I point to the successes I’ve had in populating industry events whenever I discuss some of the benefits and ROI associated with social media.
I’ve driven attendance at HIMSS events, filled workshops at RSA Conferences, and gone from zero attendees to overflow capacity at JavaOne press events by aggressively leveraging Twitter as a primary communications channel.
While clear goals and flexibility are important to the success of any social media campaign, hashtag creation and management are often critical factors for realizing measurable successes on Twitter.
As I work on plans for my next potential Twitter contest, I’m having a lot of fun brainstorming hashtag development ideas with client teams.
#WhatsYourHashtagStrategy? – Russ DeVeau