Epic #McFail or social media growing pains?
There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.
Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.
The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.
I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.
Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau
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