Tag: client experience

Technology #interop matters

Posted on by Russ DeVeau

russ-deveau-tech-interop-matters-wtc

My communications experience in the digital identity management and technology sectors includes five years of managing global proactive industry analyst, media and social media relations for the Liberty Interoperable testing program.

This includes working with leading deployers of identity solutions such as the US GSA and governments around the world, as well as with top vendors in the identity sector such as Entrust, IBM, Microsoft, Novell, Ping Identity, SAP and Siemens to position and promote the program and vendor products in global markets.

Select positioning and media and industry analyst placements follow. – Russ DeVeau

Internet News – Liberty Alliance Unveils Improved SAML Certification
Government Computer News – SAML-compliant products named
eWeek – Federated Identity: More Security Products Take Home Passing Grades
ZDNet – Liberty Alliance endorses new ID products
TechTarget – SAML gains momentum
InfoWorld – Seven pass latest Liberty Alliance conformance tests
GCN – Single sign-on protocol gains steam as more products are certified 
Network World – Microsoft passes its first SAML 2.0 interoperability test 
Dark Reading – Seven Big-Name Vendors Pass SAML 2.0 Interoperability Testing 
Gartner – New Identity Federation Moves Should Help Increase Adoption 
 
 

What’s your content strategy?

Posted on by Russ DeVeau

Do you have a Content Strategy?I’ve long been a big advocate of the “content is king” message as a means to educate client teams on best practices for leveraging traditional and social media as part of a comprehensive communications program.

So as we head through 2Q I’m updating content calendars to complement a variety of planned communications activities. In a communications environment where traditional and social media play important roles, no communications plan is complete without regular content discussions.

In fact, the majority of my recent client brainstorming sessions have focused 100% on content development and marketing opportunities.

Content development discussions are the new norm. – Russ DeVeau

 

OneID – The New Kid on the Block

Posted on by Russ DeVeau

I’ve worked in the digital identity space for quite a while supporting the global positioning of organizations, standards and a variety of security and privacy initiatives from both the technology and policy perspectives. This is why I’m keeping an eye on OneID, the newest kid on the block in the identity space. With $7 million in new funding, will OneID be the one to bring the need for multiple passwords to an end? – Russ DeVeau

Online identity theft and your mother’s maiden name

Posted on by Russ DeVeau

I’ve worked for many years with leading industry influencers and organizations working to advance a more secure, trusted and privacy-respecting internet.

This includes the launch of the Liberty Alliance Identity Theft Special Interest Group – the world’s first initiative to bring people and organizations together to collaboratively address identity theft issues on a global scale.

I have first-hand knowledge of some of the great organizations and some of the remarkable people working to combat the identity theft problem.

But even with all of the great work that has taken place to date, the risks – due in part to the incredibly rapid growth in social networking – remain high.

A survey released today by Faronics finds that an amazing 32% of respondents would send a password, banking info, or their mother’s maiden name via email or a social networking site.

As was the case ten years ago when the identity theft awareness issue was just beginning to explode, it would seem that educating on how to reduce risks that could lead to identity theft needs to remain a top industry priority. – Russ DeVeau

What’s the social media ROI?

Posted on by Russ DeVeau

I’m often asked how to best measure the ROI of social media programs and campaigns.

I typically answer that ROI is always determined by how well a social media program did in meeting original goals.

I recently finished a brief Twitter campaign that resulted in 807 retweets of a particular message, far exceeding my original goal and leading to a variety of new positioning and social media opportunities.

Having clear goals and remaining flexible based on industry and social media developments are always key factors in the success of any social media program. – Russ DeVeau

Fiber Optic Lighting, A Guide for Specifiers

Posted on by Russ DeVeau

russ-deveau-seo-author-writer-content-development-specialistI wrote the book Fiber Optic Lighting, A Guide for Specifiers, the first ever book to explore how fiber optic systems could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was published in 1997, released in multiple languages and acquired by libraries around the world.

Since then I’ve worked on content development, editorial and strategic communications programs with marketing and technology teams from some of the world’s most recognized brands including Alcatel, American Express, AOL, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, Oracle and SAP.

My content and editorial philosophy is based on the understanding that every organization has important stories to tell. I specialize in helping clients identify, develop and promote these stories.

Influencing search across traditional and social search engines is always a top goal when I develop strategic content. This is why every piece of content I develop and write is optimized to ensure my clients come up in targeted and far-reaching search results based on keywords, key messages and important industry trends.

