I’ve had the opportunity to work with some incredibly talented senior executives and developer, communications and technology teams from many of the world’s most recognized brands.
I have also partnered with executives and marketing teams from a wide range of innovative startups and SMBs.
My experience spans vertical market segments and Business-to-business (B2B), Business-to-consumer (B2C) and Business-to-government (B2G) initiatives.
My tech expertise is in enterprise and mobile applications and services; digital identity management including governance and security and privacy; energy efficiency and sustainable ICT; global technology consortia and standards bodies including partnerships, interoperability and quality assurance testing programs; and Industry 4.0 initiatives and technologies.
Highlights of my experience include serving as the agency lead for the launch of IBM’s global telecom business unit – which included the launch of many of IBM’s premiere media and mobile initiatives – and managing high-visibility product launches and integrated campaigns and programs for Alcatel, HP, Oracle and SAP.
I’ve managed executive positioning programs for clients positioning in the data center, digital identity management, big data, data analytics, enterprise cloud, green IT, mobile, telecom and service provider sectors.
Over the past decade or so, I’ve had the opportunity to work with some incredible teams to position a wide range of initiatives and executives at the forefront of some of the most important trends in the digital identity management, security, privacy, sustainable ICT, mobile application quality, big data, data center and enterprise cloud sectors.
A list of some of the organizations I have had the opportunity to partner with on editorial, content development, community management, executive positioning, market research and proactive industry analyst, media and social media relations programs follows. – Russ DeVeau
Aetna: Media and social media relations – identity management in healthcare
Alcatel: Corporate PR, media training, product launches, strategic positioning – telecom
American Express: Executive and leadership positioning, identity theft prevention – finance
AOL: Media and social media relations – digital identity management, consumer devices
AT&T: Media relations – mobile application quality, data center and enterprise cloud
BMW: Executive positioning, industry analyst, media and social media relations – cloud
Capgemini: Media and social media relations – data center and enterprise cloud
Citi: Editorial services and media and social media relations – digital identity management
Deutsche Telekom: – Editorial and media and social media relations – digital identity
Gemalto: – Editorial services and media and social media relations – digital identity
General Motors: – Executive positioning, media relations – digital identity, automotive
Google: – Editorial services, industry analyst, media and social media relations
HP: Executive positioning, industry analyst and media and social media relations
IBM: Executive positioning, industry analyst and media and social media relations
Intel: Executive positioning, industry analyst and media and social media relations
Microsoft: Industry analyst, media and social media relations – standards and cloud
New York State Education Agencies: Editorial services, media and social media relations
New Zealand Government: Editorial services, industry analyst, media, social media
Nokia: Executive positioning, industry analyst and media relations – security and privacy
Novell: Media relations
NTT: Editorial services, industry analyst and media and social media relations
Oracle: Executive positioning, industry analyst and media and social media relations
SAP: Industry analyst and media and social media relations – software, data center, cloud
Sun Microsystems: Executive positioning, industry analyst, media, social media relations
U.K. Government: Media and social media relations – standards, digital identity management
U.S. General Services Administration (GSA): Industry analyst, media, social media relations – security, standards, identity management
U.S. Department of Defense: Media and social media relations – identity management
Vodafone: Editorial services and media and social media relations – digital identity
My technology experience includes launching the IDDY (Identity Deployment of the Year) Awards. The IDDY was the first award to recognize excellence in digital identity management and once the program was launched, soon became the award many in the global digital identity, security and privacy sectors wanted to win.
On the branding front, the IDDYs were about shining a spotlight on how digital identity management was being deployed across vertical market segments. On the communications front, the IDDYs were about managing multiple proactive media and social media campaigns to establish and continuously expand brand awareness and to build a high degree of excitement and prestige into every aspect of the program.
The IDDYs are an excellent example of an ongoing successful content development and marketing program implemented on a global scale. Check out the case study I wrote on the IDDYs for some best practices for launching and managing a global awards program here. – Russ DeVeau