits of Open Identity Standards

– Zero Day -Threat Focus of New Privacy in an Online World Webcast with USA Today

– Webcast Reviews Open Source Code for Driving Security and Privacy into Web Services

– Workshop focuses on Energy, Government and Higher Education Interop Scenarios

– Web Services Programs Launch in Hong Kong, Paris, San Francisco & Vancouver

– Industry Leaders in the Global Identity, Security and Privacy Sectors Discuss Kantara

– ODCA Demos Software Application Portability in the Enterprise Cloud

– Consortium Launches “Get to Know ODCA Cloud Usage Models” Webinar Series

– Obama Campaign CTO Harper Reed to Keynote at Forecast

Carly Fiorina as a tech spokesperson

Promoting future presidential candidates and President Obama’s tech guru

Twitter direct messages, an IDDY winner and a Manhattan press tour

Posted on January 20, 2016October 14, 2018 by Russ DeVeau

This is a great example of what I consider to be a highly effective use of a direct message (DM) on Twitter. The message demonstrates how valuable DMs can be when used strategically to drive visibility and place messages.

Gemalto sent this DM last weekend. The message gives communities and influencers a fresh opportunity to take a look at the news, share it with their own networks and perhaps drive another round of traditional and social media coverage based on the content.

The DM tells me what I need to know about the status of the news and what I need to do to continue interacting on Twitter.

The message was likely sent to everyone who follows Gemalto and SafeNet and seems to be a good use of automated tweets.

I’m not always a fan of automated tweets and messages. But when used strategically, DMs can be an extremely effective tool for raising the awareness of a wide range of initiatives on Twitter.

Seeing these two organizations in the same DM reminded me of the proactive work I’ve done with both companies. Gemalto was a winner of the 2009 IDDY Award, a global program I launched, managed and promoted for four years.

I had the opportunity to work with SafeNet executives in 2004 when I managed a security-focused daylong industry analyst and media tour in Manhattan. That incredibly successful event took place during a time when all eyes were beginning to focus on web security issues and included some very talented spokespersons.

Twitter didn’t exist when I headed up the NYC SafeNet security tour. Fast forward to today and Twitter and Twitter DMs are among my go-to tools for proactively and strategically working with influencers around the world. – Russ DeVeau

Winning an Environmental Leader Award

Posted on January 11, 2016June 15, 2019 by Russ DeVeau

Russ DeVeau Environmental Leader Award russell deveau Speaking of prestigious industry awards…

I’ve been an avid reader and a big fan of Environmental Leader for many years. The outlet is one of my go-to publications when I am working with technology teams and executives who can tell stories in the energy efficiency, green IT and sustainability sectors.

I also look at a wide variety of Environmental Leader content when I want to create or help validate an idea for an industry trend story and when I am researching a potential new sustainable ICT positioning opportunity for one of my clients.

I’ve worked proactively with many top-notch journalists at the outlet over the past several years including when I helped place this story based on ODCA news announcing how enterprises can measure and control data center CO2 emissions.

The story was incredibly well received by communities and target audiences around the world. Equally as important, the coverage set the stage for involving ODCA in the Environmental Leader Product & Project Awards program.

The Environmental Leader Product & Project Awards reminds me of the IDDYs, a global awards program I launched when I was working in the digital identity management, security and privacy sectors.

One major difference in the programs is the fee required to apply for an award. Environmental Leader charges a fee to submit a nomination. No fees were associated with the IDDYs.

The fee was a bit of a sticking point when it came to my client teams deciding on whether or not to apply for the Environmental Leader award.

After managing the IDDYs for four years, I understand why award programs sometimes charge an application fee. I know first-hand how much time and how many resources can go into making a global annual awards program successful.

I also know that the ROI can be significant from a communications and public relations point of view when an organization wins an award that is sponsored by a highly respected media outlet.

These are some of the reasons I was in favor of paying the application fee for an Environmental Leader award.

But I was also in favor of paying the fee because I wrote the press release and messaging that led to a feature story in the top-tier outlet.

I knew the content was of the highest quality and – based on my experience working in the global awards industry – also knew that an ODCA submission would have a very good chance of winning.

