Among some of my clients – as well as in the overall social networking industry – I’m seeing a general increase in LinkedIn activity, with Facebook somewhat flat and Twitter continuing to grow.
I’m regularly looking at ways to best leverage – and help shape – these and other potential social networking trends. I do this mainly to ensure that I am consistently delivering new positioning and visibility opportunities to my clients.
Clear and flexible goals should be in place before embarking on any new social networking initiative. Is it time your organization had a plan and goals for leveraging LinkedIn, Facebook and Twitter? – Russ DeVeau