I just posted a case study and content portfolio focused on some of the community building, messaging and content development and marketing programs I recently completed for the OpenFog Consortium.
Driving the Fog Conversation is a fun look at some of the proactive strategies and tactics I developed and implemented to drive global awareness of fog computing and to promote and populate Fog World Congress, the first international conference focused entirely on edge and fog computing.
The case study introduces fog computing and talks about some of the challenges involved in implementing a results-driven content development and marketing program from the ground up and on a time crunch. It discusses the importance of education and key messages in a proactive campaign and outlines some of the top-notch results achieved when it came to building community and driving standing room only crowds.
Some phenomenal analytics are also highlighted. In fact, this Industry 4.0 campaign delivered some of the best analytics I have ever generated during a short-term proactive program.
The content portfolio shows some of the branded content and messages I developed to position fog computing and Fog World Congress. I remain a big fan of many of the content styles I used in this extremely proactive program including the bold and simple messages that stand out in all social media feeds.