Tag: Russell L. DeVeau

Moms trust blogs!

Posted on by Russ DeVeau

Anyone developing communications programs targeting moms and families will be interested in taking a look at this report released last week at the eighth annual Marketing to Moms Conference.

Moms trust blogs!

A survey of 1200 moms found that over 80% of them trust blogs more than any other social channel when it comes to making purchasing decisions.

I know how important blogs are to reaching this incredibly diverse demographic based on several of the global projects I’ve been involved with this year. Congrats to the folks over at Child’s Play PR for confirming how important trusted – and trusted is the keyword here – blogs are to moms and families. – Russ DeVeau

 

Technology #interop matters

Posted on by Russ DeVeau

russ-deveau-tech-interop-matters-wtc

My communications experience in the digital identity management and technology sectors includes five years of managing global proactive industry analyst, media and social media relations for the Liberty Interoperable testing program.

This includes working with leading deployers of identity solutions such as the US GSA and governments around the world, as well as with top vendors in the identity sector such as Entrust, IBM, Microsoft, Novell, Ping Identity, SAP and Siemens to position and promote the program and vendor products in global markets.

Select positioning and media and industry analyst placements follow. – Russ DeVeau

Internet News – Liberty Alliance Unveils Improved SAML Certification
Government Computer News – SAML-compliant products named
eWeek – Federated Identity: More Security Products Take Home Passing Grades
ZDNet – Liberty Alliance endorses new ID products
TechTarget – SAML gains momentum
InfoWorld – Seven pass latest Liberty Alliance conformance tests
GCN – Single sign-on protocol gains steam as more products are certified 
Network World – Microsoft passes its first SAML 2.0 interoperability test 
Dark Reading – Seven Big-Name Vendors Pass SAML 2.0 Interoperability Testing 
Gartner – New Identity Federation Moves Should Help Increase Adoption 
 
 

Russ DeVeau and Earth Hour

Posted on by Russ DeVeau

Earth Hour takes place this Saturday, March 31 from 8:30 to 9:30pm in local time zones. Participation in the global event has grown by millions since Earth Hour was first held in Australia back in 2007.

With a focus on positioning energy efficient technologies in global markets, I’m proud to join the celebration again this year and equally proud to help promote the “go beyond the hour to do more for the planet all year long” message that the World Wildlife Fund established in 2011.

One of the easiest ways to go beyond the hour to reduce energy consumption at home and at work is by turning your laptop and PC power management on. It’s a set-it-and-forget-it step that could save you up to $60 a year in energy costs for every computer using power management and is an easy way to do more for the planet all year long.

Check the Earth Hour website for great info about this year’s event. – Russ DeVeau

The McDonald’s #McDStories Twitter Campaign

Posted on by Russ DeVeau

Epic #McFail or social media growing pains?

There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.

Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.

The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.

I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.

Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau

Related:

– Should a social media contest be on your content calendar?

– Russ DeVeau on community and social media management

Russ DeVeau on Google, Bing, Yahoo and other search engines…

Posted on by Russ DeVeau

I use them all and have some very strong preferences and requirements when it comes to search engines and search capabilities.

Wondering what the privacy experts at Kantara Initiative – and their partner orgs – think about Google’s new privacy updates.- Russ DeVeau

Russ DeVeau bio

Posted on by Russ DeVeau

Russ DeVeau is a communications specialist and writer specialized in helping organizations meet strategic marketing, public relations and visibility objectives.

He has focused extensively on the technology and telecommunications sectors and has been at the forefront of positioning many of the most influential Internet, e-business and mobile initiatives.

For the past decade, DeVeau has managed strategic communications for organizations in the digital identity management and security and privacy markets, as well as high-visibility campaigns and proactive programs for positioning some of the technologies and organizations that are helping to drive digital transformation and the Industry 4.0 revolution.

Having been based in London, Paris and New York, DeVeau has worked with some of the most well-known brands in the world including Alcatel, American Express, AOL, AT&T, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, NTT, Oracle, RSA and SAP.

He has provided strategic and hands-on tactical communications services in support of numerous technology industry ‘firsts’ and has partnered with senior executives, developer communities and marketing teams worldwide to position and launch new business initiatives and a wide range of innovative products and services.

As an acclaimed market researcher and strategist, DeVeau has helped organizations of all sizes implement proactive media and industry analyst relations programs in support of corporate branding initiatives, crisis communications and merger and acquisition activities.

He is a recognized leader in helping organizations understand the value social media can deliver to today’s communications initiatives and has created and launched campaigns that blend traditional public relations programs with new media strategies and tactics to meet a variety of communications and visibility objectives.

DeVeau has presented to audiences around the world on best practices for successful industry analyst, media and social media relations, authored two books on the subject of fiber optic illumination and regularly writes blogs, byline articles, executive reports, newsletters and strategic positioning papers.

He has served on numerous educational boards and committees and has a BA in communications and marketing from Central Connecticut State University and an MFA from Parsons School of Design in New York City.

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