I frequently talk with clients and potential clients about my blended approach for delivering move-the-needle communications results in regional, national and international markets.
My assignment with ODCA, the global member-driven organization focused on driving open enterprise cloud, big data and data center solutions, serves as a great case study for demonstrating how I combine multiple proactive strategies to reach target audiences around the world and to deliver far-reaching communications results.
My goal for ODCA was to dramatically raise the visibility of the organization in markets where members do business and to position ODCA Board Members – who have included senior executives from BMW, Capgemini, China Unicom, Infosys, Intel, Lockheed Martin, Marriott, National Australia Bank, SAP, T-Systems, Verizon, and The Walt Disney Company – as leaders in open enterprise cloud and data center initiatives.
By developing stories that tied ODCA to important industry trends and by leveraging my well-established relationships with industry analysts and syndicated top-tier journalists in Berlin, London, Miami, New York, Paris and San Francisco, I regularly placed stories that were distributed in multiple outlets, languages and regions, as well as across the social media sites and communities of news outlets worldwide.
The result was a record number of top-tier media placements for ODCA, thousands of Twitter tweets and retweets of ODCA stories, messages and content; a doubling of quality followers on the ODCA Twitter feed; and a steady stream of new ODCA social media followers, likes, and interactions.
I’ve managed a wide range of integrated communications campaigns for clients around the world with preliminary proactive activities usually starting with story and key message development.
Finding the story journalists will want to publish – and target audiences will want to read and share with their own social networks – is the most challenging and rewarding part of the process. And with twenty years of experience in the continuously evolving communications industry, I know every organization has a story to tell.
Check out some of the hundreds of global media stories I helped place for ODCA, all dramatically influencing search across traditional and social media engines and serving as key content for social media distribution and sharing. – Russ DeVeau
CIO Australia – CBA, Telstra join Open Data Centre Alliance
Financial Express India – Big Data poses tremendous challenges
American Banker – Be Careful or Big Data Could Bury Your Bank
ZDNet – Microsoft joins ODCA to promote cloud standards, interoperability
eWeek – Microsoft Rides Cloud to Open Data Center Alliance Membership
CIO Asia – Microsoft Joins Open Data Center Alliance
Wired Magazine – Microsoft Joins Open Data Center Alliance
Computer World Singapore – Microsoft joins Open Data Center Alliance
Silicon France – Microsoft rejoint l’Open Data Center Alliance
PC World Spain – Microsoft se adhiere a la Open Data Center Alliance
ZDNet France – Microsoft rejoint l’Open Data Center Alliance
PC Week Russia – Microsoft вступает в Open Data Center Alliance
CIO Germany – ODCA adds to list of needed cloud improvements
Computer World India – ODCA adds to list of needed cloud improvements
PC Week Russia – SAP-as-a-Service
CIO Germany – ODCA: Virtual machines inching to portability
TechTarget – BMW accelerates private to hybrid cloud
CNW News China – ODCA: The virtual machine is gradually achieve portability
Cloud Computing Insider Germany – BMW brings private cloud to drive
IT Business Germany – BMW brings private cloud to drive
Data Center Knowledge – Open Data Center Alliance Tackles Cloud Lock-In
CIO Australia – ODCA: Virtual machines inching to portability
CIO Brazil – Portability of virtual machines challenges industry
CNIT China – ODCA Study: Virtual machines are gradually achieve portability
Forbes – Cloud Interoperability and The Battle For The Open Cloud
Cloud of Data – Discussing Virtual Machine interoperability with the ODCA
Data Center Professionals – ODCA BMW Private Cloud Strategy
MPA Australia – NAB’s new private cloud: The future of broking?
CIO Germany – Open Data Center Alliance tackles big data analysis
Computer World Hong Kong – Open Data Center Alliance tackles big data analysis
CIO Latin America – ODCA SE ABRE A BIG DATA Y SDN
Computer World Mexico – Open Data Center Alliance se abre a Big Data y SDN
CIO Peru – Open Data Center Alliance se abre a Big Data y SDN
Network World Big Data Spain – ODCA se abre a Big Data y SDN
Networks Asia – Open Data Center Alliance tackles big data analysis
Le Monde – L’ODCA se penche sur le SDN, le big data et le stockage
Computer World Australia – Open Data Center Alliance tackles Big Data analysis
CIO Peru – Kingston joins the Open Data Center Alliance
CIO Asia – Open Data Center Alliance tackles big data analysis
Channel News Spain – Kingston joins the Open Data Center Alliance
Times of India – Infosys has joined the Open Data Center Alliance
ZDNet – 10 steps to avoid cloud vendor lock-in
IT Management Russia – How to avoid vendor lock-in Cloud Services
Pro UK – Big Data creates equally big questions
CiOL – Open Data Center Alliance showcases enterprise ready cloud
LeMagIT France – BMW s’apprête à allumer son Cloud privé
Channel Web UK – Does hybrid cloud mean fragmented security?
SPTC Russia – Increase the benefits of the cloud using cloud-based applications
V3 UK – BMW on journey to the cloud with private deployment
Computer World Germany – SAP and Infosys in the ODCA steering committee
VAR India Magazine – Infosys and SAP Join ODCA
Cloud Insider Germany – ODCA published concept for better carbon footprint
CloudPro – ODCA publishes cloud carbon emission study
Environmental Leader – How to Measure & Control Cloud CO2 Emissions
MSP Today – Industry Alliance Aims at Cloud Maturity
Cable and Installation – ODCA updates roadmap for enterprise cloud adoption
Information Week India – 8 cloud computing trends to watch out for in 2014
MSP Today – Cloud Group Tackles Information-as-a-Service
Environmental Leader – How to Cut Cloud Computing’s Carbon Emissions