Client Project: Are You Ignoring One Of The Simplest Ways To Go Green?

One of many articles I had a lot of fun ghostwriting for my pals at Climate Savers Computing Initiative. This story discusses how people and businesses are missing out on the benefits of PC power management. – Russ DeVeau

Are You Ignoring One Of The Simplest Ways To Go Green?

Earlier this month Ovum, the UK-based analyst firm published a report showing that many businesses and organizations are missing out on the benefits of using power management on PCs.

I was thrilled to see CSCI members – who are global leaders in driving the wide scale adoption of power management – included in the report and equally glad to see that the report highlights the huge financial and environmental savings organizations can realize by implementing power management systems.

If you’re reading this article, you may be wondering what is power management and what’s the big deal? This a great question and one I answer frequently when talking to people and organizations about CSCI’s mission and the benefits of membership. Power management controls the amount of energy your laptop or computer uses when it’s not in use. Power management controls are already loaded on your computer and with just a few clicks can be implemented in minutes. Depending on the cost of energy in your area and the age of your computer, implementing power management can save you up to $60 a year on your electricity bill. It’s an easy way to save money and an even easier way to do your part to help save the environment.

But the Ovum report looks at how enterprises are using power management and highlights how many organizations are ignoring the environmental and bottom-line benefits that wide scale deployment of power management can deliver. If using power management on just one computer at home can save up to $60 a year in energy costs, imagine what the savings could be if an enterprise has hundreds or thousands of computers running power management systems. The environmental and financial savings would indeed be huge. In fact, Ovum found that enterprises were overlooking energy consumption savings of up to 40% by not implementing power management across the organization.

So why would enterprises miss out on such huge environmental and financial savings? According to findings by Ovum at least some of the hesitation enterprises have about deploying large-scale power management is based on false perceptions, one of which is that power management systems may interfere with core IT processes. And while members of our power management workgroup have worked collaboratively to address this perception, it was great to see that none of the vendor products Ovum looked at for their January report caused any interference with IT operations or maintenance.

It is clear however, that barriers – both real and perceived – are hindering the wide scale deployment of enterprise power management systems. But I’m pleased to say that CSCI members are leading the charge in helping to ensure these barriers are eliminated. And I’m equally pleased to say that our Power Management workgroup moves quickly to address new issues as soon as we learn about them from members and from the global information and communications technologies (ICT) community.

During the last several months our power management workgroup has held productive roundtables throughout North America and in Europe with the number one goal of helping to ensure that software and power management can always work seamlessly together. These events have brought CSCI power management experts together with developers and enterprises to address a wide variety of power management issues and have been extremely successful in helping to move enterprise power management systems forward.

As we move full-speed-ahead into a new year, we’ve made increasing the adoption of power management on laptops, PCs and servers a top focus area for 2012. And with 700 corporate members from around the world and over 11,000 people joining as individuals by pledging to use power management at home and at work, we’re moving quickly to increase the well over $2 billion in annual energy costs we’ve helped the global ICT industry save through the use of power management and more energy efficient computing.

Hats off to Ovum for helping to educate businesses and organizations about the benefits power management can deliver. And here’s to an ever increasing number of people and businesses leveraging power management as an important tool for meeting a variety of energy saving and sustainability goals.

The Facebook IPO – $38.00?

All eyes on the potential Facebook IPO. I’ll be watching this from the perspective of what the IPO may mean for the overall social networking and advertising industries, and from the user privacy point of view. But like most folks, I’m also curious about price points, where it may open and where it goes over the short- and long-term. – Russ DeVeau

Update: On IPO day, FB closes at 38.23.

The McDonald’s #McDStories Twitter Campaign

Epic #McFail or social media growing pains?

There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.

Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.

The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.

I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.

Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau

Related:

– Should a social media contest be on your content calendar?

– Russ DeVeau on community and social media management

Russ DeVeau on Google, Bing, Yahoo and other search engines…

I use them all and have some very strong preferences and requirements when it comes to search engines and search capabilities.

Wondering what the privacy experts at Kantara Initiative – and their partner orgs – think about Google’s new privacy updates.- Russ DeVeau

Russ DeVeau bio

Russ DeVeau is a communications specialist and writer specialized in helping organizations meet strategic marketing, public relations and visibility objectives.

He has focused extensively on the technology and telecommunications sectors and has been at the forefront of positioning many of the most influential Internet, e-business and mobile initiatives.

For the past decade, DeVeau has managed strategic communications for organizations in the digital identity management and security and privacy markets, as well as high-visibility campaigns and proactive programs for positioning some of the technologies and organizations that are helping to drive digital transformation and the Industry 4.0 revolution.

Having been based in London, Paris and New York, DeVeau has worked with some of the most well-known brands in the world including Alcatel, American Express, AOL, AT&T, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, NTT, Oracle, RSA and SAP.

He has provided strategic and hands-on tactical communications services in support of numerous technology industry ‘firsts’ and has partnered with senior executives, developer communities and marketing teams worldwide to position and launch new business initiatives and a wide range of innovative products and services.

As an acclaimed market researcher and strategist, DeVeau has helped organizations of all sizes implement proactive media and industry analyst relations programs in support of corporate branding initiatives, crisis communications and merger and acquisition activities.

He is a recognized leader in helping organizations understand the value social media can deliver to today’s communications initiatives and has created and launched campaigns that blend traditional public relations programs with new media strategies and tactics to meet a variety of communications and visibility objectives.

DeVeau has presented to audiences around the world on best practices for successful industry analyst, media and social media relations, authored two books on the subject of fiber optic illumination and regularly writes blogs, byline articles, executive reports, newsletters and strategic positioning papers.

He has served on numerous educational boards and committees and has a BA in communications and marketing from Central Connecticut State University and an MFA from Parsons School of Design in New York City.

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