The eventual win opened the door to another round of significant coverage in Environmental Leader and provided the organizations involved with a variety of new short and long-term positioning opportunities.

When it comes to demonstrating communications and public relations ROI, the Environmental Leader award was an all-around win. – Russ DeVeau

Successful executive positioning is rooted in multiple proactive strategies

Posted on January 4, 2016October 14, 2018 by Russ DeVeau

russ deveau executive positioning blog russell deveau I’m frequently asked about some of the strategies I implement when I am working on positioning an executive as a recognized authority in a particular market segment or industry.

This is a discussion I always enjoy having because executive positioning is one of my favorite jobs in strategic communications and an area where I have specialized for over fifteen years.

I began my work in executive positioning while serving as the agency lead for the global launch of IBM’s telecom business unit.

It was my job to proactively position IBM as a leader in the telecom industry and the head of the unit as the face of the organization and an authority in telecom initiatives.

The result was a phenomenal amount of high-quality coverage in business, technology and vertical outlets worldwide where my executive was quoted extensively and where some incredible IBM leadership messages were placed.

Generating extensive quality coverage is always my number one goal when I develop and issue hard news. But successfully positioning an executive as an industry authority doesn’t happen based on a one-time launch or by issuing a single press release.

This is true no matter how significant the news and resulting coverage may be and no matter how proactive I am with influencers during the news cycle.

My experience has taught me that it takes multiple ongoing proactive strategies – each designed to continuously expand the credibility and visibility of the executive I am working with – to firmly establish an executive as an authority in a particular industry or vertical market segment.

I typically begin an executive positioning program by developing a flexible and far-reaching communications plan that includes messaging, leadership positions and stories and potential stories the executive can talk about with ease.

I ensure that the executive is media trained and able to communicate messages comfortably, conversationally and under a wide range of interview scenarios.

Once these requirements are in place, my number one executive positioning strategy usually turns to proactive outreach targeting industry analysts and traditional and social media influencers.

I tend to develop preliminary outreach strategies based on how well-known the executive – or the company or initiative the executive represents – is in markets where I am working to place messages and drive visibility.

If I’m starting from scratch, which is often my preferred method of working, my proactive strategies usually start with resource outreach, a term I coined a decade or so ago when I was working on executive positioning programs in the digital identity management and security and privacy sectors.

Resource outreach focuses on education and means I am working proactively to ensure influencers understand exactly who my executives are, where they fit in the industry and the stories they can participate in and tell.

One of my main resource outreach tactics is to offer my executive as a spokesperson influencers can call on at any time – and any time is an important message – for comment and input on relevant competitor moves, breaking industry news and current and future trend and feature stories.

Resource outreach has helped me integrate my executives into a wide range of important stories influencers always have in the works and on the horizon.

This strategy has also proven to be a valuable tactic for establishing strong long-term relationships between my executives and the influencers who matter most to meeting client positioning and visibility goals.

Coverage resulting from resource outreach is usually right on the money from a messaging and positioning point of view largely because initial outreach focuses so heavily on education. This coverage can be extremely powerful when resource positioning leads to one of my executives showing up in a story that was meant to be about a direct competitor.

Resource outreach was extremely successful during the launch of IBM’s new business unit. Some of the successes were demonstrated over and over again when other major vendors began rolling out their own telecom initiatives and influencers targeted as part of resource outreach regularly called me to get IBM’s perspective on those moves.

Since then I’ve incorporated resource outreach into many of my most successful executive positioning campaigns. These proactive programs have featured executives from Alcatel, AOL, BMW, Intel, Nokia and Oracle – and have focused on many of the most important trends in the data center, enterprise cloud, security, privacy, identity theft and identity protection sectors.

Resource outreach has proven to be a valuable proactive tool for driving a wide range of industry analyst, media and social media coverage. This is why resource outreach is always an important part of the conversation whenever I am asked to discuss best practices for executive positioning. – Russ DeVeau

Russ DeVeau on curation attribution

Posted on June 14, 2012October 20, 2018 by Russ DeVeau

A few yea Russ DeVeau Sustainable ICT Daily rs back web aggregation seemed to be all the rage. Technologies such as Yahoo Pipes and custom developed applications such as the one I spearheaded for Kantara Initiative became popular for aggregating news and content on portals and websites.

