Developer relations, developer programs and #womenintech

Russ DeVeau GCN developer coverage Russell DeVeauMy experience working with developers includes over ten years of managing proactive programs designed to build and expand developer communities, increase developer participation in global standards bodies, and showcase developers and applications in markets around the world.

This experience includes managing positioning for Java Verified and UTI in the mobile application quality industry; launching and managing the IDDYs, a global awards program designed to recognize developers in the digital identity sector; and managing communications for Liberty Interoperable, an international program focused on testing vendor products for interoperability of identity standards and protocols.

My proactive work with the Liberty Interoperable program includes five years of working with leading deployers of identity solutions such as the US GSA and governments around the world – as well as with top vendors in the identity sector such as HP, IBM, Microsoft, Ping Identity, Oracle, RSA Security, SAP and Siemens – to position and promote the program and vendor products in global markets.

I have a great deal of experience in producing and promoting workshops and educational events designed specifically for developers and covering a wide range of topics such as federated identity management, policy and governance, open source, service oriented architecture and web services. These events have received high marks for quality from developers around the world and have served as valuable content for client blogging and proactive social media activities.

I also have a lot of experience – and have enjoyed a lot of successes – placing developer and technology teams in panel presentations and speaking sessions at major industry events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World – as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One. I talk more about industry events in my What’s your favorite tech event? post.

Developers became an important part of the communications process right around the time when Sun Microsystems was aggressively promoting Java and IBM was promoting e-business. At that time many public relations teams at the global IT firms were moving fast to associate a face – usually a young man’s – to new Internet initiatives. Media trained developers frequently became that face.

I was on several of the teams that were promoting developers as spokespersons during the early e-business transformation years. While those spokespersons were mostly men at the time, it wasn’t too long before I was promoting women developers as spokespersons and the #womenintech movement had begun.

I’ll highlight some of the #womenintech I’ve had opportunity to promote during my career to date in future posts. – Russ DeVeau

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-Java, women in technology #womenintech and Hartford College for Women

What’s your favorite tech event?

russ deveau what's your favorite tech event russell deveauMy experience working in the technology sector includes providing strategic proactive communications support for events taking place in markets around the world. I help organizations leverage events to meet a wide range of marketing, relationship building, storytelling and visibility objectives.

I’ve had a lot of success placing keynote speakers and panelists at global top-tier vendor sponsored events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World, as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One.

My experience in managing events – including global award and recognition programs – allows me to quickly identify the conferences and events where my clients should have a presence and where marketing dollars will be spent wisely.

Of course, after working in the technology sector for nearly two decades, there are several events I look forward to every year. One of these events is the RSA Conference.

RSA is among my favorite events to participate in from the communications point of view largely because the standards for accepting speakers are so high, the pre-registered influencer list is always top-notch and the opportunities for generating traditional and social media coverage can be significant.

I’ve placed nearly fifty spokespersons in RSA speaking slots during my career in high-tech communications to date and have leveraged these placements to proactively tell a wide range of industry leadership stories in markets around the world.

Placing and promoting speakers at RSA Conferences – and at other strategic events around the globe – is part of almost every executive positioning program I manage and is a strategy I have incorporated into many of my most successful integrated communications campaigns.

Sometimes however, I can’t find an event that will help my clients realize all of the communications goals I want to achieve. When that happens – and somewhat mirroring how the IDDY Awards were conceived and launched – I often end up working with clients to create an entirely new event where I know all of my positioning objectives will be met.

I’ve had a lot of fun – and delivered a lot of marketing successes to clients – creating, managing and promoting a wide range of in-person, virtual and social media events.

Check out a handful of some of the hundreds of unique events – including some of the technology industry’s earliest interactive public webcasts designed to enhance news programs and integrated proactive campaigns – I’ve helped create, promote and populate on behalf of clients in the online security and privacy, web services, sustainable ICT, big data, data center and enterprise cloud sectors. – Russ DeVeau

Digital Identity Leaders Gather in DC to Advance Trusted Identity Assurance Levels

Privacy in an Online, Web 2.0 World Public Webcast Series Launches April 16

Hundreds of Big Data & Cloud Computing Experts to Gather in San Francisco on June 17

– Workshop to Review the Consumer and Business Benefits of Open Identity Standards

Zero Day -Threat Focus of New Privacy in an Online World Webcast with USA Today

Webcast Reviews Open Source Code for Driving Security and Privacy into Web Services

– Workshop focuses on Energy, Government and Higher Education Interop Scenarios

Web Services Programs Launch in Hong Kong, Paris, San Francisco & Vancouver

Industry Leaders in the Global Identity, Security and Privacy Sectors Discuss Kantara 

ODCA Demos Software Application Portability in the Enterprise Cloud

Consortium Launches “Get to Know ODCA Cloud Usage Models” Webinar Series

Obama Campaign CTO Harper Reed to Keynote at Forecast

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