social media – russ deveau

Russ DeVeau: My blended approach to communications

Posted on May 15, 2012April 23, 2019 by Russ DeVeau

I often talk with clients and potential clients about my blended approach to communications and public relations. This is a proactive program that combines traditional and social media strategies and tactics with a steady stream of fresh content to help people and organizations reach positioning and visibility goals.

Here’s a good example of the blended approach in action from Climate Savers Computing Initiative (CSCI), a global leader in sustainability and energy efficiency initiatives, and an organization I support on the messaging and visibility front.

Blogging, news, events, video and social media – they all play an important role in today’s proactive communications programs – and they all provide important tools for communicating key messages to communities and influencers.

I launched my blended approach to integrated communications in 2006. Since then I’ve analyzed and worked with hundreds of social tools, networking, sharing, and community sites to stay on top of the continuously evolving social media industry and to ensure I am always maximizing client community building, visibility and message placement opportunities.- Russ DeVeau

What’s your content strategy?

Posted on May 3, 2012July 17, 2017 by Russ DeVeau

I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.

So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.

In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.

Content development discussions are the new norm. – Russ DeVeau

What’s the social media ROI?

Posted on April 17, 2012November 30, 2016 by Russ DeVeau

I’m often asked how to best measure the ROI of social media programs and campaigns.

I typically answer that ROI is always determined by how well a social media program did in meeting original goals.

I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.

Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau

Senior corporate executives on Twitter

Posted on March 27, 2012October 27, 2016 by Russ DeVeau

eMarketer Daily is reporting on a study conducted by BRANDfog showing that consumers appreciate company leaders who engage in social media activities.

I’m a huge fan of senior executives taking to social media platforms to communicate messages and to interact with customers, influencers and targeted communities.

Clear goals and messages need to be established before organizations move to leverage social media and flexibility is always key to realizing short and long-term successes. – Russ DeVeau

Russ DeVeau on social media contests

Posted on March 15, 2012October 27, 2016 by Russ DeVeau

I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.

While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.

Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau

Climate Savers Computing Announces Earth Hour Power Management Twitter Contest

Theme: Turn power management on for a greener and more energy efficient planet

PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.

CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.

In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.

“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.

Rules and prizes are available on CSCI’s Facebook page.

About Climate Savers Computing Initiative

CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on

the Web http://www.climatesaverscomputing.org/,

Facebook http://on.fb.me/MJhVU,

Twitter http://twitter.com/csci_tweets ,

LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah

###

Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.

Contact:

Russell DeVeau

Russ DeVeau

Russ DeVeau on Twitter @Russ_DeVeau

Client educational video

Posted on February 27, 2012September 13, 2016 by Russ DeVeau

A great example of an educational video by Climate Savers Computing, one of the organizations I support.

Who knew the benefits of power management could be so significant? – Russ DeVeau

500 million Twitter users

Posted on February 23, 2012October 27, 2016 by Russ DeVeau

Twitter has hit 500 million users and is growing at over 1 million accounts per day.

While some analysts are questioning how many accounts are actually active, on average 13 new Twitter accounts are created every second.

I’m readying a new research project where nearly every Twitter feed I’m monitoring is filled with spam. I’m wondering how many of the 500 million Twitter accounts have been developed specifically for spamming purposes.

I’ll address Twitter spam in a best practices document I expect to release later this year. – Russ DeVeau

Twitter for breaking news?

Posted on February 13, 2012July 22, 2018 by Russ DeVeau

Mashable reported yesterday that news of Whitney Houston’s death broke on Twitter almost thirty minutes before major news outlets began reporting on the story.

This is another significant proof point for demonstrating how Twitter and other social media platforms are forever changing the communications and media worlds.

I’m increasingly seeing Twitter used both as a news source and as a platform for breaking and issuing news.

Is it time your organization had a Twitter strategy? – Russ DeVeau

VIDEO: One of my YouTube strategies – short and sweet

Posted on February 6, 2012July 15, 2017 by Russ DeVeau

While people are becoming increasingly more willing to click on and watch longer and longer videos, I’m still a fan of brief and fun videos that deliver the right messages. Here’s a good example from Climate Savers Computing – an organization I work with – of a 30 second video reminding viewers to turn their PC power management on to save on their electricity bills and to do their part for the environment. – Russ DeVeau

The Facebook IPO – $38.00?

Posted on January 31, 2012July 22, 2018 by Russ DeVeau

All eyes on the potential Facebook IPO. I’ll be watching this from the perspective of what the IPO may mean for the overall social networking and advertising industries, and from the user privacy point of view. But like most folks, I’m also curious about price points, where it may open and where it goes over the short- and long-term. – Russ DeVeau

Update: On IPO day, FB closes at 38.23.

The McDonald’s #McDStories Twitter Campaign

Posted on January 26, 2012July 22, 2018 by Russ DeVeau

Epic #McFail or social media growing pains?

There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.

Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.

The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.

I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.

Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau

– Should a social media contest be on your content calendar?

– Russ DeVeau on community and social media management

Russ DeVeau on Google, Bing, Yahoo and other search engines…

Posted on January 25, 2012December 9, 2016 by Russ DeVeau

I use them all and have some very strong preferences and requirements when it comes to search engines and search capabilities.

Wondering what the privacy experts at Kantara Initiative – and their partner orgs – think about Google’s new privacy updates.- Russ DeVeau

Russ DeVeau bio

Posted on January 22, 2012September 11, 2019 by Russ DeVeau

Russ DeVeau is a communications specialist and writer specialized in helping organizations meet strategic marketing, public relations and visibility objectives.

He has focused extensively on the technology and telecommunications sectors and has been at the forefront of positioning many of the most influential Internet, e-business and mobile initiatives.

For the past decade, DeVeau has managed strategic communications for organizations in the digital identity management and security and privacy markets, as well as high-visibility campaigns and proactive programs for positioning some of the technologies and organizations that are helping to drive digital transformation and the Industry 4.0 revolution.

Having been based in London, Paris and New York, DeVeau has worked with some of the most well-known brands in the world including Alcatel, American Express, AOL, AT&T, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, NTT, Oracle, RSA and SAP.

He has provided strategic and hands-on tactical communications services in support of numerous technology industry ‘firsts’ and has partnered with senior executives, developer communities and marketing teams worldwide to position and launch new business initiatives and a wide range of innovative products and services.

As an acclaimed market researcher and strategist, DeVeau has helped organizations of all sizes implement proactive media and industry analyst relations programs in support of corporate branding initiatives, crisis communications and merger and acquisition activities.

He is a recognized leader in helping organizations understand the value social media can deliver to today’s communications initiatives and has created and launched campaigns that blend traditional public relations programs with new media strategies and tactics to meet a variety of communications and visibility objectives.

DeVeau has presented to audiences around the world on best practices for successful industry analyst, media and social media relations, authored two books on the subject of fiber optic illumination and regularly writes blogs, byline articles, executive reports, newsletters and strategic positioning papers.

He has served on numerous educational boards and committees and has a BA in communications and marketing from Central Connecticut State University and an MFA from Parsons School of Design in New York City.

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