Fast forward to today and web curation has become an incredibly popular medium for aggregating, publishing and branding content on the web. But as curation continues to grow in popularity, issues related to attribution are increasingly becoming a hot topic.

Authors of original works and organizations publishing unique content have understandably raised concerns about having the names of others associated with their work on curated pages. Some industry analysts have joined the attribution discussion by calling on the communications industry to take the lead in ensuring proper attribution of curated works.

While there are ongoing conversations about standardizing attribution for the curated world, a single method has yet to be consistently adopted.

I’m seeing the h/t (hat-tip, a reference that originated on Twitter) and via as two of the most common forms of curation attribution. My current favorite is using the word SOURCE to clearly call out authors and outlets on curated posts. This is the method I currently use for the Russ DeVeau Sustainable ICT Daily – one of several topics I curate – and the method I see as fair to authors of original works.

While formal attribution isn’t part of everyone’s curation strategy, I believe giving a personal shout-out to the authors and outlets that produce the stories I select for my curated sites is an important tactic as the curation industry continues to evolve.

What about you? Do you have thoughts on web curation attribution? Give a shout on Twitter @Russ_DeVeau or on LinkedIn as I continue to look at best practices for web curation. – Russ DeVeau

High Line Park in NYC

Posted on May 29, 2012January 28, 2016 by Russ DeVeau

High Line Park is a fantastic reuse of space, a great example of sustainability in action and a fun place to spend time in New York City. Check out the history and see more pictures here. – Russ DeVeau

Russ DeVeau: My blended approach to communications

Posted on May 15, 2012April 23, 2019 by Russ DeVeau

I often talk with clients and potential clients about my blended approach to communications and public relations. This is a proactive program that combines traditional and social media strategies and tactics with a steady stream of fresh content to help people and organizations reach positioning and visibility goals.

Here’s a good example of the blended approach in action from Climate Savers Computing Initiative (CSCI), a global leader in sustainability and energy efficiency initiatives, and an organization I support on the messaging and visibility front.

Blogging, news, events, video and social media – they all play an important role in today’s proactive communications programs – and they all provide important tools for communicating key messages to communities and influencers.

I launched my blended approach to integrated communications in 2006. Since then I’ve analyzed and worked with hundreds of social tools, networking, sharing, and community sites to stay on top of the continuously evolving social media industry and to ensure I am always maximizing client community building, visibility and message placement opportunities.- Russ DeVeau

What’s your content strategy?

Posted on May 3, 2012July 17, 2017 by Russ DeVeau

I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.

So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.

In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.

Content development discussions are the new norm. – Russ DeVeau

OneID – The New Kid on the Block

Posted on April 25, 2012September 8, 2016 by Russ DeVeau

I’ve worked in the digital identity space for quite a while supporting the global positioning of organizations, standards and a variety of security and privacy initiatives from both the technology and policy perspectives. This is why I’m keeping an eye on OneID, the newest kid on the block in the identity space. With $7 million in new funding, will OneID be the one to bring the need for multiple passwords to an end? – Russ DeVeau

Online identity theft and your mother’s maiden name

Posted on April 24, 2012July 22, 2018 by Russ DeVeau

I’ve worked for many years with leading industry influencers and organizations working to advance a more secure, trusted and privacy-respecting internet.

This includes the launch of the Liberty Alliance Identity Theft Special Interest Group – the world’s first initiative to bring people and organizations together to collaboratively address identity theft issues on a global scale.

I have first-hand knowledge of some of the great organizations and some of the remarkable people working to combat the identity theft problem.

But even with all of the great work that has taken place to date, the risks – due in part to the incredibly rapid growth in social networking – remain high.

A survey released today by Faronics finds that an amazing 32% of respondents would send a password, banking info, or their mother’s maiden name via email or a social networking site.

As was the case ten years ago when the identity theft awareness issue was just beginning to explode, it would seem that educating on how to reduce risks that could lead to identity theft needs to remain a top industry priority. – Russ DeVeau

What’s the social media ROI?

