The year was 1999. I was managing customer reference programs for some of IBM’s Java initiatives and ghostwriting byline articles for a couple of IBM executives as part of a global campaign to position Java as ready for business.
Here’s an article I wrote that was published in THE Journal, a top-tier trade magazine focused largely on showcasing how technology can transform education and the education sector. Back then the magazine was distributed in print at a cost of 3.50 U.S. dollars per issue.
The story explores how Java was being used by universities to update legacy computing systems to offer students new services and to conduct e-business, a term IBM and the team I was working with during those years did a fantastic job of branding.
I wrote this article for Pat Sueltz, who was an IBM General Manager at the time. She was a great spokesperson and one of the first women executives I crossed paths with at IBM.
I had recently left a marketing position at Hartford College for Women, where one of the programs I worked on recognized women in leadership positions. I was – and continue to be – sensitive to diversity and glass ceiling issues.
When I wrote this article in 1999, I appreciated the fact that IBM seemed to be extremely committed to moving women into leadership roles. – Russ DeVeau