According to an article published last week in Social Media Today, July saw Facebook retake the lead in driving traffic. StumbleUpon is number two, slightly ahead of YouTube and Pinterest, with Reddit and Twitter taking fifth and sixth place, respectively. As Digg moves through a revamp in terms of look and functionality, the social networking site is number seven on the driving traffic list.
I’ve been keeping a close eye on the growth of Pinterest – while also noting how this growth has helped spur user security issues – for quite a while. As the traffic trend line continues to point up, I’m also paying close attention to how traffic from Pinterest is playing an important role in driving e-commerce.
But it’s the “pin it to win it” phenomenon that is causing several client teams to take a closer look at Pinterest. This contest concept has proven to be a great strategy for placing messages and increasing visibility across a variety of media.
I’m in the early stages of planning a pin-it-to-win-it contest and the communications opportunities are significant. Is it time your organization had a strong presence on Pinterest? – Russ DeVeau