Posted on April 17, 2012November 30, 2016 by Russ DeVeau

I’m often asked how to best measure the ROI of social media programs and campaigns.

I typically answer that ROI is always determined by how well a social media program did in meeting original goals.

I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.

Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau

NYC energy efficiency

Posted on April 13, 2012September 8, 2016 by Russ DeVeau

I’m always glad to see new activities taking place in lower Manhattan. And given that I focus heavily on sustainable ICT, I’m equally pleased to see that the new World Trade Center will become a model for urban energy efficiency.

EarthTechling has reprinted an article by Ali Levine that details how the new World Trade Center buildings are expected to be at least 20% more energy efficient than New York City’s current energy code requirement.

Check out all the energy saving features by reading Levine’s article here and see more renderings of the new World Trade Center complex at WTC.org.

Image via WTC.org. – Russ DeVeau

Intel: What happens in an Internet minute?

Posted on April 5, 2012September 8, 2016 by Russ DeVeau

Intel has released a very cool piece highlighting what happens on the Internet every minute. Did you know that in just one minute…

…more than 204 million emails are sent

…approximately 20 million photos are viewed on Flickr

…at least 6 million Facebook pages are viewed around the world

…more than 61,000 hours of music are played on Pandora

…more than 1.3 million video clips are watched on YouTube

Given my focus areas, I’d also be interested in looking at the energy consumed in an Internet minute and at the security and privacy risks involved in the continuously growing social networking world.

Check out the Intel Inside Scoop blog for more highlights. – Russ DeVeau

Threat predictions 2012, scams and phishing on the rise

Posted on March 29, 2012September 12, 2016 by Russ DeVeau

M86 Security Labs recently released Threat Predictions 2012, a paper that gives an overview of some of the security risk trends of 2011, and describes a number of potential risks organizations should be on the lookout for in 2012, including increased threats to public and private clouds.

Of course, risks associated with social networks such as Facebook and Twitter remain on the 2012 list as these sites continue to grow. The paper is timely as Pinterest – one of the newest and fastest growing social networking platforms – begins to see scams and phishing on the rise. – Russ DeVeau

Online privacy concerns continue

Posted on March 29, 2012July 22, 2018 by Russ DeVeau

It was early 1999 when Scott McNealy was working at Sun Microsystems and made public remarks about having zero privacy online.

McNealy was generally referring to consumers engaging in online e-commerce transactions, a phenomenon that was still relatively new at the time.

McNealy’s comments generated headlines as businesses and privacy organizations – including organizations I have partnered with – were targeting an increasing number of online privacy issues.

Fast forward to today and it appears privacy remains a huge concern among consumers. Findings from a TRUSTe report published in Direct Marketing News show that 90% of consumers worry about privacy online.

It’s a timely read as businesses, Google and social networking sites have privacy policies that continue to evolve. – Russ DeVeau

Fiber Optic Lighting, A Guide for Specifiers

Posted on March 28, 2012July 22, 2018 by Russ DeVeau

russ-deveau-seo-author-writer-content-development-specialist I wrote the book Fiber Optic Lighting, A Guide for Specifiers, the first ever book to explore how fiber optic systems could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was published in 1997, released in multiple languages and acquired by libraries around the world.

Since then I’ve worked on content development, editorial and strategic communications programs with marketing and technology teams from some of the world’s most recognized brands including Alcatel, American Express, AOL, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, Oracle and SAP.

My content and editorial philosophy is based on the understanding that every organization has important stories to tell. I specialize in helping clients identify, develop and promote these stories.

Influencing search across traditional and social search engines is always a top goal when I develop strategic content. This is why every piece of content I develop and write is optimized to ensure my clients come up in targeted and far-reaching search results based on keywords, key messages and important industry trends.

I develop and write a wide variety of content for traditional and social media outlets including blogs, case studies, byline and ghostwritten articles, marketing collateral, news stories, press releases, speeches and technical, positioning and white papers.

