I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.
So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.
In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.
Content development discussions are the new norm. – Russ DeVeau