The year was 1999. I was managing customer reference programs for some of IBM’s Java initiatives and ghostwriting byline articles for a couple of IBM executives as part of a global campaign to position Java as ready for business.
Here’s an article I wrote that was published in THE Journal, a top-tier trade magazine focused largely on showcasing how technology can transform education and the education sector. Back then the magazine was distributed in print at a cost of 3.50 U.S. dollars per issue.
Java Solutions Expand Student Services at the University Level
The story explores how Java was being used by universities to update legacy computing systems to offer students new services and to conduct e-business, a term IBM and the team I was working with during those years did a fantastic job of branding.
I wrote this article for Pat Sueltz, who was an IBM General Manager at the time. She was a great spokesperson and one of the first women executives I crossed paths with at IBM.
I had recently left a marketing position at Hartford College for Women, where one of the programs I worked on recognized women in leadership positions. I was – and continue to be – sensitive to diversity and glass ceiling issues.
When I wrote this article in 1999, I appreciated the fact that IBM seemed to be extremely committed to moving women into leadership roles. – Russ DeVeau