I just posted a case study and content portfolio focused on some of the community building, messaging and content development and marketing programs I recently completed for the OpenFog Consortium.
Driving the Fog Conversation is a fun look at some of the proactive strategies and tactics I developed and implemented to drive global awareness of fog computing and to promote and populate Fog World Congress, the first international conference focused entirely on edge and fog computing.
The case study introduces fog computing and talks about some of the challenges involved in implementing a results-driven content development and marketing program from the ground up and on a time crunch. It discusses the importance of education and key messages in a proactive campaign and outlines some of the top-notch results achieved when it came to building community and driving standing room only crowds.
Some phenomenal analytics are also highlighted. In fact, this Industry 4.0 campaign delivered some of the best analytics I have ever generated during a short-term proactive program.
The content portfolio shows some of the branded content and messages I developed to position fog computing and Fog World Congress. I remain a big fan of many of the content styles I used in this extremely proactive program including the bold and simple messages that stand out in all social media feeds.
Read the case study here, the content portfolio here and a bit more about my experience supporting global tech consortia and a wide range of tech events here. – Russ DeVeau
Related:
Having worked with data center, enterprise cloud and Industry 4.0 executives for the past several years, I know how confusing terms related to IoT and edge and fog computing can be to anyone looking to get up to speed on these fast-moving technologies.
Many industry experts have stated that open standards will help speed the deployment of a wide range of Industry 4.0 and IoT initiatives.