I’m honored to say that my Hartford College for Women (HCW) blog has recently been recognized by Scoop.it as “highly recommended” in the history interest section.
Scoop.it is one of several curation technologies that I have incorporated into client positioning campaigns in order to support a wide range of search engine optimization (SEO) initiatives and as a tool to proactively place messages and stories.
I started my HCW blog to create a digital record of the years when I worked at the college as director of marketing and public programs. The blog has been incredibly successful in driving a wide range of search results and serves as a case study I point to whenever I am asked to speak about best practices for content development and SEO.
My job evolved significantly during the five years I worked at HCW. I had roles in facilities management, arts and public program development and in developing marketing campaigns to increase the visibility of college fundraising, community relationship building and student recruitment activities.
I had the opportunity to collaborate on conferences, educational and public programs with organizations such as the Connecticut Forum, the Hispanic Health Council, the Hartford Ballet, the Hartford Club and the Permanent Commission on the Status of Women.
I also had the opportunity to develop, manage and promote events featuring a wide range of activists, celebrities and educational and political figures such as United States Senators Chris Dodd and Joseph Lieberman, Gloria Steinem, Ellen Goodman, Billie Jean King, Deborah Norville and Sarah Brady. These programs regularly generated significant media coverage in print and broadcast outlets and brought a wide range of new and diverse audiences to HCW.
The image above is from my HCW blog. The top photo was taken on the main green of the HCW campus in the spring of 1995. I was standing to the photographer’s left when he took this picture. My team and I had just finished installing the first Connecticut Women’s Hall of Fame exhibition in the Miriam B. Butterworth Art Gallery when this picture was taken. These women came to HCW to preview the exhibition before it opened to the public and before they participated in the Connecticut Forum’s American Women in Focus event that took place later that evening at Bushnell Hall. From left to right, Sarah Brady, Faye Wattleton, Eileen Kraus, Ellen Goodman, Billie Jean King, and Debra Norville.
The bottom photo is a picture of a Hartford Courant press clipping of a story covering Gloria Steinem’s visit to Hartford as part of the Women Connect educational and networking programs. I had an early role in producing Women Connect, working shoulder to shoulder with my pal Sandra Bursey, who at the time, was director of membership at The Hartford Club.
Check out my continuously evolving Hartford College for Women blog here. – Russ DeVeau
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