My experience working in the technology sector includes providing strategic proactive communications support for events taking place in markets around the world. I help organizations leverage events to meet a wide range of marketing, relationship building, storytelling and visibility objectives.
I’ve had a lot of success placing keynote speakers and panelists at global top-tier vendor sponsored events such as HP World, RSA Conference, SAP’s SAPHIRE, and Oracle World, as well as at regional and vertical-specific events such as AfricaCom, Digital Disruption, Cloud World Forum, Digital Identity World, HIMMS and Java One.
My experience in managing events – including global award and recognition programs – allows me to quickly identify the conferences and events where my clients should have a presence and where marketing dollars will be spent wisely.
Of course, after working in the technology sector for nearly two decades, there are several events I look forward to every year. One of these events is the RSA Conference.
RSA is among my favorite events to participate in from the communications point of view largely because the standards for accepting speakers are so high, the pre-registered influencer list is always top-notch and the opportunities for generating traditional and social media coverage can be significant.
I’ve placed nearly fifty spokespersons in RSA speaking slots during my career in high-tech communications to date and have leveraged these placements to proactively tell a wide range of industry leadership stories in markets around the world.
Placing and promoting speakers at RSA Conferences – and at other strategic events around the globe – is part of almost every executive positioning program I manage and is a strategy I have incorporated into many of my most successful integrated communications campaigns.
Sometimes however, I can’t find an event that will help my clients realize all of the communications goals I want to achieve. When that happens – and somewhat mirroring how the IDDY Awards were conceived and launched – I often end up working with clients to create an entirely new event where I know all of my positioning objectives will be met.
I’ve had a lot of fun – and delivered a lot of marketing successes to clients – creating, managing and promoting a wide range of in-person, virtual and social media events.
Check out a handful of some of the hundreds of unique events – including some of the technology industry’s earliest interactive public webcasts designed to enhance news programs and integrated proactive campaigns – I’ve helped create, promote and populate on behalf of clients in the online security and privacy, web services, sustainable ICT, big data, data center and enterprise cloud sectors. – Russ DeVeau
– Digital Identity Leaders Gather in DC to Advance Trusted Identity Assurance Levels
– Privacy in an Online, Web 2.0 World Public Webcast Series Launches April 16
– Hundreds of Big Data & Cloud Computing Experts to Gather in San Francisco on June 17
– Workshop to Review the Consumer and Business Benefits of Open Identity Standards
– Zero Day -Threat Focus of New Privacy in an Online World Webcast with USA Today
– Webcast Reviews Open Source Code for Driving Security and Privacy into Web Services
– Workshop focuses on Energy, Government and Higher Education Interop Scenarios
– Web Services Programs Launch in Hong Kong, Paris, San Francisco & Vancouver
– Industry Leaders in the Global Identity, Security and Privacy Sectors Discuss Kantara
– ODCA Demos Software Application Portability in the Enterprise Cloud
– Consortium Launches “Get to Know ODCA Cloud Usage Models” Webinar Series
– Obama Campaign CTO Harper Reed to Keynote at Forecast
Carly Fiorina as a tech spokesperson
Promoting future presidential candidates and President Obama’s tech guru