My business model includes regularly partnering with ad agencies, branding and creative teams and editors and writers on a wide range of content development, editorial and marketing programs. – Russ DeVeau

Russ DeVeau and Earth Hour

Posted on March 28, 2012May 2, 2018 by Russ DeVeau

Earth Hour takes place this Saturday, March 31 from 8:30 to 9:30pm in local time zones. Participation in the global event has grown by millions since Earth Hour was first held in Australia back in 2007.

With a focus on positioning energy efficient technologies in global markets, I’m proud to join the celebration again this year and equally proud to help promote the “go beyond the hour to do more for the planet all year long” message that the World Wildlife Fund established in 2011.

One of the easiest ways to go beyond the hour to reduce energy consumption at home and at work is by turning your laptop and PC power management on. It’s a set-it-and-forget-it step that could save you up to $60 a year in energy costs for every computer using power management and is an easy way to do more for the planet all year long.

Check the Earth Hour website for great info about this year’s event. – Russ DeVeau

Let’s talk about energy efficiency, greener clouds and sustainable ICT!

Posted on March 27, 2012September 13, 2016 by Russ DeVeau

Russ DeVeau sustainability

With ten years of experience supporting tech giants and leading Internet and technology initiatives, and another ten years of experience supporting global technology consortia, I’ve expanded my portfolio of services to include an even greater focus on energy efficient technologies.

This includes sustainable information and communications technologies (ICT), the technologies that may help drive the deployment of greener clouds and the development of communications strategies and tactics to help organizations position and differentiate in these areas. – Russ DeVeau

Senior corporate executives on Twitter

Posted on March 27, 2012October 27, 2016 by Russ DeVeau

eMarketer Daily is reporting on a study conducted by BRANDfog showing that consumers appreciate company leaders who engage in social media activities.

I’m a huge fan of senior executives taking to social media platforms to communicate messages and to interact with customers, influencers and targeted communities.

Clear goals and messages need to be established before organizations move to leverage social media and flexibility is always key to realizing short and long-term successes. – Russ DeVeau

Russ DeVeau on social media contests

Posted on March 15, 2012October 27, 2016 by Russ DeVeau

I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.

While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.

Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau

Climate Savers Computing Announces Earth Hour Power Management Twitter Contest

Theme: Turn power management on for a greener and more energy efficient planet

PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.

CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.

In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.

“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.

Rules and prizes are available on CSCI’s Facebook page.

About Climate Savers Computing Initiative

CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on

the Web http://www.climatesaverscomputing.org/,

Facebook http://on.fb.me/MJhVU,

Twitter http://twitter.com/csci_tweets ,

LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah

###

Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.

Contact:

Russell DeVeau

Russ DeVeau

Russ DeVeau on Twitter @Russ_DeVeau

Russ DeVeau on communicating across cultures

Posted on March 5, 2012October 20, 2018 by Russ DeVeau

Such an honor to be asked by PR Newswire to participate as an expert in global communications for their first ever webcast focused on communicating across cultures!

I developed my portion of this presentation based on my experience working in London and Paris where I managed global communications for companies and initiatives positioning in international markets.

The presentation serves as a good starting point for any organization looking to communicate messages and drive visibility in markets around the world. – Russ DeVeau

A Big Day for Online Privacy?

Posted on March 1, 2012July 22, 2018 by Russ DeVeau

As Google implements its new privacy policies, AP provides an overview of what these changes mean to Google’s over one billion users. This comes as ZDNet reports that Facebook is facing a nationwide class action lawsuit for tracking users even after they are logged out of the social network. – Russ DeVeau

Client educational video

Posted on February 27, 2012September 13, 2016 by Russ DeVeau

A great example of an educational video by Climate Savers Computing, one of the organizations I support.

Who knew the benefits of power management could be so significant? – Russ DeVeau

500 million Twitter users

Posted on February 23, 2012October 27, 2016 by Russ DeVeau

Twitter has hit 500 million users and is growing at over 1 million accounts per day.

While some analysts are questioning how many accounts are actually active, on average 13 new Twitter accounts are created every second.

I’m readying a new research project where nearly every Twitter feed I’m monitoring is filled with spam. I’m wondering how many of the 500 million Twitter accounts have been developed specifically for spamming purposes.

