A case study in integrated global communications

Russ DeVeau Best Practices in Global Communications

I frequently talk with clients and potential clients about my blended approach for delivering move-the-needle communications results in regional, national and international markets.

My assignment with ODCA, the global member-driven organization focused on driving open enterprise cloud, big data and data center solutions, serves as a great case study for demonstrating how I combine multiple proactive strategies to reach target audiences around the world and to deliver far-reaching communications results.

My goal for ODCA was to dramatically raise the visibility of the organization in markets where members do business and to position ODCA Board Members – who have included senior executives from BMW, Capgemini, China Unicom, Infosys, Intel, Lockheed Martin, Marriott, National Australia Bank, SAP, T-Systems, Verizon, and The Walt Disney Company – as leaders in open enterprise cloud and data center initiatives.

By developing stories that tied ODCA to important industry trends and by leveraging my well-established relationships with industry analysts and syndicated top-tier journalists in Berlin, London, Miami, New York, Paris and San Francisco, I regularly placed stories that were distributed in multiple outlets, languages and regions, as well as across the social media sites and communities of news outlets worldwide.

The result was a record number of top-tier media placements for ODCA, thousands of Twitter tweets and retweets of ODCA stories, messages and content; a doubling of quality followers on the ODCA Twitter feed; and a steady stream of new ODCA social media followers, likes, and interactions.

I’ve managed a wide range of integrated communications campaigns for clients around the world with preliminary proactive activities usually starting with story and key message development.

Finding the story journalists will want to publish – and target audiences will want to read and share with their own social networks – is the most challenging and rewarding part of the process. And with twenty years of experience in the continuously evolving communications industry, I know every organization has a story to tell.

Check out some of the hundreds of global media stories I helped place for ODCA, all dramatically influencing search across traditional and social media engines and serving as key content for social media distribution and sharing. – Russ DeVeau

CIO AustraliaCBA, Telstra join Open Data Centre Alliance
Financial Express IndiaBig Data poses tremendous challenges
American BankerBe Careful or Big Data Could Bury Your Bank
ZDNetMicrosoft joins ODCA to promote cloud standards, interoperability
eWeek Microsoft Rides Cloud to Open Data Center Alliance Membership
CIO Asia –  Microsoft Joins Open Data Center Alliance
Wired MagazineMicrosoft Joins Open Data Center Alliance
Computer World SingaporeMicrosoft joins Open Data Center Alliance
Silicon FranceMicrosoft rejoint l’Open Data Center Alliance
PC World SpainMicrosoft se adhiere a la Open Data Center Alliance
ZDNet FranceMicrosoft rejoint l’Open Data Center Alliance
PC Week RussiaMicrosoft вступает в Open Data Center Alliance
CIO GermanyODCA adds to list of needed cloud improvements
Computer World IndiaODCA adds to list of needed cloud improvements
PC Week RussiaSAP-as-a-Service
CIO GermanyODCA: Virtual machines inching to portability
TechTargetBMW accelerates private to hybrid cloud
CNW News ChinaODCA: The virtual machine is gradually achieve portability
Cloud Computing Insider GermanyBMW brings private cloud to drive
IT Business GermanyBMW brings private cloud to drive
Data Center KnowledgeOpen Data Center Alliance Tackles Cloud Lock-In
CIO AustraliaODCA: Virtual machines inching to portability
CIO BrazilPortability of virtual machines challenges industry
CNIT ChinaODCA Study: Virtual machines are gradually achieve portability
ForbesCloud Interoperability and The Battle For The Open Cloud
Cloud of DataDiscussing Virtual Machine interoperability with the ODCA
Data Center ProfessionalsODCA BMW Private Cloud Strategy
MPA AustraliaNAB’s new private cloud: The future of broking?
CIO GermanyOpen Data Center Alliance tackles big data analysis
Computer World Hong KongOpen Data Center Alliance tackles big data analysis
Computer World MexicoOpen Data Center Alliance se abre a Big Data y SDN
CIO PeruOpen Data Center Alliance se abre a Big Data y SDN
Network World Big Data SpainODCA se abre a Big Data y SDN
Networks AsiaOpen Data Center Alliance tackles big data analysis
Le Monde  –  L’ODCA se penche sur le SDN, le big data et le stockage
Computer World AustraliaOpen Data Center Alliance tackles Big Data analysis
CIO PeruKingston joins the Open Data Center Alliance
CIO AsiaOpen Data Center Alliance tackles big data analysis
Channel News SpainKingston joins the Open Data Center Alliance
Times of IndiaInfosys has joined the Open Data Center Alliance
ZDNet 10 steps to avoid cloud vendor lock-in
IT Management RussiaHow to avoid vendor lock-in Cloud Services
Pro UKBig Data creates equally big questions
CiOLOpen Data Center Alliance showcases enterprise ready cloud
LeMagIT FranceBMW s’apprête à allumer son Cloud privé
Channel Web UKDoes hybrid cloud mean fragmented security?
SPTC RussiaIncrease the benefits of the cloud using cloud-based applications
V3 UKBMW on journey to the cloud with private deployment
Computer World GermanySAP and Infosys in the ODCA steering committee
VAR India MagazineInfosys and SAP Join ODCA
Cloud Insider GermanyODCA published concept for better carbon footprint
CloudProODCA publishes cloud carbon emission study
Environmental LeaderHow to Measure & Control Cloud CO2 Emissions
MSP TodayIndustry Alliance Aims at Cloud Maturity
Cable and InstallationODCA updates roadmap for enterprise cloud adoption
Information Week India8 cloud computing trends to watch out for in 2014
MSP TodayCloud Group Tackles Information-as-a-Service
Environmental LeaderHow to Cut Cloud Computing’s Carbon Emissions