My experience working in the technology sector includes providing strategic proactive communications support for events taking place in markets around the world. I help organizations leverage events to meet a wide range of marketing, relationship building, storytelling and visibility objectives.
I’ve had a lot of success placing keynote speakers and panelists at global top tier vendor sponsored events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World, as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One.
My experience in managing events – including global award and recognition programs – allows me to quickly identify the conferences and events where my clients should have a presence and where marketing dollars will be spent wisely.
Of course, after working in the technology sector for nearly two decades, there are several events I look forward to every year. One of those events is the RSA Conference.
RSA is among my favorite events largely because the standards for accepting speakers are so high, the pre-registered influencer list is always top-notch and the opportunities for generating traditional and social media coverage can be significant.
I’ve placed nearly fifty spokespersons in RSA speaking slots during my career in high-tech communications to date and have leveraged these placements to proactively tell a wide range of industry leadership stories in markets around the world.
Placing and promoting speakers at RSA Conferences – and at other strategic events around the globe – is part of almost every executive positioning program I manage and is a strategy I have incorporated into many of my most successful integrated communications campaigns.
Every now and then I can’t find an established event that will help my clients realize all of the communications goals I want to achieve. When that happens – and somewhat mirroring how the IDDY Awards were conceived and launched – I often end up working with clients to create an entirely new event where I know all of my positioning objectives will be met.
I’ve had a lot of fun – and delivered a lot of marketing successes to clients – creating, managing and promoting a wide range of in-person, virtual and social media events.
Check out a handful of some of the hundreds of unique events – including some of the technology industry’s earliest interactive public webcasts designed to enhance news programs and integrated proactive campaigns – I’ve helped create, promote and populate on behalf of clients positioning in security and privacy, web services, sustainable ICT, big data, data center, Industry 4.0 and enterprise cloud markets.
– Zero Day -Threat Focus of New Privacy in an Online World Webcast with USA Today
The image above is a piece of content I created for a GE Healthcare and RTI public webinar in 2019. The piece follows the content style I launched in 2017 where messages stand out on any social media feed and are easy to read on any device. This was an extremely successful event – over 300 attendees – with GE Healthcare and GE executives posting webinar content regularly on a wide range of social media feeds. – Russ DeVeau