I’ll address Twitter spam in a best practices document I expect to release later this year. – Russ DeVeau

An intern shout out!

Posted on February 23, 2012September 13, 2016 by Russ DeVeau

Every year I get to work with some of the brightest and most creative interns. That’s true again this year as the team shows off some of their talents with the development of a client graphic that has already been published on several web and news sites. – Russ DeVeau

Named one of the top ten women in sustainability

Posted on February 22, 2012October 27, 2016 by Russ DeVeau

News this week from CSCI, one of the organizations I work with! – Russ DeVeau

President of Climate Savers Computing to Speak at GLOBE 2012

Panel addresses energy efficiency and alternative power for business

PORTLAND Ore and VANCOUVER Canada, Feb. 21, 2012 — Climate Savers Computing Initiative (CSCI), the 700-member international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its president, Lorie Wigle, will participate in a panel discussion on March 15 at GLOBE 2012 in Vancouver, Canada.

Named one of the top ten women in sustainability by Pink Magazine in 2010 and recipient of the 2011 Sustainable Business Leadership Award from Sustainable Business Oregon, Lorie Wigle is General Manager of Eco-Technology at Intel Corporation where she drives Intel’s market position across energy efficient performance and use of technology to address environmental challenges.

As president of Climate Savers Computing, Wigle represents Intel on the CSCI Board of Directors and collaborates with other board members from Cisco, Emerson Network Power, Google, Juniper Networks, Microsoft, Samsung and World Wildlife Fund to drive the CSCI mission of advancing the use of power management on laptops, PCs and servers, and driving more energy efficient computing and networking technologies.

During her remarks at GLOBE 2012, Wigle will review steps Intel is taking to improve energy efficiency and will highlight how CSCI has already helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 to 45 million metric tons.

“We’re thrilled to have CSCI leadership participating in GLOBE 2012 where leaders in sustainability are coming together to advance a cleaner and more energy efficient future,” said George O. Goodman, executive director, CSCI.

Information about GLOBE 2012 is available at http://2012.globeseries.com/

About Climate Savers Computing Initiative

CSCI is reducing the energy consumption of ICT by increasing the adoption of power management and driving the development and deployment of energy efficient computing and networking technologies. Since its launch in 2007 CSCI has grown to 700 members. Nearly 11,000 people have joined by pledging to use power management and to purchase energy efficient computing products. CSCI maintains a catalog of energy efficient products and a library of best practices and white papers for energy efficiency on its website. Follow CSCI on the Web http://www.climatesaverscomputing.org/, Facebook http://on.fb.me/MJhVU, Twitter http://twitter.com/csci_tweets , LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah

Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.

Contact:

Russ DeVeau

russ deveau @ comcast.net

Russ DeVeau on Twitter – http://twitter.com/#!/Russ_DeVeau

Mobile/Text- 908-251-1549

RSA Conference 2012 Features Keynotes by Tony Blair and Robert Mueller

Posted on February 21, 2012September 13, 2016 by Russ DeVeau

One of the most important security events of the year begins next week in San Francisco. RSA USA 2012 features keynotes by Tony Blair, Former Prime Minister, Great Britain and Northern Ireland, and Robert S. Mueller, III, Director, U.S. Federal Bureau of Investigation. A big theme this year is protecting yourself and your company against cyber attacks and those who launch them.

I plan on attending this event. There’s still time to register. – Russ DeVeau

Fighting phishing with standards

Posted on February 18, 2012July 22, 2018 by Russ DeVeau

A while back I worked on a program that brought the FBI, the U.S. Department of Justice and industry leaders in the digital identity management sector together to collaboratively address the growing online identity theft issue.

Yet as time passes the identity theft problem continues to grow. This is why it’s good to see the launch of a new organization made up of industry leaders working together to address phishing issues with industry standards. – Russ DeVeau

I’m participating in Earth Hour 2012

Posted on February 17, 2012December 13, 2016 by Russ DeVeau

Earth Hour was started in 2007 and takes place once every year on the last Saturday in March. I’ve participated since 2008.

I’m looking forward to taking part in the event again on March 31 when hundreds of millions of people will be turning their lights off in a show of support for the planet.

