Notable Campaigns and Programs

Russ DeVeau IBM San FranciscoMy communications experience in the global technology sector began with IBM. I joined a team in the late 1990s that was working to brand Project San Francisco, a suite of Java-based software components designed to help enterprises transition to the Internet world.

This is when e-commerce was a relatively new phenomenon and IBM e-business initiatives were all the rage. I went on to serve as the agency lead for the launch of IBM’s global telecom business unit and worked on positioning many of IBM’s media and early mobile and wireless initiatives in international markets.

I expanded my experience in the technology and telecom sectors by working next with Alcatel executives in Canada, France, the U.K. and the U.S. to help position Alcatel as a global leader in the telecom and next generation network sectors. This experience was followed by working with the HP telecom team in Cupertino to support many of HP’s U.S. telecom positioning initiatives.

I went on to work with SAP industry analyst and media teams in the U.S. and Europe to position software and solutions across a wide range of vertical market segments. My SAP experience includes strategic outreach and in-person support for SAPPHIRE, SAP’s annual user and business conference.

Over the past decade or so, I’ve had the opportunity to work with some incredible teams to position a wide range of initiatives and executives at the forefront of some of the most important trends in the digital identity management, security, privacy, sustainable ICT, mobile application quality, big data, data center and enterprise cloud sectors.

I’m currently working on positioning a wide range of edge, fog and digital transformation initiatives, including many of the technologies and some of the organizations that are helping to drive the Industry 4.0 revolution.

Collectively, these proactive programs have resulted in tens of thousands of industry analyst and media placements – along with the corresponding social media impressions and mentions – in markets around the world. – Russ DeVeau