Moms trust blogs!

Anyone developing communications programs targeting moms and families will be interested in taking a look at this report released last week at the eighth annual Marketing to Moms Conference.

Moms trust blogs!

A survey of 1200 moms found that over 80% of them trust blogs more than any other social channel when it comes to making purchasing decisions.

I know how important blogs are to reaching this incredibly diverse demographic based on several of the global projects I’ve been involved with this year. Congrats to the folks over at Child’s Play PR for confirming how important trusted – and trusted is the keyword here – blogs are to moms and families. – Russ DeVeau

 

What’s your content strategy?

Do you have a Content Strategy?I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.

So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.

In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.

Content development discussions are the new norm. – Russ DeVeau

 

OneID – The New Kid on the Block

I’ve worked in the digital identity space for quite a while supporting the global positioning of organizations, standards and a variety of security and privacy initiatives from both the technology and policy perspectives. This is why I’m keeping an eye on OneID, the newest kid on the block in the identity space. With $7 million in new funding, will OneID be the one to bring the need for multiple passwords to an end? – Russ DeVeau

Online identity theft and your mother’s maiden name

I’ve worked for many years with leading industry influencers and organizations working to advance a more secure, trusted and privacy-respecting internet.

This includes the launch of the Liberty Alliance Identity Theft Special Interest Group – the world’s first initiative to bring people and organizations together to collaboratively address identity theft issues on a global scale.

I have first-hand knowledge of some of the great organizations and some of the remarkable people working to combat the identity theft problem.

But even with all of the great work that has taken place to date, the risks – due in part to the incredibly rapid growth in social networking – remain high.

A survey released today by Faronics finds that an amazing 32% of respondents would send a password, banking info, or their mother’s maiden name via email or a social networking site.

As was the case ten years ago when the identity theft awareness issue was just beginning to explode, it would seem that educating on how to reduce risks that could lead to identity theft needs to remain a top industry priority. – Russ DeVeau

What’s the social media ROI?

I’m often asked how to best measure the ROI of social media programs and campaigns.

I typically answer that ROI is always determined by how well a social media program did in meeting original goals.

I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.

Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau

Online privacy concerns continue

It was early 1999 when Scott McNealy was working at Sun Microsystems and made public remarks about having zero privacy online.

McNealy was generally referring to consumers engaging in online e-commerce transactions, a phenomenon that was still relatively new at the time.

McNealy’s comments generated headlines as businesses and privacy organizations – including organizations I have partnered with – were targeting an increasing number of online privacy issues.

Fast forward to today and it appears privacy remains a huge concern among consumers. Findings from a TRUSTe report published in Direct Marketing News show that 90% of consumers worry about privacy online.

It’s a timely read as businesses, Google and social networking sites have privacy policies that continue to evolve. – Russ DeVeau

Fiber Optic Lighting, A Guide for Specifiers

russ-deveau-seo-author-writer-content-development-specialistI wrote the book Fiber Optic Lighting, A Guide for Specifiers, the first ever book to explore how fiber optic systems could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was published in 1997, released in multiple languages and acquired by libraries around the world.

Since then I’ve worked on content development, editorial and strategic communications programs with marketing and technology teams from some of the world’s most recognized brands including Alcatel, American Express, AOL, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, Oracle and SAP.

My content and editorial philosophy is based on the understanding that every organization has important stories to tell. I specialize in helping clients identify, develop and promote these stories.

Influencing search across traditional and social search engines is always a top goal when I develop strategic content. This is why every piece of content I develop and write is optimized to ensure my clients come up in targeted and far-reaching search results based on keywords, key messages and important industry trends.

I develop and write a wide variety of content for traditional and social media outlets including blogs, case studies, byline and ghostwritten articles, marketing collateral, news stories, press releases, speeches and technical, positioning and white papers.

My business model includes regularly partnering with ad agencies, branding and creative teams and editors and writers on a wide range of content development, editorial and marketing programs. – Russ DeVeau

Russ DeVeau and Earth Hour

Earth Hour takes place this Saturday, March 31 from 8:30 to 9:30pm in local time zones. Participation in the global event has grown by millions since Earth Hour was first held in Australia back in 2007.

With a focus on positioning energy efficient technologies in global markets, I’m proud to join the celebration again this year and equally proud to help promote the “go beyond the hour to do more for the planet all year long” message that the World Wildlife Fund established in 2011.

One of the easiest ways to go beyond the hour to reduce energy consumption at home and at work is by turning your laptop and PC power management on. It’s a set-it-and-forget-it step that could save you up to $60 a year in energy costs for every computer using power management and is an easy way to do more for the planet all year long.

Check the Earth Hour website for great info about this year’s event. – Russ DeVeau

Let’s talk about energy efficiency, greener clouds and sustainable ICT!

Russ DeVeau sustainability

With ten years of experience supporting tech giants and leading Internet and technology initiatives, and another ten years of experience supporting global technology consortia, I’ve expanded my portfolio of services to include an even greater focus on energy efficient technologies.