World Wildlife Fund gives a great year by year overview of Earth Hour – complete with pictures and videos – here. – Russ DeVeau

Twitter for breaking news?

Posted on February 13, 2012July 22, 2018 by Russ DeVeau

Mashable reported yesterday that news of Whitney Houston’s death broke on Twitter almost thirty minutes before major news outlets began reporting on the story.

This is another significant proof point for demonstrating how Twitter and other social media platforms are forever changing the communications and media worlds.

I’m increasingly seeing Twitter used both as a news source and as a platform for breaking and issuing news.

Is it time your organization had a Twitter strategy? – Russ DeVeau

A shift in the social networking landscape?

Posted on February 7, 2012July 15, 2017 by Russ DeVeau

Among some of my clients – as well as in the overall social networking industry – I’m seeing a general increase in LinkedIn activity, with Facebook somewhat flat and Twitter continuing to grow.

I’m regularly looking at ways to best leverage – and help shape – these and other potential social networking trends. I do this mainly to ensure that I am consistently delivering new positioning and visibility opportunities to my clients.

Clear and flexible goals should be in place before embarking on any new social networking initiative. Is it time your organization had a plan and goals for leveraging LinkedIn, Facebook and Twitter? – Russ DeVeau

VIDEO: One of my YouTube strategies – short and sweet

Posted on February 6, 2012July 15, 2017 by Russ DeVeau

While people are becoming increasingly more willing to click on and watch longer and longer videos, I’m still a fan of brief and fun videos that deliver the right messages. Here’s a good example from Climate Savers Computing – an organization I work with – of a 30 second video reminding viewers to turn their PC power management on to save on their electricity bills and to do their part for the environment. – Russ DeVeau

Russ DeVeau on social media contest prep

Posted on February 2, 2012December 9, 2016 by Russ DeVeau

I’m readying another social media contest for one of my clients. Following #win, #contest and #sweepstakes hashtags. #Giveaway is hopping as well. These are important feeds for organizations looking to launch and manage contest campaigns on Twitter. – Russ DeVeau

Russ DeVeau: Should a social media contest be on your content calendar?

Client Project: Are You Ignoring One Of The Simplest Ways To Go Green?

Posted on February 1, 2012July 22, 2018 by Russ DeVeau

One of many articles I had a lot of fun ghostwriting for my pals at Climate Savers Computing Initiative. This story discusses how people and businesses are missing out on the benefits of PC power management. – Russ DeVeau

Are You Ignoring One Of The Simplest Ways To Go Green?

Earlier this month Ovum, the UK-based analyst firm published a report showing that many businesses and organizations are missing out on the benefits of using power management on PCs.

I was thrilled to see CSCI members – who are global leaders in driving the wide scale adoption of power management – included in the report and equally glad to see that the report highlights the huge financial and environmental savings organizations can realize by implementing power management systems.

If you’re reading this article, you may be wondering what is power management and what’s the big deal? This a great question and one I answer frequently when talking to people and organizations about CSCI’s mission and the benefits of membership. Power management controls the amount of energy your laptop or computer uses when it’s not in use. Power management controls are already loaded on your computer and with just a few clicks can be implemented in minutes. Depending on the cost of energy in your area and the age of your computer, implementing power management can save you up to $60 a year on your electricity bill. It’s an easy way to save money and an even easier way to do your part to help save the environment.

But the Ovum report looks at how enterprises are using power management and highlights how many organizations are ignoring the environmental and bottom-line benefits that wide scale deployment of power management can deliver. If using power management on just one computer at home can save up to $60 a year in energy costs, imagine what the savings could be if an enterprise has hundreds or thousands of computers running power management systems. The environmental and financial savings would indeed be huge. In fact, Ovum found that enterprises were overlooking energy consumption savings of up to 40% by not implementing power management across the organization.

So why would enterprises miss out on such huge environmental and financial savings? According to findings by Ovum at least some of the hesitation enterprises have about deploying large-scale power management is based on false perceptions, one of which is that power management systems may interfere with core IT processes. And while members of our power management workgroup have worked collaboratively to address this perception, it was great to see that none of the vendor products Ovum looked at for their January report caused any interference with IT operations or maintenance.

