eMarketer Daily is reporting on a study conducted by BRANDfog showing that consumers appreciate company leaders who engage in social media activities.
I’m a huge fan of senior executives taking to social media platforms to communicate messages and to interact with customers, influencers and targeted communities.
Clear goals and messages need to be established before organizations move to leverage social media and flexibility is always key to realizing short and long-term successes. – Russ DeVeau