This includes sustainable information and communications technologies (ICT), the technologies that may help drive the deployment of greener clouds and the development of communications strategies and tactics to help organizations position and differentiate in these areas. – Russ DeVeau

Senior corporate executives on Twitter

eMarketer Daily is reporting on a study conducted by BRANDfog showing that consumers appreciate company leaders who engage in social media activities.

I’m a huge fan of senior executives taking to social media platforms to communicate messages and to interact with customers, influencers and targeted communities.

Clear goals and messages need to be established before organizations move to leverage social media and flexibility is always key to realizing short and long-term successes. – Russ DeVeau

Russ DeVeau on social media contests

I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.

While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.

Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau

Climate Savers Computing Announces Earth Hour Power Management Twitter Contest

Theme: Turn power management on for a greener and more energy efficient planet

PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.

CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.

In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.

“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.

Rules and prizes are available on CSCI’s Facebook page.

About Climate Savers Computing Initiative
CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on
 
the Web http://www.climatesaverscomputing.org/,
Facebook http://on.fb.me/MJhVU,
Twitter http://twitter.com/csci_tweets ,
LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah
 
                                                                                ###
 
Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.
 
Contact:
Russell DeVeau
Russ DeVeau 
Russ DeVeau on Twitter @Russ_DeVeau
 
 
 

RSA Conference 2012 Features Keynotes by Tony Blair and Robert Mueller

One of the most important security events of the year begins next week in San Francisco. RSA USA 2012 features keynotes by Tony Blair, Former Prime Minister, Great Britain and Northern Ireland, and Robert S. Mueller, III, Director, U.S. Federal Bureau of Investigation. A big theme this year is protecting yourself and your company against cyber attacks and those who launch them.

I plan on attending this event. There’s still time to register. – Russ DeVeau

Fighting phishing with standards

A while back I worked on a program that brought the FBI, the U.S. Department of Justice and industry leaders in the digital identity management sector together to collaboratively address the growing online identity theft issue.

Yet as time passes the identity theft problem continues to grow. This is why it’s good to see the launch of a new organization made up of industry leaders working together to address phishing issues with industry standards. – Russ DeVeau

A shift in the social networking landscape?

Among some of my clients – as well as in the overall social networking industry – I’m seeing a general increase in LinkedIn activity, with Facebook somewhat flat and Twitter continuing to grow.

I’m regularly looking at ways to best leverage – and help shape – these and other potential social networking trends. I do this mainly to ensure that I am consistently delivering new positioning and visibility opportunities to my clients.

Clear and flexible goals should be in place before embarking on any new social networking initiative. Is it time your organization had a plan and goals for leveraging LinkedIn, Facebook and Twitter? – Russ DeVeau

VIDEO: One of my YouTube strategies – short and sweet

 

While people are becoming increasingly more willing to click on and watch longer and longer videos, I’m still a fan of brief and fun videos that deliver the right messages. Here’s a good example from Climate Savers Computing – an organization I work with – of a 30 second video reminding viewers to turn their PC power management on to save on their electricity bills and to do their part for the environment. – Russ DeVeau

The McDonald’s #McDStories Twitter Campaign

Epic #McFail or social media growing pains?

There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.

Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.

The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.

I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.

Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau

Related:

– Should a social media contest be on your content calendar?

– Russ DeVeau on community and social media management

Russ DeVeau on Google, Bing, Yahoo and other search engines…

I use them all and have some very strong preferences and requirements when it comes to search engines and search capabilities.

Wondering what the privacy experts at Kantara Initiative – and their partner orgs – think about Google’s new privacy updates.- Russ DeVeau

Russ DeVeau bio

Russ DeVeau is a communications specialist and writer specialized in helping organizations meet strategic marketing, public relations and visibility objectives.

He has focused extensively on the technology and telecommunications sectors and has been at the forefront of positioning many of the most influential Internet, e-business and mobile initiatives.

For the past decade, DeVeau has managed strategic communications for organizations in the digital identity management and security and privacy markets, as well as high-visibility campaigns and proactive programs for positioning some of the technologies and organizations that are helping to drive digital transformation and the Industry 4.0 revolution.

Having been based in London, Paris and New York, DeVeau has worked with some of the most well-known brands in the world including Alcatel, American Express, AOL, AT&T, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, NTT, Oracle, RSA and SAP.

He has provided strategic and hands-on tactical communications services in support of numerous technology industry ‘firsts’ and has partnered with senior executives, developer communities and marketing teams worldwide to position and launch new business initiatives and a wide range of innovative products and services.

As an acclaimed market researcher and strategist, DeVeau has helped organizations of all sizes implement proactive media and industry analyst relations programs in support of corporate branding initiatives, crisis communications and merger and acquisition activities.

He is a recognized leader in helping organizations understand the value social media can deliver to today’s communications initiatives and has created and launched campaigns that blend traditional public relations programs with new media strategies and tactics to meet a variety of communications and visibility objectives.

DeVeau has presented to audiences around the world on best practices for successful industry analyst, media and social media relations, authored two books on the subject of fiber optic illumination and regularly writes blogs, byline articles, executive reports, newsletters and strategic positioning papers.

He has served on numerous educational boards and committees and has a BA in communications and marketing from Central Connecticut State University and an MFA from Parsons School of Design in New York City.

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