I wrote the book Fiber Optic Lighting, A Guide for Specifiers, the first ever book to explore how fiber optic systems could be used to illuminate architectural and museum environments. With original research sponsored by the Metropolitan Museum of Art, the educational text was published in 1997, released in multiple languages and acquired by libraries around the world.
Since then I’ve worked on content development, editorial and strategic communications programs with marketing and technology teams from some of the world’s most recognized brands including Alcatel, American Express, AOL, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, Oracle and SAP.
My content and editorial philosophy is based on the understanding that every organization has important stories to tell. I specialize in helping clients identify, develop and promote these stories.
Influencing search across traditional and social search engines is always a top goal when I develop strategic content. This is why every piece of content I develop and write is optimized to ensure my clients come up in targeted and far-reaching search results based on keywords, key messages and important industry trends.
I develop and write a wide variety of content for traditional and social media outlets including blogs, case studies, byline and ghostwritten articles, marketing collateral, news stories, press releases, speeches and technical, positioning and white papers.
My business model includes regularly partnering with ad agencies, branding and creative teams and editors and writers on a wide range of content development, editorial and marketing programs. – Russ DeVeau