Machine learning tools for content creators…curation

russ deveau machine learning for content creators russell deveauSpeaking of machine learning tools for content creators

Curation is an excellent example of a machine learning tool content creators and marketing teams can implement today to help realize a wide range of community building, positioning, search and visibility goals.

I’ve been using curation technologies for well over a decade. My first successes with curation came during the years when I served as the content and public relations lead for the launch of Kantara Initiative.

Back then we incorporated Yahoo Pipes technologies into Kantara’s community page to continuously showcase digital identity news and trends on the Kantara website.

I show an image of what the curated Kantara site looked like in the post, Yahoo Pipes and web aggregation as a strategic communications strategy and talk more about curation strategies in the posts, Russ DeVeau on curation attribution and Curation in the era of fake news.

Fast forward to today and curation platforms continue to evolve and improve significantly – and these improvements are due largely to automation and machine learning.

I launched the Sustainable ICT Daily several years ago when I was managing content development and marketing for Climate Savers Computing Initiative (CSCI). The pages – made up of content I personally curated – were an important tactic for placing messages and showcasing CSCI executives and initiatives on a regular basis.

I launched the Edge and Fog Computing Daily last year when I was managing community and content development for the OpenFog Consortium. It took a while for this platform to deliver the results I wanted to see mainly because edge and fog were relatively new subjects at the time. There wasn’t enough content on web and social feeds to regularly produce and distribute a high-quality curated page on edge and fog computing.

Machine learning processes continuously improve based on a steady stream of quality data. As the edge and fog computing conversation moved more into the mainstream – driven in part by the content I developed for OpenFog and Fog World Congress 2017 – the Edge and Fog Computing Daily became a valuable and widely distributed resource for aggregated news and content on edge and fog computing.

The experts at Adobe have stated that machine learning tools for content creators will save time. The Edge and Fog Daily is automated based on my preferences for key words and hashtags. Machine learning allows the curation process to regularly improve results. Beyond a review of  the headlines included in the daily report, I don’t spend any time on the curation or distribution process.

Curation has proven to be a valuable component of many of my most successful  communications campaigns and programs. Machine learning helps ensure the results are exceptional. – Russ DeVeau

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Helping to drive the fog computing conversation in markets around the world

Such an honor to have this LinkedIn reference from Lynne Canavan!

“I had the privilege and pleasure to work with Russ over the past year at the OpenFog Consortium, where Russ quickly became a highly-valued member of our marketing team. Russ was responsible for more than doubling our number of relevant and highly engaged community members across Twitter and LinkedIn in a very short period of time. Through his efforts, the organization became a global leader in the emerging industry conversation on fog computing. Our content was credible, relevant and was thoughtfully / cleverly packaged to gain attention and to keep our messages in front of the right audiences. I’ve been blown away, week after week, at what he delivers. He is quick thinking, creative, fun to work with – plus he executes flawlessly. Quite simply, Russ is the best at community building and social media.”

Lynne was the executive director of the OpenFog Consortium when I met her at a New York City tech event early last year. Shortly after we met, I took on community building, social media and messaging for several OpenFog initiatives.

My time this summer got super booked as I began working my way through a waiting list of projects I’ve had on hold for a while. So, a fresh set of eyes have taken over OpenFog social media. My last piece of OpenFog content was posted on July 10, in a tweet announcing that IDC’s Ashish Nadkarni will be speaking at Fog World Congress 2018.

I had a lot of fun working with the OpenFog team to help position OpenFog, fog computing and Fog World Congress in markets around the world.

Speaking of Fog World Congress, I attended and promoted the first Fog World Congress held last fall in Santa Clara. This year, Fog World Congress is taking place in San Francisco on October 1- 3. It’s a not-to-miss event for anyone interested in learning about edge and fog computing from global experts.

The image below includes pictures I took at Fog World Congress 2017. Lynne Canavan is pictured on the top row, all the way on the right. Lynne was welcoming hundreds of attendees to the conference when I took this picture. – Russ DeVeau

Russ DeVeau Fog World Congress OpenFog fog computing

Fog World Congress – a unique opportunity to learn about edge and fog computing from global experts

1 openfog fog world congress 1 2018

The dates and location for Fog World Congress 2018 were announced by the OpenFog Consortium yesterday. This year’s event is taking place in San Francisco on October 1 – 3.

Fog World Congress provides a unique opportunity to learn about edge and fog computing from global experts who are driving a wide range of Industry 4.0 and digital transformation initiatives.

