The McDonald’s #McDStories Twitter Campaign

Epic #McFail or social media growing pains?

There are some great lessons from the McDonald’s #McDStories campaign that should be noted by any organization or PR firm looking to leverage social media as part of their overall communications strategy.

Every possible angle – including what could possibly go wrong angles – must be considered and addressed during the campaign planning process.

The substantial – and pretty much negative – press and social media coverage resulting from the McDonald’s #McDStories campaign did spark my interest in taking a look at the McDonald’s Twitter page.

I generally believe the majority of tweets issued by an organization should come from a single enthusiastic voice and help support brand positioning objectives. That doesn’t seem to be the case right now over at @McDonalds.

Perhaps the McDonald’s Twitter team should consider issuing a “Good McMorning!” every now and then. – Russ DeVeau

Related:

– Should a social media contest be on your content calendar?

– Russ DeVeau on community and social media management

Russ DeVeau on Google, Bing, Yahoo and other search engines…

I use them all and have some very strong preferences and requirements when it comes to search engines and search capabilities.

Wondering what the privacy experts at Kantara Initiative – and their partner orgs – think about Google’s new privacy updates.- Russ DeVeau

Russ DeVeau bio

Russ DeVeau is a communications specialist and writer specialized in helping organizations meet strategic marketing, public relations and visibility objectives.

He has focused extensively on the technology and telecommunications sectors and has been at the forefront of positioning many of the most influential Internet, e-business and mobile initiatives.

For the past decade, DeVeau has managed strategic communications for organizations in the digital identity management and security and privacy markets, as well as high-visibility campaigns and proactive programs for positioning some of the technologies and organizations that are helping to drive digital transformation and the Industry 4.0 revolution.

Having been based in London, Paris and New York, DeVeau has worked with some of the most well-known brands in the world including Alcatel, American Express, AOL, AT&T, BMW, General Motors, Google, HP, IBM, Intel, Microsoft, Nokia, NTT, Oracle, RSA and SAP.

He has provided strategic and hands-on tactical communications services in support of numerous technology industry ‘firsts’ and has partnered with senior executives, developer communities and marketing teams worldwide to position and launch new business initiatives and a wide range of innovative products and services.

As an acclaimed market researcher and strategist, DeVeau has helped organizations of all sizes implement proactive media and industry analyst relations programs in support of corporate branding initiatives, crisis communications and merger and acquisition activities.

He is a recognized leader in helping organizations understand the value social media can deliver to today’s communications initiatives and has created and launched campaigns that blend traditional public relations programs with new media strategies and tactics to meet a variety of communications and visibility objectives.

DeVeau has presented to audiences around the world on best practices for successful industry analyst, media and social media relations, authored two books on the subject of fiber optic illumination and regularly writes blogs, byline articles, executive reports, newsletters and strategic positioning papers.

He has served on numerous educational boards and committees and has a BA in communications and marketing from Central Connecticut State University and an MFA from Parsons School of Design in New York City.

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