I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.
While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.
Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau
Climate Savers Computing Announces Earth Hour Power Management Twitter Contest
Theme: Turn power management on for a greener and more energy efficient planet
PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.
CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.
In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.
“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.
Rules and prizes are available on CSCI’s Facebook page.
About Climate Savers Computing Initiative CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on the Web http://www.climatesaverscomputing.org/, Facebook http://on.fb.me/MJhVU, Twitter http://twitter.com/csci_tweets , LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah ### Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license. Contact: Russell DeVeau Russ DeVeau Russ DeVeau on Twitter @Russ_DeVeau