I had the opportunity to attend Fog World Congress 2017 – the first ever Fog World Congress, held last fall in Santa Clara – as part of the conference marketing and content development team. Hundreds of people from around the world participated in this exciting inaugural event.

Fog computing is the technology helping to advance a smarter world – smarter cities, smarter factories, smarter homes, smarter devices and things – and is considered a requirement for the wide scale deployment of autonomous vehicles, drones and robotics.

Fog World Congress is the premier global event devoted to all things fog. The conference provides a unique opportunity for participants to understand the many opportunities surrounding the fast-moving and continuously growing fog computing market. – Russ DeVeau

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#IoT in #NYC, an open standards approach

russ-deveau-iot-in-nyc

I attended the IoT Central meetup in Manhattan last week. The meeting was held at Grand Central Tech – a great space at 335 Madison Avenue where Facebook once had NYC offices – and featured a presentation by Cisco’s IoT innovator, Maciej Kranz.

Kranz gave a top-notch overview of the history and current state of the IoT industry. He highlighted some use cases and early success stories and reviewed a few extremely interesting ROI scenarios.  He also discussed some of the pain points the market has been experiencing and identified a couple areas that need to be addressed if the industry is to move IoT initiatives forward more quickly.

While I found the entire presentation both interesting and informative, given my background in positioning proven interoperable technologies in the digital identity, security and privacy sectors – and my proactive work with global technology consortia and standards bodies – I was very interested in what Kranz had to say about open standards in the IoT sector – and he said quite a bit.

I appreciated hearing Kranz state so clearly – and pretty much right after he began his open standards discussion – that he believes companies embracing open standards will be the ultimate winners in the IoT space.  This is an important message for any developer or organization looking to begin – or expand on – IoT initiatives.

I also appreciated hearing Kranz’s dive down into what he sees as some of the IoT priorities tech consortia and standards bodies need to address. Those priorities included standardizing interfaces and standardizing the way sensors share data. Kranz went on to say that he felt it was important to have one agreed upon standard for solving common cross-industry IoT issues.

Kranz noted that there are many – in fact, dozens and dozens – of consortia working on a wide range of IoT challenges. I’ll highlight some of those organizations in upcoming articles. In the meantime, take a look at the Open Fog Consortium, an organization Kranz gave a shout-out to during his presentation. – Russ DeVeau

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What’s your favorite tech event?

russ deveau what's your favorite tech event russell deveauMy experience working in the technology sector includes providing strategic proactive communications support for events taking place in markets around the world. I help organizations leverage events to meet a wide range of marketing, relationship building, storytelling and visibility objectives.

I’ve had a lot of success placing keynote speakers and panelists at global top-tier vendor sponsored events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World, as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One.

My experience in managing events – including global award and recognition programs – allows me to quickly identify the conferences and events where my clients should have a presence and where marketing dollars will be spent wisely.

Of course, after working in the technology sector for nearly two decades, there are several events I look forward to every year. One of these events is the RSA Conference.

RSA is among my favorite events to participate in from the communications point of view largely because the standards for accepting speakers are so high, the pre-registered influencer list is always top-notch and the opportunities for generating traditional and social media coverage can be significant.

I’ve placed nearly fifty spokespersons in RSA speaking slots during my career in high-tech communications to date and have leveraged these placements to proactively tell a wide range of industry leadership stories in markets around the world.

Placing and promoting speakers at RSA Conferences – and at other strategic events around the globe – is part of almost every executive positioning program I manage and is a strategy I have incorporated into many of my most successful integrated communications campaigns.

Sometimes however, I can’t find an event that will help my clients realize all of the communications goals I want to achieve. When that happens – and somewhat mirroring how the IDDY Awards were conceived and launched – I often end up working with clients to create an entirely new event where I know all of my positioning objectives will be met.

I’ve had a lot of fun – and delivered a lot of marketing successes to clients – creating, managing and promoting a wide range of in-person, virtual and social media events.

Check out a handful of some of the hundreds of unique events – including some of the technology industry’s earliest interactive public webcasts designed to enhance news programs and integrated proactive campaigns – I’ve helped create, promote and populate on behalf of clients in the online security and privacy, web services, sustainable ICT, big data, data center and enterprise cloud sectors. – Russ DeVeau

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Web Services Programs Launch in Hong Kong, Paris, San Francisco & Vancouver

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