Tag: linkedin

Social media security issues as Pinterest is jamming

Posted on by Russ DeVeau

According to an article published last week in Social Media Today, July saw Facebook retake the lead in driving traffic. StumbleUpon is number two, slightly ahead of YouTube and Pinterest, with Reddit and Twitter taking fifth and sixth place, respectively. As Digg moves through a revamp in terms of look and functionality, the social networking site is number seven on the driving traffic list.

 

I’ve been keeping a close eye on the growth of Pinterest – while also noting how this growth has helped spur user security issues – for quite a while. As the traffic trend line continues to point up, I’m also paying close attention to how traffic from Pinterest is playing an important role in driving e-commerce.

But it’s the “pin it to win it” phenomenon that is causing several client teams to take a closer look at Pinterest. This contest concept has proven to be a great strategy for placing messages and increasing visibility across a variety of media.

I’m in the early stages of planning a pin-it-to-win-it contest and the communications opportunities are significant. Is it time your organization had a strong presence on Pinterest? – Russ DeVeau

What’s your content strategy?

Posted on by Russ DeVeau

Do you have a Content Strategy?I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.

So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.

In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.

Content development discussions are the new norm. – Russ DeVeau

 

Senior corporate executives on Twitter

Posted on by Russ DeVeau

eMarketer Daily is reporting on a study conducted by BRANDfog showing that consumers appreciate company leaders who engage in social media activities.

I’m a huge fan of senior executives taking to social media platforms to communicate messages and to interact with customers, influencers and targeted communities.

Clear goals and messages need to be established before organizations move to leverage social media and flexibility is always key to realizing short and long-term successes. – Russ DeVeau

A shift in the social networking landscape?

Posted on by Russ DeVeau

Among some of my clients – as well as in the overall social networking industry – I’m seeing a general increase in LinkedIn activity, with Facebook somewhat flat and Twitter continuing to grow.

I’m regularly looking at ways to best leverage – and help shape – these and other potential social networking trends. I do this mainly to ensure that I am consistently delivering new positioning and visibility opportunities to my clients.

Clear and flexible goals should be in place before embarking on any new social networking initiative. Is it time your organization had a plan and goals for leveraging LinkedIn, Facebook and Twitter? – Russ DeVeau