Tag: new media

What’s your content strategy?

Posted on by Russ DeVeau

Do you have a Content Strategy?I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.

So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.

In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.

Content development discussions are the new norm. – Russ DeVeau

 

What’s the social media ROI?

Posted on by Russ DeVeau

I’m often asked how to best measure the ROI of social media programs and campaigns.

I typically answer that ROI is always determined by how well a social media program did in meeting original goals.

I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.

Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau

Intel: What happens in an Internet minute?

Posted on by Russ DeVeau

Intel has released a very cool piece highlighting what happens on the Internet every minute. Did you know that in just one minute…

…more than 204 million emails are sent

…approximately 20 million photos are viewed on Flickr

…at least 6 million Facebook pages are viewed around the world

…more than 61,000 hours of music are played on Pandora

…more than 1.3 million video clips are watched on YouTube

Given my focus areas, I’d also be interested in looking at the energy consumed in an Internet minute and at the security and privacy risks involved in the continuously growing social networking world.

Check out the Intel Inside Scoop blog for more highlights. – Russ DeVeau

Senior corporate executives on Twitter

Posted on by Russ DeVeau

eMarketer Daily is reporting on a study conducted by BRANDfog showing that consumers appreciate company leaders who engage in social media activities.

I’m a huge fan of senior executives taking to social media platforms to communicate messages and to interact with customers, influencers and targeted communities.

Clear goals and messages need to be established before organizations move to leverage social media and flexibility is always key to realizing short and long-term successes. – Russ DeVeau

Russ DeVeau on social media contests

Posted on by Russ DeVeau

I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.

While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.

Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau

Climate Savers Computing Announces Earth Hour Power Management Twitter Contest

Theme: Turn power management on for a greener and more energy efficient planet

PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.

CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.

In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.

“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.

Rules and prizes are available on CSCI’s Facebook page.

About Climate Savers Computing Initiative
CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on
 
the Web http://www.climatesaverscomputing.org/,
Facebook http://on.fb.me/MJhVU,
Twitter http://twitter.com/csci_tweets ,
LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah
 
                                                                                ###
 
Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.
 
Contact:
Russell DeVeau
Russ DeVeau 
Russ DeVeau on Twitter @Russ_DeVeau
 
 
 

500 million Twitter users

Posted on by Russ DeVeau

Twitter has hit 500 million users and is growing at over 1 million accounts per day.

While some analysts are questioning how many accounts are actually active, on average 13 new Twitter accounts are created every second.

I’m readying a new research project where nearly every Twitter feed I’m monitoring is filled with spam. I’m wondering how many of the 500 million Twitter accounts have been developed specifically for spamming purposes.

I’ll address Twitter spam in a best practices document I expect to release later this year. – Russ DeVeau

VIDEO: One of my YouTube strategies – short and sweet

Posted on by Russ DeVeau

 

While people are becoming increasingly more willing to click on and watch longer and longer videos, I’m still a fan of brief and fun videos that deliver the right messages. Here’s a good example from Climate Savers Computing – an organization I work with – of a 30 second video reminding viewers to turn their PC power management on to save on their electricity bills and to do their part for the environment. – Russ DeVeau

Russ DeVeau on social media contest prep

Posted on by Russ DeVeau

I’m readying another social media contest for one of my clients. Following #win, #contest and #sweepstakes hashtags. #Giveaway is hopping as well. These are important feeds for organizations looking to launch and manage contest campaigns on Twitter. – Russ DeVeau

Related:

Russ DeVeau: Should a social media contest be on your content calendar?

The McDonald’s #McDStories Twitter Campaign

Posted on by Russ DeVeau

Epic #McFail or social media growing pains?

There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.

Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.

The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.

I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.

Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau

Related:

– Should a social media contest be on your content calendar?

– Russ DeVeau on community and social media management

Russ DeVeau bio

Posted on by Russ DeVeau

Russ DeVeau is a communications specialist and writer specialized in helping organizations meet strategic marketing, public relations and visibility objectives.

He has focused extensively on the technology and telecommunications sectors and has been at the forefront of positioning many of the most influential Internet, e-business and mobile initiatives.

For the past decade, DeVeau has managed strategic communications for organizations in the digital identity management and security and privacy markets, as well as high-visibility campaigns and proactive programs for positioning some of the technologies and organizations that are helping to drive digital transformation and the Industry 4.0 revolution.

Having been based in London, Paris and New York, DeVeau has worked with some of the most well-known brands in the world including Alcatel, American Express, AOL, AT&T, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, NTT, Oracle, RSA and SAP.

He has provided strategic and hands-on tactical communications services in support of numerous technology industry ‘firsts’ and has partnered with senior executives, developer communities and marketing teams worldwide to position and launch new business initiatives and a wide range of innovative products and services.

As an acclaimed market researcher and strategist, DeVeau has helped organizations of all sizes implement proactive media and industry analyst relations programs in support of corporate branding initiatives, crisis communications and merger and acquisition activities.

He is a recognized leader in helping organizations understand the value social media can deliver to today’s communications initiatives and has created and launched campaigns that blend traditional public relations programs with new media strategies and tactics to meet a variety of communications and visibility objectives.

DeVeau has presented to audiences around the world on best practices for successful industry analyst, media and social media relations, authored two books on the subject of fiber optic illumination and regularly writes blogs, byline articles, executive reports, newsletters and strategic positioning papers.

He has served on numerous educational boards and committees and has a BA in communications and marketing from Central Connecticut State University and an MFA from Parsons School of Design in New York City.

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