This is a great example of what I consider to be a highly effective use of a direct message (DM) on Twitter. The message demonstrates how valuable DMs can be when used strategically to drive visibility and place messages.
Gemalto sent this DM last weekend. The message gives communities and influencers a fresh opportunity to take a look at the news, share it with their own networks and perhaps drive another round of traditional and social media coverage based on the content.
The DM tells me what I need to know about the status of the news and what I need to do to continue interacting on Twitter.
The message was likely sent to everyone who follows Gemalto and SafeNet and seems to be a good use of automated tweets.
I’m not always a fan of automated tweets and messages. But when used strategically, DMs can be an extremely effective tool for raising the awareness of a wide range of initiatives on Twitter.
Seeing these two organizations in the same DM reminded me of the proactive work I’ve done with both companies. Gemalto was a winner of the 2009 IDDY Award, a global program I launched, managed and promoted for four years.
I had the opportunity to work with SafeNet executives in 2004 when I managed a security-focused daylong industry analyst and media tour in Manhattan. That incredibly successful event took place during a time when all eyes were beginning to focus on web security issues and included some very talented spokespersons.
Twitter didn’t exist when I headed up the NYC SafeNet security tour. Fast forward to today and Twitter and Twitter DMs are among my go-to tools for proactively and strategically working with influencers around the world. – Russ DeVeau