Tag: industry analyst relations

Technology #interop matters

Posted on by Russ DeVeau

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My communications experience in the digital identity management and technology sectors includes five years of managing global proactive industry analyst, media and social media relations for the Liberty Interoperable testing program.

This includes working with leading deployers of identity solutions such as the US GSA and governments around the world, as well as with top vendors in the identity sector such as Entrust, IBM, Microsoft, Novell, Ping Identity, SAP and Siemens to position and promote the program and vendor products in global markets.

Select positioning and media and industry analyst placements follow. – Russ DeVeau

Internet News – Liberty Alliance Unveils Improved SAML Certification
Government Computer News – SAML-compliant products named
eWeek – Federated Identity: More Security Products Take Home Passing Grades
ZDNet – Liberty Alliance endorses new ID products
TechTarget – SAML gains momentum
InfoWorld – Seven pass latest Liberty Alliance conformance tests
GCN – Single sign-on protocol gains steam as more products are certified 
Network World – Microsoft passes its first SAML 2.0 interoperability test 
Dark Reading – Seven Big-Name Vendors Pass SAML 2.0 Interoperability Testing 
Gartner – New Identity Federation Moves Should Help Increase Adoption 
 
 

Online identity theft and your mother’s maiden name

Posted on by Russ DeVeau

I’ve worked for many years with leading industry influencers and organizations working to advance a more secure, trusted and privacy-respecting internet.

This includes the launch of the Liberty Alliance Identity Theft Special Interest Group – the world’s first initiative to bring people and organizations together to collaboratively address identity theft issues on a global scale.

I have first-hand knowledge of some of the great organizations and some of the remarkable people working to combat the identity theft problem.

But even with all of the great work that has taken place to date, the risks – due in part to the incredibly rapid growth in social networking – remain high.

A survey released today by Faronics finds that an amazing 32% of respondents would send a password, banking info, or their mother’s maiden name via email or a social networking site.

As was the case ten years ago when the identity theft awareness issue was just beginning to explode, it would seem that educating on how to reduce risks that could lead to identity theft needs to remain a top industry priority. – Russ DeVeau

The McDonald’s #McDStories Twitter Campaign

Posted on by Russ DeVeau

Epic #McFail or social media growing pains?

There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.

Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.

The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.

I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.

Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau

Related:

– Should a social media contest be on your content calendar?

– Russ DeVeau on community and social media management