It is clear however, that barriers – both real and perceived – are hindering the wide scale deployment of enterprise power management systems. But I’m pleased to say that CSCI members are leading the charge in helping to ensure these barriers are eliminated. And I’m equally pleased to say that our Power Management workgroup moves quickly to address new issues as soon as we learn about them from members and from the global information and communications technologies (ICT) community.

During the last several months our power management workgroup has held productive roundtables throughout North America and in Europe with the number one goal of helping to ensure that software and power management can always work seamlessly together. These events have brought CSCI power management experts together with developers and enterprises to address a wide variety of power management issues and have been extremely successful in helping to move enterprise power management systems forward.

As we move full-speed-ahead into a new year, we’ve made increasing the adoption of power management on laptops, PCs and servers a top focus area for 2012. And with 700 corporate members from around the world and over 11,000 people joining as individuals by pledging to use power management at home and at work, we’re moving quickly to increase the well over $2 billion in annual energy costs we’ve helped the global ICT industry save through the use of power management and more energy efficient computing.

Hats off to Ovum for helping to educate businesses and organizations about the benefits power management can deliver. And here’s to an ever increasing number of people and businesses leveraging power management as an important tool for meeting a variety of energy saving and sustainability goals.

The Facebook IPO – $38.00?

Posted on January 31, 2012July 22, 2018 by Russ DeVeau

All eyes on the potential Facebook IPO. I’ll be watching this from the perspective of what the IPO may mean for the overall social networking and advertising industries, and from the user privacy point of view. But like most folks, I’m also curious about price points, where it may open and where it goes over the short- and long-term. – Russ DeVeau

Update: On IPO day, FB closes at 38.23.

The McDonald’s #McDStories Twitter Campaign

Posted on January 26, 2012July 22, 2018 by Russ DeVeau

Epic #McFail or social media growing pains?

There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.

Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.

The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.

I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.

Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau

– Should a social media contest be on your content calendar?

– Russ DeVeau on community and social media management

Russ DeVeau on Google, Bing, Yahoo and other search engines…

Posted on January 25, 2012December 9, 2016 by Russ DeVeau

I use them all and have some very strong preferences and requirements when it comes to search engines and search capabilities.

Wondering what the privacy experts at Kantara Initiative – and their partner orgs – think about Google’s new privacy updates.- Russ DeVeau

Russ DeVeau bio

Posted on January 22, 2012September 11, 2019 by Russ DeVeau

Russ DeVeau is a communications specialist and writer specialized in helping organizations meet strategic marketing, public relations and visibility objectives.

He has focused extensively on the technology and telecommunications sectors and has been at the forefront of positioning many of the most influential Internet, e-business and mobile initiatives.

For the past decade, DeVeau has managed strategic communications for organizations in the digital identity management and security and privacy markets, as well as high-visibility campaigns and proactive programs for positioning some of the technologies and organizations that are helping to drive digital transformation and the Industry 4.0 revolution.

Having been based in London, Paris and New York, DeVeau has worked with some of the most well-known brands in the world including Alcatel, American Express, AOL, AT&T, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, NTT, Oracle, RSA and SAP.

He has provided strategic and hands-on tactical communications services in support of numerous technology industry ‘firsts’ and has partnered with senior executives, developer communities and marketing teams worldwide to position and launch new business initiatives and a wide range of innovative products and services.

As an acclaimed market researcher and strategist, DeVeau has helped organizations of all sizes implement proactive media and industry analyst relations programs in support of corporate branding initiatives, crisis communications and merger and acquisition activities.

He is a recognized leader in helping organizations understand the value social media can deliver to today’s communications initiatives and has created and launched campaigns that blend traditional public relations programs with new media strategies and tactics to meet a variety of communications and visibility objectives.

DeVeau has presented to audiences around the world on best practices for successful industry analyst, media and social media relations, authored two books on the subject of fiber optic illumination and regularly writes blogs, byline articles, executive reports, newsletters and strategic positioning papers.

He has served on numerous educational boards and committees and has a BA in communications and marketing from Central Connecticut State University and an MFA from Parsons School of Design in New York City.

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