I develop and write a wide variety of content for traditional and social media outlets including blogs, case studies, byline and ghostwritten articles, marketing collateral, news stories, press releases, speeches and technical, positioning and white papers.

My business model includes regularly partnering with ad agencies, branding and creative teams and editors and writers on a wide range of content development, editorial and marketing programs. – Russ DeVeau

Let’s talk about energy efficiency, greener clouds and sustainable ICT!

Posted on by Russ DeVeau

Russ DeVeau sustainability

With ten years of experience supporting tech giants and leading Internet and technology initiatives, and another ten years of experience supporting global technology consortia, I’ve expanded my portfolio of services to include an even greater focus on energy efficient technologies.

This includes sustainable information and communications technologies (ICT), the technologies that may help drive the deployment of greener clouds and the development of communications strategies and tactics to help organizations position and differentiate in these areas. – Russ DeVeau

Russ DeVeau on social media contests

Posted on by Russ DeVeau

I’m supporting another social media contest – this time for CSCI, a global technology consortium with a membership base consisting of leaders in the sustainability industry.

While I’ve launched and managed many social media contests in the past, the growth of social networks has created a group of contest “professionals” who are aggressive in playing to win. New technologies, the formation of contest networks and the growth of online contest pros need to be key factors when launching any managing social media contests and sweepstakes.

Should a social media contest be on your content calendar? Take a look at my new best practices for social media contests post here. – Russ DeVeau

Climate Savers Computing Announces Earth Hour Power Management Twitter Contest

Theme: Turn power management on for a greener and more energy efficient planet

PORTLAND Ore., March 14, 2012 — Climate Savers Computing Initiative (CSCI), the international consortium focused on reducing the energy consumption and carbon footprint of information and communications technologies (ICT), today announced that its Earth Hour 2012 Retweet for Power Management Contest will run from March 23 through March 30. Winners will be announced on CSCI’s Twitter and Facebook pages on Tuesday, April 3.

CSCI started the contest in 2011 to raise awareness of the environmental and financial benefits of using power management on laptops, PCs and servers, and in response to Earth Hour’s call for people and organizations to do more for the planet all year long. People participated in the contest by following CSCI on Twitter, retweeting CSCI contest tweets, and taking the CSCI pledge to use power management at home and at work.

In 2012 there are even more ways to win. In addition to Twitter, people can enter by liking CSCI’s Facebook page and by sharing CSCI’s Facebook contest post with their Facebook friends. People who retweet, take the CSCI power management pledge, and like and share on Facebook will have 10 chances to win a prize donated by CSCI members.

“We invite everyone to join us in celebrating Earth Hour 2012 by turning their power management on and by participating in this year’s CSCI Retweet for Power Management Contest,” said George O. Goodman, executive director, CSCI.

Rules and prizes are available on CSCI’s Facebook page.

About Climate Savers Computing Initiative
CSCI is a 700 member consortium led by sustainability leaders from Cisco, Emerson Network Power, Google, Intel, Juniper Networks, Microsoft, Samsung and World Wildlife Fund. Since its launch in 2007 the organization has helped the ICT industry save over $2 billion in annual energy costs by decreasing annual CO2 emissions from computing equipment by 41 – 45 million metric tons. CSCI has done this by driving the adoption of power management and through the development of more energy efficient computing and networking technologies. Nearly 11,000 people have joined CSCI by pledging to use power management and to purchase energy efficient computing products. Follow CSCI on
 
the Web http://www.climatesaverscomputing.org/,
Facebook http://on.fb.me/MJhVU,
Twitter http://twitter.com/csci_tweets ,
LinkedIn http://www.linkedin.com/groups?gid=44067&mostPopular=&trk=tyah
 
                                                                                ###
 
Climate Savers® is a trademark or registered trademark of WWF, the international conservation organization. Used under license.
 
Contact:
Russell DeVeau
Russ DeVeau 
Russ DeVeau on Twitter @Russ_DeVeau
 
 
 

Russ DeVeau on communicating across cultures

Posted on by Russ DeVeau

Such an honor to be asked by PR Newswire to participate as an expert in global communications for their first ever webcast focused on communicating across cultures!

I developed my portion of this presentation based on my experience working in London and Paris where I managed global communications for companies and initiatives positioning in international markets.

The presentation serves as a good starting point for any organization looking to communicate messages and drive visibility in markets around the world. – Russ DeVeau