My experience working in the technology sector includes providing strategic proactive communications support for events taking place in markets around the world. I help organizations leverage events to meet a wide range of marketing, relationship building, storytelling and visibility objectives.
I’ve had a lot of success placing keynote speakers and panelists at global top-tier vendor-sponsored events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World, as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One.
Of course, after working in the technology sector for nearly two decades, there are several events I look forward to every year. One of those events is the RSA Conference.
RSA is among my favorite events largely because the standards for accepting speakers are so high, the pre-registered influencer list is always top-notch and the opportunities for generating traditional and social media coverage can be significant.
I’ve placed nearly fifty spokespersons in RSA speaking slots during my career to date and have leveraged these placements to proactively tell a wide range of industry leadership stories in markets around the world.
Every now and then I can’t find an established event that will help clients realize all of the communications goals I want to achieve. When that happens, I often end up working with client teams to create an entirely new event where I know all of my community building and marketing objectives will be met.
The IDDY Award – pronounced Eye-Dee, and standing for Identity Deployment of the Year, is a great example of an event I developed with the number one goal of consistently providing clients with new community building and positioning opportunities.
The IDDY was the first award to recognize excellence in digital identity management and, once the program launched, soon became the award many in the global digital identity, security and privacy sectors wanted to win. I highlight some of the best practices I learned during my time managing the IDDYs in a case study published on my LinkedIn page here.
The image above is a piece of content I recently created for a GE Healthcare and RTI public webinar. The piece follows my content development best practices style where messages stand out on any social media feed and are easy to read on any device. This was an extremely successful virtual event – over 300 attendees – with GE Healthcare and GE executives posting webinar content regularly on a wide range of social media feeds.
Check out a some of the hundreds of unique events I’ve helped create, promote and populate on behalf of clients positioning in security and privacy, web services, sustainable ICT, big data, data center, Industry 4.0 and enterprise cloud markets below.
– Zero Day -Threat Focus of New Privacy in an Online World Webcast with USA Today