I’m both honored and excited to be working on some content development and messaging programs for RTI, a growing international company with a strong history in the industrial IoT and global leadership in the DDS (Data Distribution Service) specification.
DDS is a standard for advancing real-time, data-centric IIoT applications. These are the applications where millisecond decision-making based on real-time quality data is critical and include autonomous vehicles and a wide range of mission-critical apps found in the healthcare, robotics, transportation and space industries.
One of my roles with RTI focuses on expanding social media communities and raising the visibility of RTI among target audiences. My first several pieces of content developed for the company have gone a long way in expanding visibility on social channels and in driving top-notch analytics and engagements.
These two pieces of content follow my basic best practices for generating social media results. I am usually always a fan of content images that include clear key messages and text that is easy to read on any social media feed and from any device.
If you’re’ interested in even more of my thinking when it comes to social media and content development successes, my driving the fog computing conversation content development portfolio and case study may be a fun read. – Russ DeVeau