Social media security issues as Pinterest is jamming

According to an article published last week in Social Media Today, July saw Facebook retake the lead in driving traffic. StumbleUpon is number two, slightly ahead of YouTube and Pinterest, with Reddit and Twitter taking fifth and sixth place, respectively. As Digg moves through a revamp in terms of look and functionality, the social networking site is number seven on the driving traffic list.

 

I’ve been keeping a close eye on the growth of Pinterest – while also noting how this growth has helped spur user security issues – for quite a while. As the traffic trend line continues to point up, I’m also paying close attention to how traffic from Pinterest is playing an important role in driving e-commerce.

But it’s the “pin it to win it” phenomenon that is causing several client teams to take a closer look at Pinterest. This contest concept has proven to be a great strategy for placing messages and increasing visibility across a variety of media.

I’m in the early stages of planning a pin-it-to-win-it contest and the communications opportunities are significant. Is it time your organization had a strong presence on Pinterest? – Russ DeVeau

Russ DeVeau: Twitter best practices

I point to the successes I’ve had in populating industry events whenever I discuss some of the benefits and ROI associated with social media.

I’ve driven attendance at HIMSS events, filled workshops at RSA Conferences, and gone from zero attendees to overflow capacity at JavaOne press events by aggressively leveraging Twitter as a primary communications channel.

While clear goals and flexibility are important to the success of any social media campaign, hashtag creation and management are often critical factors for realizing measurable successes on Twitter.

As I work on plans for my next potential Twitter contest, I’m having a lot of fun brainstorming hashtag development ideas with client teams.

#WhatsYourHashtagStrategy? – Russ DeVeau

What’s the social media ROI?

I’m often asked how to best measure the ROI of social media programs and campaigns.

I typically answer that ROI is always determined by how well a social media program did in meeting original goals.

I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.

Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau

Russ DeVeau on social media contests

I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.

While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.

Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau

Climate Savers Computing Announces Earth Hour Power Management Twitter Contest

Theme: Turn power management on for a greener and more energy efficient planet

PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.

CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.

In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.

“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.

Rules and prizes are available on CSCI’s Facebook page.

About Climate Savers Computing Initiative
CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on
 
the Web http://www.climatesaverscomputing.org/,
Facebook http://on.fb.me/MJhVU,
Twitter http://twitter.com/csci_tweets ,
LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah
 
                                                                                ###
 
Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.
 
Contact:
Russell DeVeau
Russ DeVeau 
Russ DeVeau on Twitter @Russ_DeVeau
 
 
 

Russ DeVeau on social media contest prep

I’m readying another social media contest for one of my clients. Following #win, #contest and #sweepstakes hashtags. #Giveaway is hopping as well. These are important feeds for organizations looking to launch and manage contest campaigns on Twitter. – Russ DeVeau

Related:

Russ DeVeau: Should a social media contest be on your content calendar?