It was early 1999 when Scott McNealy was working at Sun Microsystems and made public remarks about having zero privacy online.
McNealy was generally referring to consumers engaging in online e-commerce transactions, a phenomenon that was still relatively new at the time.
McNealy’s comments generated headlines as businesses and privacy organizations – including organizations I have partnered with – were targeting an increasing number of online privacy issues.
Fast forward to today and it appears privacy remains a huge concern among consumers. Findings from a TRUSTe report published in Direct Marketing News show that 90% of consumers worry about privacy online.
It’s a timely read as businesses, Google and social networking sites have privacy policies that continue to evolve. – Russ DeVeau