I wrote the book Fiber Optic Lighting, A Guide for Specifiers, one of the first books to explore how fiber optic systems could be used to illuminate architectural and museum environments.
With original research sponsored by the Metropolitan Museum of Art, this educational text was well reviewed, released in multiple languages and acquired by libraries around the world.
Since then I’ve worked on competitive positioning, content development, editorial and strategic communications programs with marketing and technology teams from some of the world’s most recognized brands including Alcatel, American Express, AOL, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, Oracle, RSA and SAP.
My content and editorial philosophy is based on the understanding that every organization has important stories to tell. I specialize in helping clients identify, develop and promote these stories.
Influencing search across traditional and social search engines is always a top goal when I develop strategic content. This is why every piece of content I develop is optimized to ensure my clients come up in targeted and far-reaching search results based on keywords, key messages and important industry trends.
I regularly create, edit, and write a wide variety of strategic copy and content for websites, traditional and social media, internal and external communications initiatives, SEO (Search Engine Optimization) programs, and integrated marketing campaigns including blogs, case studies, byline and ghostwritten articles, marketing collateral, newsletters, news stories, positioning papers and press releases.
My business model includes regularly partnering with ad agencies, branding and creative teams, and editors and writers on a wide range of content development, editorial and marketing programs. I am always interested in looking at new projects and opportunities. – Russ DeVeau